Jackpot247 operate in a highly competitive industry. Having our success working with other similar online casino companies, they partnered with us wanting to enhance their visibility as a leading online casino. We worked closely alongside the team to ensure we were able to maintain an integrated approach across the business. Our objectives were to:
We knew that, for Jackpot247’s campaign to be successful, we needed to place a heavy focus on content marketing which remained compliant with the company’s guidelines.
Our aim was to educate readers on Jackpot247’s brand values to improve overall brand reputation through content marketing.
We integrated press releases, industry news, infographics, and editorials as part of the strategy, keeping in mind recent Penguin algorithm refreshes and the introduction of Google Hummingbird in 2013.
- While the site performed well as an online casino, it wasn’t targeting all stages of the conversion funnel and they were missing a lot of potential traffic from more informational searches and people looking for guides on how to play the games.
- Jackpot 247 were trying to push into a highly competitive market and needed to capitalise on all types of traffic in order to establish themselves as a leading brand. We crafted a creative content marketing strategy that allowed them to effectively target a broader range of search terms to further enhance their brand presence.
- Our content marketing strategy included a range of different creatives such as industry news, infographics, editorials, and guides which we then outreached to journalists and media publications through well-written press releases at a time when Digital PR wasn’t a well-known digital marketing strategy.
As a result of our SEO campaign, Jackpot 247 saw a 74% increase in online sign ups. We also saw a 179% increase in non-branded organic traffic and 57% increase in average session duration.
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