Let's Party Fireworks SEO Case Study, SEO Case Studies

Dubai Office:
Meydan Grandstand, 6th floor, Meydan Road, Nad Al Sheba, Dubai, U.A.E

London Office:
35 New Broad Street, London, EC2M 1NH

Essex Office:
Broom House, 39/43 London Road, Essex, SS7 2QL

The Client.

Let’s Party Fireworks is one of UK’s largest firework retailers, selling every type of firework you could imagine. They operate in a highly competitive industry, meaning that we needed to form a highly targeted blogger outreach strategy in time for their peak trade months that occurred throughout the year particularly between November – January.

Results.

Hitting the ground running with Let’s Party Fireworks, we are thrilled to see our strategy pushing the client towards an increase in online visibility and sales.

+2,742%

increase in transactions

+2,036%

increase in organic revenue

+88%

increase in organic traffic YoY

The Objectives

Let’s Party Fireworks were keen to make their objectives clear – operating in a highly competitive industry, they needed to achieve the results they had initially set out to support the growth of the business. This meant that we needed to work fast to ensure the campaign was profitable from the get-go.

01. Increase revenue during peak season (November – January)

02. Improve the brands visibility by positioning them as a market leader

03. Drum up traction throughout the year to support long-term goals

The Strategy.

Following the initial strategy, we began to highlight areas of the campaign we would work on in priority order ranging from highest priory to lowest priority to provide us with the chance to pick up some initial traction whilst we continued to work across the different areas of the campaign.

The Campaign.

At the start of the campaign, we identified that the client’s backlink profile featured several poor-quality backlinks that were also not relevant to the service Let's Party Fireworks provide, harming its quality. We removed these backlinks as a priority and devised a targeted link building strategy to improve the topicality and relevancy of the backlink profile. As part of the content strategy, we concentrated on delivering new content around the key service pages and location pages on the site which involved writing E-E-A-T focused content to improve local visibility and enhance lead generation, taking advantage of schema opportunities such as FAQ schema, organisation schema and author schema wherever possible. We also conducted a blog analysis as most of the site traffic was coming through blogs that were informational and had a high bounce rate. The blogs that were causing cannibalisation on the site were promptly redirected and, to reduce bounce rate, we implemented further call-to-actions to better direct the clients target audience.

+96%

increase in revenue

“Absolute Digital are a true delight to work with. The team have done an excellent job on our blogger outreach campaign and the results have thoroughly impressed us. We couldn’t ask for a better agency to work with!”

Rob Eves

Marketing Manager

Multi Award-Winning Agency

Want to see more of our results?

We let our campaign results do the talking because we believe they are best when it comes to showcasing how we partner with our clients to achieve maximum revenue, ROI, and business growth. Check out our other award-winning campaigns below.

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