Ruggles Equestrian partnered with us wanting to take their horse rug business to the next level. Designing and producing their own brand of quality horse rugs, Ruggles Equestrian have the ability to complete with big names in the market and wanted to increase their visibility to effectively do so. Our SEO objectives were as follows:
In line with our objectives, we built an entirely new website for Ruggles Equestrian with improved UX.
As part of this build, we focused on filtering and colour options on category and product pages, which were optimised alongside the seasonal campaigns we had planned.
We have also put a link building strategy in place, focusing on turnout rugs, stable rugs, and horse rugs to build greater authority within these categories.
- The aim of our strategy was to improve the UX of the site to help bring more conversions
through organic channels.
- To do this, we focused on improving the checkout process on the website alongside improving the relevancy of the page’s users were landing on.
- We conducted a full keyword gap analysis to access what keywords were ranking on what pages before focusing on re-optimising the main areas of the site and improving the websites internal linking structure.
- We then focused on building links to these areas of the site through using keyword variants.
In the last 12 months, the visibility of the site has increased by 34.17%.
Organic users visiting the site also increased by 114.51%.
As a result, organic revenue increased by 63.43%.
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