Seen. Everywhere.

Link building for financial services brands

Specialist financial services link building for FCA-authorised brands. We earn authority links through genuine editorial relevance and real industry relationships, not networks or schemes, so every placement holds up to scrutiny and lasts. It’s why financial services and fintech clients trust us to improve their rankings in one of the most demanding sectors for building links.

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See how your finance and fintech link building profile compares with who you are up against, and where the gaps are. Send us a few details, and our team will put together a free, no-obligation audit.

    Award-winning, independently judged See all our awards
    European Agency Awards 2026 logo European Search Awards UK Digital Excellence Awards UK Paid Media Awards European Agency Awards UK Agency Awards UK Digital Excellence Awards UK Search Awards European Search Awards UK Digital Excellence Awards European Agency Awards UK Digital Excellence Awards European Agency Awards European Agency Awards 2026 logo European Search Awards UK Digital Excellence Awards UK Paid Media Awards European Agency Awards UK Agency Awards UK Digital Excellence Awards UK Search Awards European Search Awards UK Digital Excellence Awards European Agency Awards UK Digital Excellence Awards European Agency Awards
    Trusted by
    Originals CBD logoMegaPleasure logoQuidMarket logoCompare the market logoLadbrokes Signs LogoPostMyMeds logoMotorcycleInsurance.org.uk logoCashfloat logoFastloan logoStelrad logoLuxury Toy X logoPure Pleasure logoZealcbd Logo 300x75 logoJackpot247 logoLoan Bird logoEdens Gate LogoSupercasino logoCreative Carpers logoVera Clinic logoOriginals CBD logoMegaPleasure logoQuidMarket logoCompare the market logoLadbrokes Signs LogoPostMyMeds logoMotorcycleInsurance.org.uk logoCashfloat logoFastloan logoStelrad logoLuxury Toy X logoPure Pleasure logoZealcbd Logo 300x75 logoJackpot247 logoLoan Bird logoEdens Gate LogoSupercasino logoCreative Carpers logoVera Clinic logo
    The full mix

    Pair finance link building with the rest of your strategy

    Link building for financial services brands rarely works in isolation. Each discipline here is evaluated through the same lens, so search, paid, and content reinforce one another rather than compete for the same regulatory headroom. When link building aligns with the rest of your marketing, authority builds faster and lasts longer.

    SEO for Financial Services

    We win non-branded organic search for FCA-authorised financial services and fintech brands, inside the financial promotions rules the FCA sets.
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    AI Visibility for Financial Services

    We get FCA-authorised financial services and fintech brands cited and recommended inside AI answers, ChatGPT, Google AI Overviews, Gemini and Perplexity.
    Learn more

    PPC for Financial Services

    We run paid search, shopping and paid social for FCA-authorised financial services and fintech brands, inside the certification and policy gates the platforms apply.
    Learn more

    Social Media for Financial Services

    We grow FCA-authorised financial services and fintech brands on social, through organic and paid, inside the platform policies and financial promotions rules the sector faces.
    Learn more

    Content for Financial Services

    We plan, write and optimise content for FCA-authorised financial services and fintech brands, inside the financial promotions rules that govern the sector.
    Learn more

    Digital PR for Financial Services

    We earn FCA-authorised financial services and fintech brands the coverage and authority that paid channels cannot buy, cleared for compliance first.
    Learn more

    Link Building for Financial Services

    We earn authority links for FCA-authorised financial services and fintech brands: editorially given, penalty-safe, and built to lift rankings.
    Learn more
    Ratings & reviews

    Independently reviewed and rated

    Verified, independent reviews from the businesses we work with.

    The project

    AdWord Restructuring and Management for Charity

    $10,000 to $49,999 · $10,000 to $49,999 · Oct. 2017 - Ongoing

    Project summary

    Absolute Digital Media originally restructured and now manages a non-profit's Google AdWords account. The team aligned the account with the organisation's goals and services while improving the quality score.

