QuidMarket £100k in 40 Days, Finance SEO Case Studies

The Client.

QuidMarket approached us wanting to drive a higher volume of traffic to their site and successfully convert clicks into customers through targeting highly competitive industry terms. We also wanted to reduce their reliance on terms such as ‘payday loans’ and move into the short-term loan market to promote the brand as a responsible lender. Whilst PDL would still be a target term, our aim was to capture more keywords i.e. brand visibility to improve the quality of applications.

Results.

Hitting the ground running with QuidMarket, we are thrilled to see our multi-service digital approach pushing the client towards an increase in online visibility and sales.

+150%

increase in completed online applications

+67%

increase in organic keywords on pages 1-3

+101%

increase in sessions

The Objectives

To break through the noise of the finance/payday loan industry, QuidMarket knew they needed to partner with a digital marketing agency with existing knowledge of the sector. Having seen our success working with clients in a similar bracket, they approached us wanting to achieve the same impressive results.

01. Grow the number of completed online applications received monthly

02. Improve the number of organic keywords on pages 1 – 3

03. Increase session duration by focusing on high-engagement pages

The Strategy.

In an industry where complaints are commonplace but can result in significant damage to the brand, it was imperative that any each aspect of the campaign was 100% compliant and that the content itself was directed at informing the user rather than trying to sell them something. We did this to protect the QuidMarket brand while also helping to improve the quality of their leads.

The Campaign.

As Google’s algorithm continues to focus on providing users with detailed information, we needed to produce high-quality, optimised content that supported this. This included the creation of a keyword mapping file pages to determine areas of cannibalisation which highlighted the need for future content optimisation and new opportunities across a variety of short- and long-tail keywords to disperse content pages that would effectively encroach on the client’s competitor’s market share. Even though many of the technical SEO aspects of the site were covered as part of their website design including site speed optimisation and the implementation of CWV, we identified an increase in mobile users which required further improvements to the user account page. This involved the implementation of a new mobile-friendly layout to allow users to easily view their full loan history without having to login on a desktop computer and simplifying the application process by reducing the number of dropdown selections.

+644%

increase in organic keywords on page 1

"It's fantastic to be partnered with such a forward-thinking agency. We have already achieved so much success across SEO and PPC and are looking forward to seeing where the team takes the campaign next. The financial industry can be a difficult one to crack by the team's knowledge is second to none which has really helped us to progress the campaign forward at a quick pace!"

Joshua Asuman

IT & Marketing Manager

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Fast Loan UK sees 217% spike in pre-approved loan applications

Fast Loan UK approached us having been scarred by numerous bad experiences where deliverables were promised, and results not gained. Having heard of our previous success within the finance/payday loan sector, they wanted a final hit at improving their site’s visibility. Completing against well-established brands, we devised an effective search strategy that would skyrocket their organic visibility.