Pay Per Click Marketing Leaders

When you see a PPC ad appear in the SERPs (Search Engine Results Page), this ad will have gone through an Ad Auction held by the search engine to determine the ad’s relevance and validity to appear on the SERP. This includes a ‘bidding’ system, based on the most relevant keywords to the company. This process means that every PPC campaign must be well researched, strategised and built with both the search engine and user in mind. Hence, our PPC agency leaders create PPC campaigns focused on market research, keyword targeting and customer usefulness to ensure the best results possible for each PPC marketing project. Our PPC management London team are highly skilled in Ad Auctions and PPC ad bidding.

One of the most common types of PPC ads is a paid search ad. These ads appear when users search for products or services online and are almost always part of the search engine results when someone performs a commercial search. This can include mobile, “near me” searches, through to searching for a gift to buy a loved one with Google Shopping, all commercial searches trigger a pay per click ad. Other forms of PPC advertising include display advertising and banner ads, as well as remarketing efforts, which are visual marketing banners on website headers or sidebars. For more information on display advertising, see our sub-service offering for PPC display ads.

Each paid advertising platform is different and comes with various benefits. However, Google Ads is the most popular PPC ad network because it brings in the largest search volume with more than 3.5 billion searches being launched on Google every day. However, this can mean that there is a high competition rate and cost per click expense for popular search terms, products and keywords. Other search engines, such as Bing and Yahoo, also have PPC marketing opportunities and can help companies expand their customer reach. Our PPC company specialists will take you through each network’s pros and cons during your PPC strategy.

Here at Absolute Digital Media, we like to think of SEO and PPC as two sides of the same digital marketing coin, and a powerhouse combination which could bring you exceptional results. SEO is an organic, long-term digital marketing solution which will help cement your brand’s industry authority and boost organic search rankings. However, PPC marketing is a quicker digital marketing service focused on targeting specific audiences and search terms, meaning that as soon as your PPC campaign launches, you will see an increase in traffic, clicks and conversions. Luckily for you, as a full-service agency, we can do both!

As an award-winning PPC agency, our PPC services strive to fulfil each of our clients’ vision and requirements to ensure we deliver results aligned with your business’s goals and objectives. Our PPC management follows five core steps: Objectives, Reach, Optimisation, Trends & Opportunities, and Reporting & Analysis. As a pay per click management company, we are dedicated to reaching your brand’s KPIs and delivering a high rate of conversion with every PPC campaign we create. We also work closely with our clients to keep them informed about our PPC marketing at every step of the campaign and deliver detailed PPC service reports every month.