Absolute Insights, The Latest Industry News & Company Blogs

We’re Finalists At The UK Search Awards!

We did it! We are thrilled to announce that we are finalists at the UK Search Awards for not one, but 16 awards! The UK Search Awards “has been celebrating the expertise, talent and achievements of the search industry for a decade and is regarded as the

We Won At The European Agency Awards 2021!

We are thrilled to have 4 awards at last nights European Agency Awards following our success at the UK Agency Awards earlier this year. The European Agency Awards “reward creative, design, digital, marketing, advertising, media and public relations agencies

ADHD in the Workplace: We Need to Talk About Masking

In any work setting, everyone wants to be treated as an equal. October 2021 is ADHD awareness month, so it’s only right that we shine some light on ADHD as a condition. Many adults have this form of neurodiversity, but what impact does it have in the

Best Agency Culture: Absolute Digital Media

Agency culture is huge right now. And when we say huge, we mean it. It’s got people from across the industry talking about the importance of creating the ‘perfect’ work environment. We at Absolute Digital Media have several incentives, perks, and

A Technical Solution To Content Duplication

Duplicate content generally refers to substantial blocks of text that are either the same or very similar, either across the internet or on the same domain. While you won’t end up with a penalty as a result of your content duplication, you will find that it

We’re Finalists At The European Agency Awards!

Following our triple win at the UK Agency Awards last week, we are thrilled to announce that we are finalists at the European Agency Awards. We have been nominated for 9 categories in total, which are: Best SEO Campaign with Fast Loan UK Best PPC Campaign

We Won At The UK Agency Awards!

The A-Team strikes again! Last night, team members including Founder and CEO Ben, Digital PR Team Lead Leila, Social Media Manager Jasmine, Head of SEO Sophie, SEO Manager Lewis, Outreach Manager James, Head of Content Alex and UX Designer Tom all attended

Celebrating Our Great Place To Work Certification!

We are thrilled to announce that Absolute Digital Media is officially a Great Place To Work! We scored an impressive 96% out of 100 on our team survey, 2% more compared to the 94% benchmark based on businesses of a similar size. Founder and CEO, Ben Austin,

#AbsoluteTwitterSpace: Managing Your Remote Teams with Kirsty Hulse

Another one bites the dust! We had a fantastic evening speaking to Founder of Roar! Training Kirsty Hulse alongside our own Head of SEO Sophie Brannon and Finance Director Daisy Taylor. This time, we took the opportunity to discuss how to be an effective

We’ve Been Shortlisted For 9 Awards At The UK Agency Awards!

If we weren’t already excited enough to see England in the finals this weekend, we certainly are now! We are *quite literally* thrilled to have been nominated for a total of 9 awards at this year’s UK Agency Awards – and we can’t quite believe it! Our

5 Actionable SEO Content Tips For Beginners

Businesses of all sizes have been there – searching on Google to find out where their products or services rank, and possibly feeling a little disheartened about what they find. The truth is, we all have to start somewhere, and learning to crawl before you

Ideation & Creativity: The Superpowers of Digital PR

As digital PRs, we have a fantastic job, focused on both the technical and the creative. We’re true hybrids in the digital space. This is because we’re tasked with achieving our client’s SEO and revenue goals while also presenting the messages of

5 Fun Ways To Drive Email Marketing Sign Ups

Having a solid email marketing strategy is becoming more and more apparent for brands particularly as we leave lockdown and begin to go about our normal days. With this in mind, how well are your email marketing campaigns performing? Have you seen a slowdown

Brand Voice: Am I Speaking Loud Enough?

As an SEO content manager at Absolute Digital Media, understanding my clients in depth is essential when capturing authentic brand voice. Capturing brand voice is how you express written messaging in an emotive way. From advertising, slogans and taglines to

We’re Winners at the 2021 #UKDGAwards!

We are thrilled to announce that we won not one, but two awards at last night’s prestigious UK Digital Growth Awards! The UK Digital Growth Awards (#UKDGAwards) are highly recognisable within the industry, “rewarding and celebrating website design,

Colour Psychology In CTA Design

This article is not about finding the winner of a colour popularity contest in a call to action design. You also won’t learn the best colour for landing pages in order to increase your conversion rates. What you will learn however, is that there is no

5 Ways To Boost Your Fashion SEO Strategy

Whether you’re an in-house marketer with no SEO knowledge or someone with years of experience in the industry, it’s vital to know the brand and its product offering like the back of your hand if you want your fashion SEO strategy to be successful. As an

New Client Win! We’re Ready To Spark Up The SERPs With Let’s Party Fireworks

Going off with a bang, let’s welcome our newest client win Let’s Party Fireworks! An Essex based fireworks company, Let’s Party Fireworks bring the joy of fireworks to clients across the county 365 days a year and they’ve teamed up with Absolute

We’re Finalists At The UK Digital Growth Awards!

