Absolute Insights, The Latest Industry News & Company Blogs

Digital Marketing

The Power Of A Personalised Marketing Strategy

The user experience has become a crucial aspect of any successful business. With increasing competition in the online market, businesses are continuously looking for ways to stand out and provide a personalised experience to their users. Personalisation is

Why Maintaining a Healthy Backlink Profile Is Crucial

Backlinks are an essential aspect of SEO and play a crucial role in determining a website’s ranking on search engine result pages (SERPs). Having a healthy backlink profile is vital for improving a website’s visibility and credibility overall.

Digital Marketing

Your Go-To Backlink Site Quality Checklist

Link building! Where do we start. As a multi-award-winning digital marketing agency that provides link building as part of their SEO services as well as solo campaigns, it’s safe to say that we’ve tried and tested numerous different industry ‘hacks’,

Digital Marketing

The Ultimate GA4 Checklist

GA4 is nearly here! From July 1st 2023, Universal Analytics will stop collating data and Google Analytics 4 will be our only focus. If you want to measure the performance of your website, and the effectiveness of any marketing campaigns like SEO or PPC,

Digital Marketing

Top Considerations When Hiring A Link Building Agency

Are you considering hiring a link building agency in the coming months? Doing so could save you a lot of leg work. As a multi-award-winning digital pr and link building agency, we possess the in-house expertise required to elevate your website’s authority

Clutch Names Absolute Digital Media A Top Game Changer In SEO

There are many companies that are slowly transitioning their marketing and advertising efforts from traditional to digital. It goes without saying, but the digital world has been massive in the past years and the number of users online has also increased

Digital Marketing

Twitter Space Recap: Navigating Influencer Marketing In B2B

We were fortunate enough to have Nicole Ponce, Communications & Influencer Manager at Semrush, join us last week, along with two of our in-house experts: Lewis Esson, Senior SEO Manager, and Tiffany Shears, PPC Manager. This month’s Twitter Space

Digital Marketing

The Influence Of Increasing Cost Of Living On The Marketing Industry

Saving money is at the top of everyone’s minds right now, with recent figures by Gartner revealing that businesses costs have been cut by 8.3% of company revenue since the beginning of the cost-of-living crisis to prepare for the unknown territory ahead.

Breaking News: Google March Broad Core Algorithm Update Complete

When Google’s a little quiet, we know it’s time to panic. Despite everyone being distracted by the holy grail that is ChatGPT-3 (and now ChatGPT-4), Google of course came along a threw a spanner in the works to distract us – even for just a short period

Digital Marketing

Why Soul-Sucking Content Marketing Is Out

Marketing your business is ultimately set upon the content you push out to your target audiences and customers. Everything that you write, say and Tweet has a direct impact on your lead generation, highlighting the true significant of having a clear brand

The Special Formula To Setting Up GA4 Ecommerce

Before we proceed, I would like to include a disclaimer that this solution may not be applicable to all accounts and its functionality depends on the structure of your dataLayer. If your dataLayer conforms to the GA3 guidelines, then this solution is likely

Digital Marketing

Why We’re Updating Our Brand – 3 Years On

It’s been 3 years since we last updated our brand and introduced the new Absolute Digital Media to the world. Within that time, we’ve introduced a new service, become a fully remote business, won exciting brands, welcomed a handful of new members to the

Digital Marketing

What Is Remarketing & How To Set This Up

Remarketing is vital to any advertising campaign, giving marketers more power when it comes to targeting audience who are interested in products or services available within a niche. However, remarketing involves far more than pooling your customers into a

We’re Finalists At The UK Digital Excellence Awards!

We’re over the moon to be ending what has been an unforgettable year for our digital marketing agency with a further awards nomination at the very first UK Digital Excellence Awards set to take place in the New Year. The shortlist We’ve been

Do Reviews Help SEO?

With 31% of all customers likely to spend at least 31% more with a business who has an array of high-rated reviews, if you are not already putting in the effort to get feedback from your customers you could be missing out on greater custom than you thought.

We’re #19 Top 50 Best Agencies To Work For in 2022!

Time flies when you’re having fun… and working hard! We’re over the moon to have received our Q4 Best Companies rankings last week and are thrilled to have maintained our awesome positions amongst some of the best businesses in the industry and country.

Absolute Digital Media Are Finalists For 6 UK Search Awards

After our four incredible digital marketing agency wins at yesterday’s European Agency Awards, we’re elated to announce that we have been nominated for a further 6 awards at the prestigious UK Search Awards! The Shortlist Our shortlist includes: 1. Best

Winning 4 Awards At The European Agency Awards 2022

We’re over the moon to have won not one or two, but four incredible awards at this year’s European Agency Awards! The Shortlist Despite the awards taking place virtually, our digital marketing agency team celebrated together (of course) via video

We Won Silver At The European Ecommerce Awards 2022!