    5
    Quality5.0
    Schedule5.0
    Cost4.0
    Willing to Refer5.0
    The review

    “Their thoroughness, expertise, and proactive approach makes them a pleasure to work with.”

    Nov 10, 2017

    Feedback summary

    The site improved exponentially by the end of the first month. Absolute Digital Media is proactive and approachable. Their quick response time eliminates the need for SLAs. The team researches into the markets they work in and to achieve great results.

    The reviewer

    Alexandra West

    Digital Marketing Manager, NCT

    • London, England
    • 201-500 Employees
    • Online Review
    • Verified
    Read on Clutch
    The project

    PR & Digital Mktg for iGaming Company

    1On site optimizationTechnical SEO · Confidential · Jan. 2026 - Ongoing

    Project summary

    Absolute Digital Media provides SEO and PR services for an iGaming firm. They build backlinks and consult on brand protection, affiliate network strategy, and technical SEO for a website rebuild.

    5
    Quality5.0
    Schedule4.0
    Cost4.0
    Willing to Refer5.0
    The review

    “Overall, the experience is good.”

    Apr 28, 2026

    Feedback summary

    Absolute Digital Media has helped the client see success with the number of backlinks they built. The team listens intently and provides proper advice. They also communicate effectively with the client's web development team to manage technical SEO. Overall, the client is pleased.

    The reviewer

    Kevin Jonas

    SEO Lead, Gambling

    • 1,001-5,000 Employees
    • Online Review
    • Verified
    Read on Clutch
    The project

    UX/UI Desing, SEO & PPC for Radiatiors Manufacturer

    1Google AdwordsContent developmentLink earning & development · Confidential · Jan. 2021 - Ongoing

    Project summary

    Absolute Digital Media provides digital marketing services for a radiator manufacturer. The team aims to increase the client's website performance through SEO, PPC, technical development, and UX/UI design.

    5
    Quality5.0
    Schedule4.5
    Cost5.0
    Willing to Refer5.0
    The review

    “They continue to provide a high level of service which shows in the site's performance year on year.”

    Jan 22, 2024

    Feedback summary

    Thanks to Absolute Digital Media, the client's website has improved its performance and profitability yearly. The team provides high-level service, communicates through virtual meetings, and is easy to work with. Overall, their dedication to achieving desired results is impressive.

    The reviewer

    Sarah Baker

    Marketing Communications Manager, Stelrad Radiators

    • Mexborough, England
    • 201-500 Employees
    • Online Review
    • Verified
    Read on Clutch
    The project

    PPC for Software Company

    Google Adwords · $10,000 to $49,999 · Jan. 2020 - Ongoing

    Project summary

    Absolute Digital Media has provided PPC services for a software company. They have managed the client's Google Ads campaigns.

    4.5
    Quality4.0
    Schedule5.0
    Cost5.0
    Willing to Refer4.0
    The review

    “They were a good fit for our company culture.”

    Oct 26, 2023

    Feedback summary

    Absolute Digital Media's work results in a positive ROI, meeting expectations. Their exceptional project management is in harmony with their professional management style. They maintain effective communication, responsiveness, and professionalism throughout the project.

    The reviewer

    Anonymous

    Manager, iVent

    • Harrogate, England
    • 11-50 Employees
    • Online Review
    • Verified
    Read on Clutch
    The project

    SMM for Fishing Prize Giveaway Company

    Facebook AdvertisingInstagram Advertising · Confidential

    Project summary

    Absolute Digital Media provided social media marketing for a fishing prize giveaway company. They worked on increasing the client's reach and sales on Facebook and Instagram.

    5
    Quality5.0
    Schedule5.0
    Cost5.0
    Willing to Refer5.0
    The review

    “They have gone above and beyond.”

    Oct 19, 2023

    Feedback summary

    Thanks to Absolute Digital Media's work, the site experienced a significant increase in traffic and sales. The team consistently delivered work on time and maintained a high standard of quality. Their exceptional customer service and care were particularly noteworthy.

