Targeted SEO Marketing Which Paid Big Results

Find out how Absolute Digital Media helped QuidMarket get their feet off the ground post Covid-19 and increase the number of completed applications by 167.31%.

Client: Quid Market
Category:
Sector: Finance
Share:

The Client

QuidMarket are a loan company offering an alternative to payday loans and creating secure, affordable instalment loans for customers in need of short to mid-term financial help.

quidmarket logo
quidmarket logo

The Challenge

Our strategy was to provide QuidMarket’s potentially vulnerable target audience with detailed insight into the market and loan type for them to be able to make an informed decision prior to applying. We set out an E-A-T led content strategy that would enable us to capitalise on warnings on overborrowing and not meeting repayments, FCA-compliancy and no advice/guidance to ensure that the decisions being made were solely down to the customer and not unconscious sales efforts.

The Objectives

The Solution

  • Developed a close agency / customer relationship with QuidMarket through detailed initial conversations to get to the root of their problems.
  • Created a keyword mapping file and URL mapping file to identify new keyword opportunities and bring strategic content ideas to life.
  • Built out new content pages to provide users with detailed insight into the marketing and loan types.
  • Created a robust internal linking structure to guide visitors to high-value, relevant content and enhance the usability of the site.
  • Redesigned and simplified the layout of the application form to improve user-friendliness and therefore completed applications.
  • Enhanced the users account page to make it easier for users to manage their information from a mobile device having identified an increase in the number of mobile users.
  • Redesigned the existing site to be more search engine-friendly and user-friendly, focusing on its look and feel.

Results.

+167.31%
increase in applications
+64.15%
increase in new users
+258.18%
increase in page 1 positions

Do you want to build an award-winning SEO campaign?

Build an award-winning SEO campaign

Other Relevant Case Studies

Fast Loan

Fast Loan UK approached the expert marketing team at Absolute Digital Media to progress their success as a leading payday loan company. Here’s how we did it.

Personal Loans Now

Personal Loans Now help people choose the best loan for their circumstances from £2,000 to £25,000.

Wizzcash

Wizzcash are a short-term loan lender with a key focus on responsible lending practices and are fully regulated by the Financial Conduct Authority.

Start Now!

Join The Leading Digital Marketing Agency

Fill out the form to take the first step to digital success! Our digital marketing agency consultants are always on hand to hear from new businesses and answer any questions you may have. Select the services you're interested in and add any additional information about your digital marketing goals below, and we'll get back to you as soon as possible.


    Subscribe me to the latest digital marketing updates and promotional information