Acing SEO In The Online Casino World

SuperCasino partnered with Absolute Digital Media to gain more presence on the digital landscape to compete against some of the biggest industry names.

Client: SuperCasino
Sector: Gaming

The Client

SuperCasino is one of the world’s longest running and most popular online TV casinos, with live roulette games regularly being broadcast on ITV and Sky.

supercasino logo
supercasino roulette wheel and 4 aces

The Challenge

While being a prominent brand on TV, SuperCasino wanted to gain more presence on the digital landscape to compete against some of the biggest names in the industry. In order to do this, SuperCasino wanted to increase their overall search visibility by boosting their first page keyword positions by implementing an integrated strategy.

The Objectives

The Solution

  • Implement innovative approaches to the campaign to combat the notoriously competitive industry.
  • Integrate a well structured content marketing strategy to complement the Penguin algorithm refreshes, and introduction of Google Hummingbird.
  • Diversify the content on the site to increase overall visibility for generic search terms.
  • Highly targeted blogger outreach and offsite strategy to improve overall authority of the site.


increase in goal conversions
increase in non-branded organic traffic

Managing the digital marketing strategies across a number of high value brands whilst keeping investing stakeholders happy is never an easy job. Because of this the agencies I choose to work with and the relationships between me and those agencies have to be of the highest calibre. Absolute Digital Media tick all of those boxes. The whole team have been excellent in communicating their ideas and, most importantly, taking my ideas into consideration when developing link building strategies that increase the visibility of our brands online. Since working with Absolute Digital Media, we have seen a very impressive increase in search rankings in a relatively short amount of time. The team focus on constant communication with me and my colleagues, giving us a clear understanding of the hard work they are doing to help establish our brands as industry leaders. I would not hesitate to use Absolute Digital Media again in the future and expect a long lasting business relationship with the team working at the agency.

Daniel Solomou
SEO Manager

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