CashFloat SEO Case Study, +484% Increase In Conversions

Dubai Office:
Meydan Grandstand, 6th floor, Meydan Road, Nad Al Sheba, Dubai, U.A.E

London Office:
35 New Broad Street, London, EC2M 1NH

Essex Office:
Broom House, 39/43 London Road, Essex, SS7 2QL

The Client.

Cashfloat are a leading direct lender in the UK, specialising in unsecured credit solutions that offer fast, flexible, and straightforward payday loans, personal loans, and more. With a clear commitment to long-term growth, Cashfloat joined forces with our team to embark on a robust SEO and link building campaign, geared towards enhancing their website’s credibility, driving increased traffic, and improving organic visibility. Our partnership with Cashfloat has proven to be a resounding success, having achieved significant improvements in page 1 Google rankings, and increased organic traffic, solidifying their position as a reputable payday loan lender in the market.

Results.

Understanding the need for Cashfloat to bolster its online presence and retain a competitive advantage, we swiftly recognised the demand for a robust SEO and link building strategy. With our proficiency in both areas, we surpassed expectations, achieving outstanding results while adhering to compliance guidelines.

+149%

Growth in sessions (8,045 vs 20,066)

+149%

Increase in users (8,002 vs 19,913)

+484%

Increase in conversions (7,692 vs 44,904)

+133%

Increase in conversion rate (0.96% vs 2.24%)

The Objectives

To ensure Cashfloat's prominence in the finance market, our comprehensive SEO and link-building campaign targeted multiple areas for improvement. Our strategy revolved around enhancing the website's domain authority, optimising it for better crawlability and usability, and strategically incorporating relevant keywords to elevate its organic visibility and ranking. With a keen eye on the ever-evolving payday loan industry, we remained up to date with the latest trends, positioning Cashfloat as the number 1 choice for new customers seeking affordable financial solutions. Cashfloat now stands strong at the forefront of the market, enjoying heightened rankings and increased organic traffic.

01. Enhance the website's organic visibility for key terms through improved website optimisation.

02. Increase organic traffic to help grow the number of new applications.

03. Improve the number of organic keywords ranking on pages 1 – 3.

The Strategy.

To drive organic traffic and boost conversions, a robust SEO strategy was devised, focusing on several key aspects. The website needed significant improvements in content, with a keen emphasis on incorporating essential keywords and ensuring optimisation throughout the site. Technical SEO elements were upheld to the highest standards, ensuring seamless crawling and indexing by search engines. Content needed to be carefully crafted to be informative and valuable, catering to users' needs rather than solely directing them towards conversions, all while adhering to stringent compliance regulations.

The Campaign.

In our highly successful campaign for Cashfloat, we meticulously considered SEO, link building and technical SEO aspects to elevate the website's relevancy and overall performance. By adhering to a minimum requirement for link placements, we ensured each selected site contributed positively to Cashfloat's online visibility. A key focus of the link building campaign was to achieve a high trust flow per website, particularly within the finance industry. This approach not only established a high-quality backlink profile for Cashfloat, but also enhanced the website's overall authority, solidifying its position as an industry leader. Our SEO strategy included meticulous mapping of both short and long-tail keywords, prioritising those crucial to Cashfloat while also presenting significant opportunities for generating high-quality leads. By strategically targeting bottom-of-the-funnel terms, we prioritised keywords that had a higher likelihood of converting visitors into valuable customers. The outcome was nothing short of remarkable – we achieved a staggering 92% increase in the number of keywords ranking in the top 3 positions, soaring from approximately 700 to 1492+. The number of keywords appearing on page 1 saw a notable 55% increase, rising from around 3118 to 4821. These impressive figures collectively fuelled an 88% YoY increase in organic traffic to Cashfloat. Our comprehensive and integrated approach to SEO, link building, and technical enhancements contributed significantly to Cashfloat's online success, solidifying their position as an industry leader and driving remarkable organic growth.

+484%

Increase in conversions (7,692 vs 44,904)

“I’m over the moon with what the team at Absolute Digital have achieved as part of my site’s link building campaign and couldn’t be happier with the results so far. It’s clear that they know their stuff and how to effectively compete in the finance industry. I’m looking forward to watching the campaign progress as we continue our work together.”

Ofer Akerman

Director

Multi Award-Winning Agency

Want to see more of our results?

Our campaign results speak volumes about our commitment to partnering with clients for maximum revenue, ROI, and business growth. We let the outcomes of our efforts do the talking, underscoring the success we bring to our partnerships. Explore our portfolio of other award-winning campaigns below.

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