    The reviewer

    Kayleigh Crowther

    General Manager, creative carpers

    • Milton Keynes, England
    • 1-10 Employees
    • Online Review
    Read on Clutch
    The project

    SEO Services for Marketing Agency

    2Content developmentLocal searchOn site optimization · Confidential · Feb. 2026 - Ongoing

    Project summary

    Absolute Digital Media provides SEO services for a marketing agency. The team has also worked on website optimization, keyword research, and WordPress CMS and page-building support.

    5
    Quality5.0
    Schedule5.0
    Cost5.0
    Willing to Refer5.0
    The review

    “I’m very impressed with their work.”

    Jul 24, 2026

    Feedback summary

    Absolute Digital Media has delivered content pages and sorted out technical areas. The team has resolved technical issues regarding strategy alignment, getting the right content balance, internal linking structure, and site schema. Their tailored approach has been crucial to the project's success.

    The reviewer

    Stephen McAllister

    Director, McAllister Digital Ltd

    • London, England
    • 1-10 Employees
    • Online Review
    • Verified
    Read on Clutch
    The project

    Digital Marketing & SEO for Motorcycle Insurance Firm

    1Content developmentLink earning & developmentOn site optimization · Confidential · Jan. 2022 - Nov. 2023

    Project summary

    A motorcycle insurance firm engaged with Absolute Digital Media for their digital marketing and SEO services. The team was tasked with growing the client's digital presence and search engine visibility.

    5
    Quality5.0
    Schedule4.5
    Cost4.5
    Willing to Refer5.0
    The review

    “I'm so glad I made the decision to work with the Absolute Digital Media team.”

    Jun 12, 2023

    The reviewer

    Matthew Stokes

    Specialist Insurance Manager, Motorcycle Insurance Firm

    • 1-10 Employees
    • Online Review
    Read on Clutch
    The project

    CRO, Web UX/UI Design & Development for Online Retailer

    2UX Strategy · Less than $10,000 · Mar. 2026 - Ongoing

    Project summary

    Absolute Digital Media has helped an online retailer relaunch their website. The team provides content planning, site structure support, conversion rate optimization (CRO), wireframes, and detailed reports.

    5
    Quality5.0
    Schedule5.0
    Cost5.0
    Willing to Refer5.0
    The review

    “They provide a personal touch and bespoke level of solution as opposed to a generic process to run through.”

    Jun 18, 2026

    Feedback summary

    Absolute Digital Media has ensured that the client's site relaunch goes smoothly. The team has helped the client achieve a 100% uplift in initial traffic from SEO activity, new keywords ramping up, and more exposure within digital and SEO. The client has also seen a 40% increase in conversion rate.

    The reviewer

    James Matthews

    Business Manager, Bossy Cat

    • London, England
    • 1-10 Employees
    • Online Review
    • Verified
    Read on Clutch
    The project

    SEO & PR Services for Men's Grooming Products Company

    Google AdwordsWordPress SEO · Confidential

    Project summary

    Absolute Digital Media provided SEO and PR services for a men's grooming products company. The team developed and implemented a managed growth strategy, focusing on SEO, link-building, and digital PR.

    5
    Quality5.0
    Schedule5.0
    Cost5.0
    Willing to Refer5.0
    The review

    “They combine deep technical expertise with genuinely proactive, human support.”

    Jun 18, 2026

    Feedback summary

    Absolute Digital Media's work helped the client achieve improvements in SEO and e-commerce metrics. The team increased organic traffic, keyword visibility, e-commerce revenue, and conversion-driven metrics. Absolute Digital Media's organized, transparent, and proactive approach was commendable.

    The reviewer

    Anonymous

    Owner, Hollo Supply

    • 1-10 Employees
    • Online Review
    • Verified
    Read on Clutch
    The project

    SEO & Content Marketing Services for Online Casino

    Blog Writing ServicesOn site optimizationTechnical SEO · Confidential · May 2025 - June 2026

    Project summary

    Absolute Digital Media provided SEO services for an online casino. The team worked on technical SEO, content, link building, and reporting to improve the client's organic search performance.

