Longevita Hair Transplant are a leading medical tourism company providing hair transplant procedures from their clinics in Izmir and Istanbul, Turkey, to patients across Europe. They partnered with us after seeing the successes which had been achieved for the SEO on their sister site ‘Longevita.co.uk’. We set out the following objectives for the campaign:
With the nature of medical tourism having received bad press over the last year, one of the key challenges was to overcome this with well written, informative and supportive content which presented the case and procedures in a simple and easily understood manner.
With previous experience in the medical industry, including working with Harley Street Hair Clinic and EF Medispa as well as achieving success for Longevita Hair Transplant’s parent site Longevita.co.uk, we had a clear direction which was set to be tailored around this type of education through on-site content creation.
With the timing of the Medic update (August) in comparison to the commencement of the SEO campaign (July), we were able to identify a number of key opportunities which presented themselves as a number of competitors had been negatively impacted by the algorithm update.
- As the Medic update continued to cause a ripple effect through search engine results pages in the months following the update, it was important that we kept up to date with the impact and changes which were occurring within the markets, and future-proof the campaign to ensure the campaign growth targets were met. Through consistent SERP analysis we were able to accurately forecast and set realistic KPIs in line with forthcoming changes. We broke the campaign down into three target sections: technical SEO, on site content optimisation and ethical link acquisition building site authority.
- As the site was relatively new, the technical elements which were required to be resolved were minimal, with optimisation across the domain being the main issue within the early stages of the campaign commencing. However, the site was being held back by a slow load speed and was limited by the use of an ‘off the shelf theme’ as part of the site design. In order to ensure that our omni-device SEO efforts were effective, the web development team were able to remove unneeded functionality from the theme in order to better optimise page speed performance, with a core focus on mobile optimisation.
- The creation of the knowledge hub was a key element of the campaign, which allowed the site to truly showcase its expertise, authority and trustworthiness. The knowledge hub provided an opportunity to capture a larger proportion of the market share through a regular content gap analysis, as well as a prime opportunity to better educate Longevita Hair Transplant’s audience around areas where they may need further support. With individuals undertaking more research before committing to purchase a product or enquiring about a service, the knowledge hub was a vital component to better meet the needs of potential patients within the research phase of the buying cycle.
- With the controversial nature of cosmetic procedures being performed in Turkey, ensuring that any digital PR and offsite activity was targeted towards the most appropriate mediums through high authority resources. Longevita Hair Transplant needed to ensure that they became a thought leader in their industry so the digital PR effort in reaching the right publications was essential. The Knowledge Hub content and informative nature of the procedure pages provided a valuable resource to attract natural link bait from authoritative, industry blogs and websites.
Since partnering with Longevita, overall search visibility increased by 890%.
We also saw a 3229.10% increase in the number of new users visiting the website and a 3648.33% increase in sessions.
During the first 6 months of the campaign, we also reached the top of page 2 from page 5 for target key term ‘hair transplant turkey’.
Absolute Digital Media have worked on a number of campaigns, across a series of channels including SEO, PPC, Social Media and Web Design. We have built up a strong working relationship which allows us to work closely together to push Longevita’s brand forward.
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