SuperCasino 266% Traffic Rise, Gambling SEO Case Studies

The Client.

SuperCasino approached us to improve their visibility in the highly competitive online gambling market. Given their limited visibility across the site, we aimed to develop an innovative approach to help them compete with their rivals.

Image of 3 people playing roulette in casino setting

Results.

We hit the ground running with SuperCasino, and we are pleased to report that our multi-service digital marketing has propelled the client towards an increase in online visibility and sign-ups.

+82%

increase in goal conversions

+266%

increase in non-branded organic traffic

The Objectives

Given the highly competitive nature of their market, SuperCasino was determined to achieve the results they had outlined to support their business growth. As a result, we needed to act quickly and ensure profitability from the outset of the SEO campaign.

01. Achieve long-term growth in search rankings for primary industry keywords

02. Increase the number of organic visitors to the website

03. Enhance organic visibility to capture a greater share of the market

Image of laptop screen showing SuperCasino website

The Strategy.

In the highly competitive online gambling industry, we adopted an innovative approach to maintain the campaign's success. Our strategy included a well-structured content marketing plan, which complemented the Penguin algorithm refresh and Google Hummingbird's introduction. Diversifying the content on the site boosted overall visibility for generic search terms. Additionally, we carried out targeted blogger outreach and offsite tactics to enhance the site's authority.

The Campaign.

SuperCasino's online presence was lacking visibility for top industry terms, with limited informative content on their site. We developed a content marketing strategy featuring infographics, guides, and news articles to showcase their expertise and stand out from competitors. We also rewrote existing pages to align with Google's Penguin and Hummingbird algorithms. Our outreach efforts to media lists helped push the brand's visibility and build authority in the highly competitive online gambling market.

+82%

increase in goal conversions

“Absolute delivered the best work we have seen within the online casino space. We know how tough it is to rank for casino-specific keywords, but they took it in their stride. They helped us transform our SEO activity through implementing several dramatic but worthwhile improvements to the site (from content to design) to ramp up conversions. It certainly paid off!”

Daniel Solomou

SEO & Social Media Manager

Want to see more of our results?

We let our campaign results do the talking because we believe they are best when it comes to showcasing how we partner with our clients to achieve maximum revenue, ROI, and business growth. Check out our other award-winning campaigns below.

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