What a start to the week! We’re thrilled to announce that we have been nominated for not one, but four awards at this years UK Digital Growth Awards! Our nominations include: SEO Campaign of the Year (B2C) Integrated Search Campaign of the Year SEO Agency

Social Media Practices Guaranteed To Help You Stand Out

It can be a difficult thing to GRAB SOMEONE’S ATTENTION on social media and to gain the trust of your audience. Luckily, the world of social media is undergoing a constant evolution meaning there is always room for learning without falling behind. This is

Our Top 5 Favourite Scripts Every Google Ads Account Should Have

No matter how smart and automated the new Google Ads campaigns are while using machine learning, we still need to take advantage of the scripts if we want to further improve our day-to-day tasks and overall account performance. There are scripts that will

We’re Winners At The Company Culture Awards!

What a week we had last week! Lots of exciting things are happening behind the scenes for us. We hosted our very first Twitter Spaces (albeit ran a little shorter than we had hoped – thanks, Twitter), 4 members of the team were announced as confirmed

We’re Up At The 2021 Global Agency Awards!

Following our huge success being nominated at the 2021 European Search Awards, Company Culture Awards and The Drum Search Awards, we are so excited to reveal that we are also finalists at this year’s Global Agency Awards for not one, but two categories.

Seven Deadly Sins Of Google Shopping

Whether you are completely new to the world of Google Shopping, or have been using it for a while but are not maximising its features to the full potential, we are here to help. As a leading marketing agency, we’re pretty familiar with Google Shopping and

10 Ways To Improve Your Online Reputation Management

Gone are the days when PR and reputation management were reserved for celebrities and big brands, the internet and power of the online voice has changed this sphere for the long run. Managing your digital image is now a job for brands of all shapes and sizes

We’ve Been Nominated For 11 Industry Awards!

Last week was a hugely exciting week for us at Absolute Digital Media. We received the news that we had been nominated for not 1 or 2, but 11 awards across the 2021 European Search Awards and Company Culture Awards! During what has been a difficult 12 months

How To Build A Keyword Mapping File To Inform Your Content Marketing Strategy

A keyword mapping file in its simplest form is a framework on which keywords are allocated to the most appropriate URLs. With this framework, you are able to appropriately make specific On Page SEO recommendations, helping to ensure that your pages are more

Quality Vs Quantity: How To Gain Relevant Digital PR Links

The digital PR game is hot and fast right now, with brands chasing press coverage and valuable follow links to help boost their SEO and brand awareness. As PRs, it’s our job to find our clients the best possible sites to link their brand to with relevant

Digital Marketing

Why Brands That Failed To Innovate During Covid-19 Are Now Failing

Covid-19 has been tough for all business. Regardless of the sector, each and every business in the world has been impacted in one way or another. Some may say that it’s the reality of a tragedy, whilst others have chosen to invest to increase their online

Common SEO Mistakes eCommerce Managers Make

Running and maintaining a successful eCommerce store is not as simple as it might first seem, and there a few simple, common mistakes many eCommerce managers make which will actually negatively impact your SEO ranking. So, take some time to see where you

Digital Marketing

The Beginners Guide To Online Marketing

Online marketing is the necessary tool to cut through the noise of digital and make your business stand out in the modern age. Online marketing is the way forward for business advertising and a crucial element of brand development. The purpose of this guide

Absolute Digital Media Lands a Spot in Clutch’s List of Top SEO Companies in the UK

Digital marketing is increasingly becoming a necessity in the B2B space. More and more businesses are starting to dabble into the realm of digital marketing with some putting their brand focus at the forefront of their priorities. Why? The reason is quite

Core Web Vitals: A Guide For SEOs And Businesses

Google is working on a big change to Core Web Vitals, which may change your ranking position significantly. Get ahead of the change and read all about Google’s planned update, proposed to be launched mid-2021. 30-Second Summary Core Web Vitals

How Does Google Ads Work?

30-Second Summary 2.3 million searches are performed on Google every second, and most search pages include Google Ads. The search network refers to any pay-per-click advertising wherein, companies bid on keywords relevant to their business to display their

We’ve Been Nominated For Not One, But Two Awards At The UK Search Awards!

This week has been a huge week for the agency. In addition to welcoming a total of six new hires onboard, we’ve pitched to several bucket list clients and have now been nominated for not one, but two awards at the prestigious UK Search Awards. Our

Why You Need To Invest In Your Christmas Marketing Now

If you listen closely, you can almost hear the sleigh bells ringing. And that means one thing! The Christmas countdown has begun. With John Lewis announcing the opening of their online Christmas store, now is the perfect time to strategise your marketing plan

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