The Client
Hallmark Care Homes offer relationship-centred care across their care homes and residential nursing locations in England and Wales.
The Challenge
Hallmark Care Homes was looking to improve their overall online visibility in order to enhance their exposure across Google and drive more conversions to each of their individual care homes. It was necessary for them to be in front of their main competitors across local search terms as they felt a large proportion of their available market share was being consumed by much smaller operations across each of the care home locations. Whilst PPC was performing well for them, they wanted to enhance their organic presence in order to reflect an upturn in the number of viewings at the care homes in each of the areas.
The Objectives
The Solution
- Initial site audit and in-depth technical audit to determine errors across the site which was hindering the site’s local search visibility.
- Integrated on page optimisation to improve keyword density and better tailor content around search intent to the location terms.
- Implement a creative, link-seeding content marketing campaign which earnt a number of organic links from relevant, authoritative localized publications.
- Integrate SEO and PPC campaigns in order to further enhance the brand’s visibility on SERPs and benefit from assisted conversions across both unified channels.
- Google My Business optimisation and brand reputation management across this platform for each of their care home locations.
Results.
Absolute Digital Media have proven to be professional and knowledgeable in all aspects of digital marketing. They have always taken the time from day one to be responsive to our needs and are always available via phone, email or face-to-face if required. Having a strong online presence for each of our care homes has become increasingly vital and Absolute have continued to grow our brand significantly in the digital landscape.
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