    5
    Quality5.0
    Schedule5.0
    Cost5.0
    Willing to Refer5.0
    The review

    “Their team does not just provide recommendations; they explain the reasoning behind them.”

    Jun 14, 2026

    Feedback summary

    Thanks to Absolute Digital Media's efforts, the client saw improvements in keyword rankings, organic traffic, and SEO visibility. The team was organized, communicative, and responsive to needs. They were also proactive, helping the client understand SEO by providing clear recommendations.

    The reviewer

    Miguel Aguilar

    SEO Specialist, Online Casino

    • 11-50 Employees
    • Online Review
    • Verified
    Read on Clutch
    The project

    SEO, PPC & Email Mktg Services for IT Company

    4Google AdwordsContent developmentLink earning & development · Confidential · Sep. 2024 - Ongoing

    Project summary

    Absolute Digital Media provides SEO, PPC, and email marketing services for an IT company. They conduct audits, create targeted content, manage Google Ads campaigns, and develop email marketing strategies.

    5
    Quality5.0
    Schedule5.0
    Cost5.0
    Willing to Refer5.0
    The review

    “What impressed us most was the genuine strategic thinking they brought to the table.”

    May 11, 2026

    Feedback summary

    Absolute Digital Media has significantly increased organic traffic and improved cost-per-acquisition and conversion rates. Their project management is strong, meeting deliverables on time and providing clear reports. The team is responsive, proactive, and offers genuine strategic thinking.

    The reviewer

    Anonymous

    Director, IT Company

    • London, England
    • 1-10 Employees
    • Online Review
    • Verified
    Read on Clutch
    The project

    SEO Services for E-Commerce Company

    Confidential · Confidential · Jan. 2024 - Ongoing

    Project summary

    Absolute Digital Media provides SEO services for an e-commerce company. The team has conducted technical audits, keyword research, on-page optimization, and link building.

    5
    Quality5.0
    Schedule5.0
    Cost5.0
    Willing to Refer5.0
    The review

    “They're amazing at working in a regulated industry.”

    Apr 23, 2026

    Feedback summary

    Thanks to Absolute Digital Media's efforts, the client has seen a significant increase in organic sessions, new users, returning users, organic revenue, keyword rankings, clicks, and impressions. The team delivers work on time and is responsive, accommodating the client's ideas and requests.

    The reviewer

    Anonymous

    Finance Manager, E-Commerce Company

    • Hadleigh, England
    • 1-10 Employees
    • Online Review
    • Verified
    Read on Clutch
    Read all our Clutch reviews
    Why a specialist

    Finance link building needs specialist expertise

    Finance link building isn’t something a generalist agency can do well. Regulated brands face more scrutiny than most sectors, and a single low-quality placement can trigger a manual action or damage a firm’s standing with the FCA. We earn every link through genuine relevance and real editorial relationships, never through PBNs, link farms, or schemes that leave a footprint. It’s part of our wider regulated-industry link building offering, designed for financial services and fintech clients operating in some of the most demanding online markets.

    2008In regulated search since
    175+Industry awards
    97%Client retention
    28 moAverage client tenure
    How we work
    Adm insights
    The finance link building service challenge

    The constraints that shape financial services in link building

    Built inside the rules

    Links are earned within the financial promotion rules and platform guidelines, never around them.

    Pre-launch compliance Passed
    FCA
    ASA
    COBS & CONC
    Consumer Duty
    Financial promotion rules

    Penalty risk is real

    A bad link can cost hard-won rankings, so every link is vetted for quality and relevance before it is pursued.

    18Years in regulated search

    Editorial merit only

    Coverage is won on genuine newsworthiness and relevance, not bought placements that leave a footprint.

    100%
    Compliance pass-rate

    Relevance over volume

    A handful of authoritative, on-topic financial and mainstream links move rankings further than a pile of low-quality ones.

