Competitive Industry? No Problem

Jackpot247 partnered with Absolute Digital Media looking to obtain first page positions for the most competitive industry terms. Here’s how we did it.

Client: Jackpot 247
Category:
Sector: Gaming
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The Client

Well-known for providing an authentic casino experience in the comfort of the player’s own home, Jackpot247 are a well-known casino brand.

jackpot247 logo
jackpot message

The Challenge

When Jackpot247 partnered with Absolute Digital Media, the brand were looking to obtain first page positions for the most competitive industry terms. While having a strong presence on TV, the brand wanted to increase their overall presence online to further cement their brand as an industry leader.

The Objectives

The Solution

  • Heavy focus on content marketing which remained compliant with the company’s guidelines.
  • Educate readers on Jackpot247’s brand values to improve overall brand reputation through content marketing.
  • Integrate press releases, industry news, infographics and editorials as part of the strategy.
  • Keep in mind recent Penguin algorithm refreshes and introduction of Google Hummingbird

Results.

+74%
increase in conversions
+179%
increase in non-branded organic traffic
+57%
increase in average visit duration

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