QuidMarket are a loan company offering an alternative to payday loans and creating secure, affordable instalment loans for customers in need of short to mid-term financial help.
Our strategy was to provide QuidMarket’s potentially vulnerable target audience with detailed insight into the market and loan type for them to be able to make an informed decision prior to applying. We set out an E-A-T led content strategy that would enable us to capitalise on warnings on overborrowing and not meeting repayments, FCA-compliancy and no advice/guidance to ensure that the decisions being made were solely down to the customer and not unconscious sales efforts.
- Developed a close agency / customer relationship with QuidMarket through detailed initial conversations to get to the root of their problems.
- Created a keyword mapping file and URL mapping file to identify new keyword opportunities and bring strategic content ideas to life.
- Built out new content pages to provide users with detailed insight into the marketing and loan types.
- Created a robust internal linking structure to guide visitors to high-value, relevant content and enhance the usability of the site.
- Redesigned and simplified the layout of the application form to improve user-friendliness and therefore completed applications.
- Enhanced the users account page to make it easier for users to manage their information from a mobile device having identified an increase in the number of mobile users.
- Redesigned the existing site to be more search engine-friendly and user-friendly, focusing on its look and feel.
Do you want to build an award-winning SEO campaign?
Other Relevant Case Studies
Join The Leading Digital Marketing Agency
Fill out the form to take the first step to digital success! Our digital marketing agency consultants are always on hand to hear from new businesses and answer any questions you may have. Select the services you're interested in and add any additional information about your digital marketing goals below, and we'll get back to you as soon as possible.