    Schema
    Entities
    Clean structure

    Clean by design

    No PBNs, no link farms, no schemes, only links that would stand up to a manual review.

    Is the promotion FCA-approved?
    Signed off already.
    And the risk warnings?
    On every template.

    Top-three visibility on the terms the FCA watches closest

    Cashfloat is a direct lender competing on short-term credit terms, and every page must be clear, fair, and not misleading. The rankings only count if those standards hold.

    Proof, not promises

    Case studies in financial services authority

    Financial services and fintech brands can’t afford a link building campaign that backfires. Every placement below was earned on editorial merit, vetted against FCA guidance, and built to hold up over time, not just at launch. Here’s what that looks like in practice.

    View all case studies
    Loan Bird online loan comparison
    Digital PR Case Studies

    From 110 to 458 referring domains for Loan Bird

    Read More
    mCashAdvance Digital PR
    Digital PR Case Studies

    Rank one in the US for merchant cash advance for mCashAdvance

    Read More
    Fast Loan UK customers and support team
    Digital PR Case Studies

    Cited in 2,160 AI answers for Fast Loan UK

    Read More
    Compliance-first

    Finance link building that operates within the rules

    Our finance link building service is delivered by a regulated-industries specialist, which means quality, relevance, and cleanliness come before volume, every time. That grows authority without ever putting the domain at risk. If that is the standard you need, talk to our team.

    Our regulated approach
    Adm insights
    Questions

    Finance link building services, answered

    What is a finance link building service?

    Financial services link building services are the practice of earning authoritative, editorially given links to FCA-authorised financial and fintech brands cleanly, so rankings rise, and the profile survives scrutiny in a highly competitive, penalty-sensitive market.

    Is finance link building safe for financial service sites?

    It is when done cleanly. We earn links on genuine editorial merit and relevance, never through networks or schemes, so they build authority without risking a penalty.

    Do you use PBNs or paid links for finance link building service brands?

    No. We do not use private blog networks, link farms, or link schemes. Every link is earned and would withstand a manual review.

    How is this different from digital PR?

    They overlap: digital PR earns coverage and links through newsworthy campaigns, while link building is the broader discipline of growing authority. We run both, often together. See Digital PR for Financial Services.

    Does finance link building work alongside SEO?

    Yes. Links amplify organic growth, so finance link building pairs directly with our SEO for Financial Services and the wider programme.

    What results can I expect from finance link building?

    Most clients see measurable gains in rankings and visibility within a considerable amount of time. Because every link is earned on merit, the gains hold, even through algorithm updates.

    How long does finance link building take to show results?

    Most campaigns show measurable movement within three to six months. Link building compounds, so results build steadily rather than spiking and fading.

    Insights

    Finance link building service insights

    ContentDigital MarketingSEO

    Your Attribution Model Cannot See Where the Decision Gets Made

    Overview A prospect finds you in a Reddit thread six months before they ever type your brand name into Google. They ask ChatGPT whether you are legitimate. They watch two minutes of…

    Jul 23, 2026 Read More
    AI VisibilityDigital MarketingSEO

    Google Has Declared War on Bought AI Citations

    On 15 May 2026, Google quietly updated its spam policy documentation. One line changed. The definition of spam now explicitly includes “attempting…

    Jun 16, 2026 Read More
    SEO

    The Top 50 Finance and Fintech SEO Agencies Worldwide

    The definitive guide for FCA-regulated firms, fintech platforms, lenders, wealth managers and crypto brands choosing an SEO partner that understands compliance, not…

    Jun 8, 2026 Read More
    SEO

    How Search Behaviour Differs in the UAE Compared to the UK, US, & Europe

    UAE search behaviour differs from the UK, US, and Europe because it is more mobile-first, more multilingual, and more commercially decisive. Users…

    Feb 20, 2026 Read More
    All insights
    Get started

    Talk to a finance link building services specialist

    If you run an FCA-authorised financial services or fintech brand and want authority links earned the clean way, tell us where you are. We will set out where the biggest, safest authority gains are and how we would get you there.