We had an amazing time in Barcelona last week and we’re over the moon to have came away from the European Ecommerce Awards with a Silver Award! We Did It! It’s not everyday you get to fly to Barcelona with your team to celebrate, but that’s exactly what

We Won Best Agency Culture For A Second Year At The UK Agency Awards

What a night! Last week, 10 of the team were thrilled to attend the UK Agency Awards to help represent the our SEO company and the rest of the team and were delighted to end the night with nothing but a win! We Did It! We’re huge fans of the UK Agency

Digital Marketing

How To Choose The Right Digital Agency

Whether you’re on the lookout for your first marketing agency to promote your business or are seeking a specialised digital marketing agency to fast-track your growth, there are a few factors to consider to determine which is the right fit for you. With

We’re Finalists At The UK Ecommerce Awards

Following the exciting news that we made it to the shortlist at the European Ecommerce Awards, we’re thrilled to be following up our nomination list with further entries at the UK Ecommerce Awards! We did it! Despite having been in the game for more than 14

Our Top 10 GA4 FAQs Answered

With Universal Analytics (UA) officially retiring in less than a year on July 1, 2023, we thought there was no better time to get you up to speed with GA4. We’ve spoken to our Head Of SEO, Andrew Tuxford, and PPC Manager Tiffany Shears, to answer 10 of our

We’re #10 Best Companies To Work For in the UK!

The team had an excellent day on Friday tuning into Best Companies Live for a breakdown of Best Companies for the third quarter of 2022. #10 Best Companies to work for in the UK Absolute Digital Media was amongst the hundreds of businesses in the UK that made

We’re Finalists At The European Agency Awards 2022!

On Friday we received the news that we had made the European Agency Awards 2022 shortlist following 4 incredible wins in 2021 which included Independent Agency of the Year and Best Agency Culture. We’ve done it again! We’re over the moon to announce that

We’re officially a 2022 UK’s Best Workplaces™ for Women!

The 2022 UK’s Best Workplaces™ for Women list was launched this morning by Great Place to Work® UK, recognising us among 263 ranked organisations. We’re officially a 2022 UK’s Best Workplaces™ for Women! We’re over the moon to reveal that we have

We’re Finalists At The UK Agency Awards 2022!

We’re thrilled to announce that we’ve been shortlisted for 6 spectacular awards at the UK Agency Awards 2022. UK Agency Awards 2022 Finalists! Following our incredible win at the UK Digital Growth Awards last month, we’re over the moon to announce

An Introduction To How To Optimise Your Content For Search Intent

With our upcoming Twitter Space – How To Create Content That Satisfies Search Intent – with SEO Manager Lewis Esson and Content Specialist Reji Yates just around the corner, there was no better time to share our blog on An Introduction To How To

We Won SEO Agency Of The Year!

What a night! We’re absolutely thrilled to have taken home gold at last night’s UK Digital Growth Awards for none other than SEO Agency Of The Year! Over the last 12 months we’ve been focusing on building the agency up from both a culture and

We’re #9 Best Companies To Work For in the UK!

It’s not everyday you get recognised as the 34th Best Small Company to work for in the UK so when you are, celebrations are due! Being a remote digital marketing agency isn’t easy and something we have continued to develop over the last 2 years since the

We’re Finalists At The European Ecommerce Awards 2022!

We’re super excited to be heading back to Barcelona in September to celebrate our nominations at the European Ecommerce Awards 2022! After a busy month of award entries, birthday celebrations and reminiscing about the time we moved into our then new office

SEO Strategy – Where The F**K Do I Even Start?

Have you ever been handed a client project or started a new role in-house and been asked to pull together the strategy for an organic campaign, and just thought ‘where the f**k do I even start?’. Then this blog is for you. As Head of SEO at a digital

Why Your Ecom Data Sucks? – Actionable Insights Outside Of The Box

This might sound obvious but its’ shocking the number of sites and projects which treat tracking as an afterthought. The age old phrase: “what gets measured gets done” applies very succinctly to analytics. Trying to retro fit Ecom tracking into a

Barcelona Bound: We’re Finalists At The European Search Awards 2022!

Barcelona here we come! We’re super excited to announce that we’re finalists for not one, two, three, four or even 5 awards but a total of 9 European Search Awards which includes one of our A-Team for the Rising Star award! Despite the many challenges

Absolute Digital Media Are Finalists At The GLOBAL Search Awards 2022

Digital marketing agency, Absolute Digital Media, are finalists at the Global Search Awards 2022! The A-Team have been shortlisted for not 1 or 2 awards but a total of 6 awards across 5 awesome categories. The team have continued to work hard

We Won Gold At The Northern Digital Awards!

In December last year, the Northern Digital Awards shortlist was announced and, despite the ceremony being pushed back by two months, we were thrilled to finally have had the opportunity to celebrate our amazing digital marketing agency nominations in-person

© Copyright 2008 - 2023 Absolute Digital Media Ltd Registered in England & Wales UK Company No: 06643590 VAT No: 974449769