PostMyMeds

PostMyMeds is a trusted UK registered online pharmacy.
Increasing Organic Search Visibility By 692%

Client: PostMyMeds
Category:
Sector: Health
Share:

The Client

PostMyMeds partnered with us wanting to improve their organic positioning online to become more competitive against market leaders such as Superdrug Pharmacy. We worked closely with the team, identifying their USPs to come up with an effective plan of action. We devised the following campaign objectives:

Post My Meds

The Objectives

nurse

The Strategy

After partnering with PostMyMeds we carried out an audit to create optimised content to further enhance the site’s relevancy for core search terms.

To ensure the brand was able to better compete in the market, we created a targeted offsite strategy and internal linking structure. This would enable us to ensure link equity was equally distributed across the website.

To support our content creation, we created a series of in-depth article content to better inform users and provide useful and engaging E-A-T focused content. This would also help to ensure that the content would be easily discovered, as the business falls under the YMYL category.

The Campaign

  • The site’s technical health was poor, with over 7000 technical crawl errors presented across a range of tools. A manual check through the site indicated poor usability and a large number of orphaned pages which explained the lack of indexation they were experiencing.
  • The site’s authority was low, with a large number of low-quality backlinks from previous SEO techniques. We conducted a full backlink analysis to determine the need for a disavow to remove any spam that may have been holding the site back. We then proceeded to undertake a blogger outreach activity which allowed us to gain a number of high quality backlinks to further enhance the site’s authority. We integrated an intricate internal linking structure thoughout the site also, to improve the link equity distribution.
  • We conducted a full site content audit across all of the top-level category pages and found that the site was struggling with thin content and a lot of cannibalisation throughout their similar categories / subcategories. We recreated all of the content that was experiencing these cannibalisation issues, optimising for main target terms and ensuring that the content offered was E-A-T focused. We also improved the blog section of their site, by creating high quality articles providing further information to users about specific products or conditions. These were thoroughly checked through by the medical professionals and pharmacists working at PostMyMeds to ensure accuracy.

Results.

Throughout our time working with PostMyMeds, we saw a 371.42% increase in their top 3 positions.

In turn, this led to a 680.67% increase in organic traffic.

We also saw a 692.16% increase in organic search visibility. 

+371.42%
increase in top 3 positions
+692.16%
increase in organic search visibility
+680.67%
increase in organic traffic

Do you want to build an award-winning SEO campaign?

Build an award-winning SEO campaign

Other Relevant Case Studies

EF Medispa

EF Medispa are an award-winning medical spa, providing intelligent skincare, face and body treatments across various locations in the UK.

Spa & Hotel Breaks

Spa & Hotel Break provide a large selection of spa breaks and hotel packages, from long and mini breaks, to spa day packages. Growing Spa & Hotel Breaks Visibility By

Vera Clinic

Vera Clinic is a leading state-of-the-art hair clinic and cosmetic surgery hospital.

Start Now!

Join The Leading Digital Marketing Agency

Fill out the form to take the first step to digital success! Our digital marketing agency consultants are always on hand to hear from new businesses and answer any questions you may have. Select the services you're interested in and add any additional information about your digital marketing goals below, and we'll get back to you as soon as possible.


    Subscribe me to the latest digital marketing updates and promotional information