Jackpot247 Conversions Up 74%, Gambling SEO Case Study

The Client.

Jackpot247 is a player in a fiercely competitive industry. Drawn to our successful track record with similar online casino companies, they enlisted our partnership to improve their visibility and establish themselves as a leading online casino through our SEO services. Working in close collaboration with their team, we ensured that our approach was seamlessly integrated across all facets of the business.

Results.

We hit the ground running with Jackpot247, and we are pleased to report that our multi-service digital approach has propelled the client towards an increase in online visibility and sign-ups.

+74%

increase in conversions

+179%

increase in non-branded traffic

+57%

increase in average visit duration

The Objectives

To support the growth of their business, Jackpot247 was clear about their objectives. Operating in a highly competitive market, they needed to achieve their goals quickly to maintain profitability.

01. Secure first-page rankings for the most competitive industry terms

02. Increase the overall presence of the brand to establish their position as an industry leader

03. Augment organic traffic to match the gains in visibility

Image of laptop screen showing Jackpot 247 website

The Strategy.

To ensure success for Jackpot247's campaign, we prioritised content marketing that adhered to company guidelines. Our goal was to improve brand reputation through educating readers on brand values. Our strategy included press releases, industry news, infographics, and editorials, mindful of algorithm changes such as Google Hummingbird in 2013.

The Campaign.

Jackpot247's online casino was performing well, but it failed to target all stages of the conversion funnel, losing potential traffic from informational searches and gaming guides. To become a leading brand in a highly competitive market, they needed to capitalise on all types of traffic. We devised a content marketing strategy to broaden their search term targets and enhance brand presence. Our approach included a mix of creatives like industry news, infographics, editorials, and guides, which we shared with journalists and media publications via press releases. Our strategy was implemented at a time when Digital PR wasn't a widely recognised digital marketing technique.

+74%

increase in conversions

“Absolute supported the growth of Jackpot247 fantastically. No height was to high to reach and they were willing to combine our existing ideas with their own to create a powerhouse of resource for our players. They helped us to achieve maximum visibility despite the known competitiveness of the market and their dedication to doing so really shone through. We can’t thank them enough for their ongoing hard work!”

Daniel Solomou

SEO & Social Media Manager

Want to see more of our results?

We let our campaign results do the talking because we believe they are best when it comes to showcasing how we partner with our clients to achieve maximum revenue, ROI, and business growth. Check out our other award-winning campaigns below.

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