5 Effective Link Building Strategies For Your eCommerce Business

30-Second Summary:

  • eCommerce brands need to strategically acquire high-quality backlinks as it will help with enhancing visibility and authority online.
  • Through guest posting, partnering with influential websites and influencers, and creating valuable resources, brands can showcase expertise, drive traffic, and secure valuable backlinks.
  • Capitalising on opportunities by identifying broken links and unlinked mentions can secure valuable backlinks and broaden your brand’s reach.

Standing out from the crowd is no small feat when pushing your eCommerce brand out into the online world. You will be up against fierce competition across a variety of industry sectors, so any method to give your website the upper hand is welcome. This is where link building can be especially helpful when done effectively.

To take your eCommerce brand from just surviving to thriving requires a strong online presence, and the strategic acquisition of quality backlinks goes a long way to help. Not only will your backlink profile improve your website’s visibility, but it will also strengthen its authority in the eyes of Google, Bing, and potential customers.

So, what do you need to do to make the most of link building for eCommerce websites? Below you will find five dynamic link building strategies for your eCommerce store that can make a difference.

#1 – Guest Blogging

Content is important in general for your SEO campaign, so creating guest posts to strengthen your backlink profile is just as crucial. Whatever the products you sell, you can partner with influential websites and offer to share your expertise with their audience, helping to increase interest and drive traffic. By contributing valuable content to relevant blogs within your niche, you not only showcase your knowledge but also earn coveted backlinks to your own site.

To do so effectively, start by identifying authoritative blogs in your industry. Work on compelling pitches that highlight the value you can bring to their audience when reaching out. Once your pitch is accepted, focus on creating high-quality, engaging content that resonates with the blog’s readership. By consistently delivering valuable insights and solutions, you’ll secure valuable backlinks but also position yourself as a trusted authority in your field, driving traffic and potential customers to your eCommerce store.

#2 – Product Reviews and Influencer Collaborations

As you’ll no doubt already know, product reviews have considerable influence over consumer buying decisions. Many people seek out review posts of products before buying, so if you can leverage this power through strategic collaborations with influencers, this can significantly enhance your link building efforts.

You want to identify influencers whose audience aligns with your target market and whose voice resonates with authenticity. Reach out with personalised pitches, offering your products for review or collaboration opportunities. When influencers share their experiences with your products or services, they often include backlinks to your eCommerce site, helping to build your online presence.

You could also consider offering affiliate partnerships, where influencers earn a commission for driving traffic and sales to your store through their unique links. Having genuine relationships with influencers and providing them with products you know they will enjoy and speak positively about can help you gain brand advocates. If you know you have a good product, perhaps the best on the market, you’ll want as many people talking about it as possible.

#3 – Broken Link Building & Unlinked Mentions

A highly effective link building strategy for eCommerce businesses involves not only identifying broken links on other websites but also capitalising on unlinked mentions. To do so, you’ll need to search the web for reputable websites in your industry and identify any broken links within their content. Simultaneously, keep an eye out for instances where your brand or products are mentioned but not linked back to your site. You can use tools like Semrush and Ahrefs to make this less laborious and much simpler by running a backlink audit and searching for your brand name or specific product.

Once you’ve pinpointed these opportunities, reach out to the webmasters or site owners with a polite notification of the broken link or unlinked mention. Suggest replacing the broken link with a relevant resource from your site or adding a hyperlink to the existing mention. By offering solutions to these issues, you not only secure valuable backlinks but also raise the potential of your brand being discovered by a broader audience. This dual approach enhances your link building efforts and creates goodwill within your industry.

#4 – Create Valuable Resources

Consider crafting comprehensive guides, engaging tutorials, or visually appealing infographics relevant to your industry and target audience. Why? Well, these resources serve as magnets, attracting backlinks from other websites seeking to provide valuable information to their audience, making it a highly effective link building strategy for eCommerce.

Promote your resources through various channels, including social media, email newsletters, and industry forums, to improve their reach and visibility. Additionally, consider reaching out to influencers, bloggers, and publications in your niche, offering your resources for inclusion in their content as mentioned above. By consistently delivering high-quality, relevant content that addresses the needs and interests of your audience, you not only enhance your website’s authority and credibility but also create opportunities for organic link acquisition. This will drive targeted traffic and engagement to your website and help your products sell.

#5 – Social Media and Community Engagement

Actively participating in relevant online communities, forums, and social media platforms where your target audience interacts is important for online visibility. You can share valuable content, engage in conversations, and build genuine relationships with industry influencers and potential customers.

Both a strong online presence and establishing yourself as a trusted authority in your niche can increase the likelihood of others sharing your content and linking back to your website. If you can capture a loyal following by consistently providing value, your website’s visibility and organic traffic will continue to grow.

Bonus Tip – Don’t Forget About Your Own Blog

Your blog is not just a platform for sharing updates, as it can also be a powerful way for internal link building and attracting external backlinks. A strategic approach would be to create content that naturally promotes your products or product categories. Craft how-to guides, comparison articles, or curated lists of the best products in your niche that you sell. By providing valuable and informative content that addresses the needs and interests of your target audience, you increase the likelihood of others linking back to your blog posts.

Additionally, you’ll want to interlink these blog posts with relevant product pages on your eCommerce site to strengthen your internal linking structure and improve user engagement. Your blog is an invaluable asset in your link building strategy, so don’t overlook its potential to drive traffic and boost your website’s authority.

Link Building Strategies For eCommerce – Boost Your Backlink Profile & Revenue

Link building has long been a good tactic for success, so if you are an eCommerce brand not making the most of tried and tested link building strategies, you’re missing out on reaching your business goals much quicker. Alongside a strategised SEO and PPC campaign, you can use link building to place your products more prominently in the SERPs where your target customers are more likely to find you. As it can be difficult to do it alone, we’re a digital marketing agency that can help you succeed with link building for eCommerce sites.

To find out more, please contact us today, and we’ll be happy to discuss our unique approach that has helped many eCommerce websites thrive. For more insights, please visit our blog where you can discover effective technical SEO habits to improve your website, and how to navigate eCommerce marketing amidst shifting consumer trends.

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