Ruggles Equestrian

Ruggles Equestrian design and produce their own brand of quality horse rugs, designed to suit every horse.
Increasing Ruggles Equestrian’s Organic Revenue By 63.43%

Client: Ruggles Equestrian
Sector: eCommerce

The Client

Ruggles Equestrian partnered with us wanting to take their horse rug business to the next level. Designing and producing their own brand of quality horse rugs, Ruggles Equestrian have the ability to complete with big names in the market and wanted to increase their visibility to effectively do so. Our SEO objectives were as follows:

ruggles logo

The Objectives

Ruggles Equestrian

The Strategy

In line with our objectives, we built an entirely new website for Ruggles Equestrian with improved UX.

As part of this build, we focused on filtering and colour options on category and product pages, which were optimised alongside the seasonal campaigns we had planned.

We have also put a link building strategy in place, focusing on turnout rugs, stable rugs, and horse rugs to build greater authority within these categories.

The Campaign

  • The aim of our strategy was to improve the UX of the site to help bring more conversions
    through organic channels.
  • To do this, we focused on improving the checkout process on the website alongside improving the relevancy of the page’s users were landing on.
  • We conducted a full keyword gap analysis to access what keywords were ranking on what pages before focusing on re-optimising the main areas of the site and improving the websites internal linking structure.
  • We then focused on building links to these areas of the site through using keyword variants.


In the last 12 months, the visibility of the site has increased by 34.17%.

Organic users visiting the site also increased by 114.51%.

As a result, organic revenue increased by 63.43%.

increase in organic revenue
increase in organic users
increase in organic visibility

Do you want to build an award-winning SEO campaign?

Build an award-winning SEO campaign

Other Relevant Case Studies


FootActive manufacture arch support, orthotic insoles for a wide variety of uses.

Dengie Horse Feeds

Dengie Horse Feeds is the leading manufacturer of fibre-based horse feeds.

Trilogy Stores

Trilogy is London’s premium denim specialist.

Start Now!

Join The Leading Digital Marketing Agency

Fill out the form to take the first step to digital success! Our digital marketing agency consultants are always on hand to hear from new businesses and answer any questions you may have. Select the services you're interested in and add any additional information about your digital marketing goals below, and we'll get back to you as soon as possible.

    • Goal
    • Service
    • Industry
    • Budget
    • Info

    What is your goal?

    I want to drive more leadsI want to earn more online salesI want to improve my ROII want to improve brand awareness

    What service are you looking for?

    SEOPPCDigital PRLink BuildingOther (Marketplaces, Paid social...)

    What industry you are in?

    What is your monthly budget?

    £2,000 - £5,000£5,000 - £10,000£10,000 - £20,000£20,000+ We are currently using an agencyLooking for an agency ImmediatelyWithin 1-2 monthsWithin 3-6 monthsIn 6+ months time

    Please provide us with your contact details
    so we can fulfil your enquiry.

    Subscribe me to the latest digital marketing updates and promotional information