Harley Street Hearing sees 126% conversion increase

Utilising an initial audit we had conducted prior to the start of the campaign, we identified several areas of improvement on the account which, at the time, solely targeted brand terms, restricting the budget and reach of the campaign. To improve the effectiveness of the paid campaign, we worked closely with the client to identify keywords specific to hearing to gain wider knowledge of what was required and the end goal. With this in-depth insight, we created a series of ad copy that pinpointed key unique selling points that separated Harley Street Hearing from their competitors whilst taking advantage of highly searched for terms that would effectively position them in front of their target audience. We then set up a wide range of ad campaigns that targeted our decided ad groups with specific headlines and landing page to maximise performance.