UK Carp Tech Purchases Soar 1,025%, PPC Case Studies

Dubai Office:
Meydan Grandstand, 6th floor, Meydan Road, Nad Al Sheba, Dubai, U.A.E

London Office:
35 New Broad Street, London, EC2M 1NH

Essex Office:
Broom House, 39/43 London Road, Essex, SS7 2QL

The Client.

UK Carp Tech promote the opportunity for avid carp fishers to win the latest carp gear through holding weekly prize draws and competitions. They approached us to become their ppc management agency with the aim of improving their position as a fishing competition site through a paid advertising campaign that worked in tandem with their own organic social media activity they continue to carry out.

Results.

Hitting the ground running with UK Carp Tech, we are thrilled to see our paid advertising approach pushing the client towards an increase in visibility and sales.

+733%

increase in revenue

+598%

increase in ROAS

+1,025%

increase in purchases

The Objectives

UK Carp Tech approached us during the summer of 2019 looking for new ways to enhance their Facebook Ads account. With a clear objective of improving their visibility from both a paid media and organic perspective, we got to work creating a strategy that would provide the brand with the best of both worlds.

01. Increase the visibility of UK Carp Tech as a leading carp fishing competition website

02. Maximise sales during peak times such as the summer when fishing is at an all-time high

03. Reduce CPR as much as possible to improve the ROI across the advertising account

The Strategy.

Fishing competition sites are highly popular, especially amongst Facebook users. With the number of competition sites promoting themselves on the platform, we needed to create an effective Facebook advertising strategy that would allow us to capitalise on prospecting and remarketing audiences. A huge part of the brief was to grow the brands visibility through paid media which would then benefit the organic growth of the brand. To support this, we created a page like campaign that would encourage new users to like the page through offering a first-time use discount code to promote sign ups.

The Campaign.

We devised a series of paid media campaigns across Facebook and Instagram that would allow us to capitalise on the existing data UK Carp Tech had such as their email subscriber list, website visitors, page visitors and so on. As part of these efforts, we set up a series of free competitions which involved the creation of a bespoke landing page that would pull data through to Mailchimp to email market to users’ both during and after the competition had ended. To support this, we created a series of ad copies and assets including still images and videos to support the growth of the brand on Facebook. Through doing so, we were able to maximise all opportunities, honing in on the brands unique selling points to enable them to stand out amongst other carp fishing competition sites promoting themselves on the platform. This was key to building trust and improving customer loyalty which supported the ongoing successes of the remarketing campaigns.

+1,025%

increase in purchases

“Myself and Roy are delighted with the results the Absolute team have generated for us over the past couple of years. Despite the various challenges presented by Facebook, they’ve continued to stay on the pulse, pushing the business in the right direction.”

Alex McCarthy

Business Owner

Multi Award-Winning Agency

Want to see more of our results?

Our results do the talking for us, highlighting how we have supported brands in a wide range of niches grow their business, revenue, and ROI. Read more about how we’ve supported our clients increase their sales/leads through paid advertising.

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