Harley Street Hearing sees 126% conversion increase

The Client.

Harley Street Hearing is one of London’s largest independent ear clinics, based in Harley Street. Having been featured in The Sunday Times and The Telegraph and on BB2 Radio 2 and on Embarrassing Bodies, Harley Street Hearing are no strangers when it comes to creating awareness of their clinic.

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Hitting the ground running with Harley Street Hearing, we are thrilled to see approach pushing the client towards an increase in online visibility and leads whilst reducing their overall marketing costs to improve the campaigns profitability.

The Objectives

Harley Street Hearing operate in a highly competitive industry meaning that we needed to make sure our strategy would generate early success to provide a base for the campaign as we continued to develop it overtime. This involved strengthening our understanding of relevant keywords.
01. Improve lead quality whilst reducing cost-per-lead
02. Create new campaigns focusing on priority services
03. Identify high converting and highly relevant keywords
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The Strategy.

Following the initial strategy, we began to highlight areas of the campaign we would work on in priority order ranging from highest priory to lowest priority to provide us with the chance to pick up some initial traction. We also worked closely alongside the client throughout the set-up of the campaign to ensure the selected target keywords were specific to hearing.

The Campaign.

Utilising an initial audit we had conducted prior to the start of the campaign, we identified several areas of improvement on the account which, at the time, solely targeted brand terms, restricting the budget and reach of the campaign. To improve the effectiveness of the paid campaign, we worked closely with the client to identify keywords specific to hearing to gain wider knowledge of what was required and the end goal. With this in-depth insight, we created a series of ad copy that pinpointed key unique selling points that separated Harley Street Hearing from their competitors whilst taking advantage of highly searched for terms that would effectively position them in front of their target audience. We then set up a wide range of ad campaigns that targeted our decided ad groups with specific headlines and landing page to maximise performance.
increase in conversions
“We’ve been working with Absolute Digital Media for our PPC for years and recently got them on board to work with our in-house team on our SEO. The whole team are great, Sophie is an amazing account manager who deals with any issues we’ve had in a timely fashion and updates us on all aspects of our campaign on a regular basis. We’ve seen some great results whilst working with Absolute Digital Media and they made it really easy to work with our in-house team and ensure the whole campaign ran smoothly with everyone’s suggestions and ideas being integrated.”
Paige Marsh
SEO & Social Media Consultant
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