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PPC Audit

A PPC audit from Absolute Digital Media is an independent review of your paid search account, written by specialists who are not trying to defend the current setup. We check account structure, conversion tracking, wasted spend, Quality Score, bidding and landing pages, then turn what we find into a prioritised action list. You can hand that list to your in-house team, your current agency or us. The findings are written plainly, ranked by impact, and checked against your sector’s advertising code.

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Get Your Free PPC Audit

Find out where your ad spend is leaking, whether your tracking can be trusted and which fixes would make the biggest difference first. Send us a few details and our team will put together a free, no obligation PPC audit.

    Award-winning, independently judged See all our awards
    European Ecommerce Awards 2026 winner European Agency Awards 2026 winner European Search Awards 2026 winner UK Digital Excellence Awards 2026 winner UK Paid Media Awards 2026 winner European Agency Awards 2025 winner UK Agency Awards 2025 winner UK Digital Excellence Awards 2025 winner UK Search Awards 2024 winner European Search Awards 2024 winner UK Digital Excellence Awards 2024 winner European Agency Awards 2023 winner UK Digital Excellence Awards 2022 winner European Agency Awards 2022 winner

    What is a PPC audit?

    A PPC audit is a structured review of a paid advertising account that finds wasted spend, broken tracking and structural problems, then ranks the fixes by impact. It is the diagnostic step within PPC management. Absolute Digital Media runs independent audits for regulated and competitive brands, covering structure, tracking, search terms, Quality Score and landing pages, with a written action list.

    Why a specialist

    What our PPC audit services check

    A PPC audit is a one-off product with a fixed output: a written diagnosis and a ranked action list. That is different from PPC consultancy, where a senior specialist advises your team on an ongoing basis. Our PPC audit services start with tracking, because every other finding depends on whether the conversion data is right. We then review account structure, search terms and negative keywords, match types, bid strategies, Quality Score, ad copy and the landing pages each campaign sends traffic to. Most audits look at Google first, so the findings map directly onto Google Ads management if you want us to carry them out. In regulated sectors such as gambling, finance and healthcare, we also flag policy and advertising code risks before they turn into disapprovals.

    2008In regulated search since
    175+Industry awards
    97%Client retention
    28 moAverage client tenure
    Adm insights
    In their words

    What our PPC clients say

    Compliance-first

    A PPC audit written for the people who will act on it

    An audit is not a sales document. We write the findings so a marketing director can follow them and a PPC manager can act on them, with the evidence shown and no jargon left unexplained. We use Google Analytics, Semrush and the platform data itself, and walk you through the results on a call so nothing is lost in a PDF. If you would rather we carried out the fixes, you can see how we work on our process page. To book an audit, talk to our team.

    Adm insights
    Questions

    PPC audit services FAQs

    What does a PPC audit include?

    A PPC audit reviews conversion tracking, account structure, search terms and negative keywords, match types, bid strategies, Quality Score, ad copy and landing pages. Absolute Digital Media also checks ads and pages against platform policy and your sector’s advertising code. The output is a written report with every finding ranked by impact and a clear fix attached to each one.

    Is the PPC audit really free?

    Yes. The free PPC audit reviews your account and gives you a prioritised list of what to fix, with no obligation to hire us afterwards. We need read access to your ad account and, ideally, Google Analytics so we can check that conversions are being counted correctly. You keep the findings whether or not we work together.

    Can my in-house team or current agency use the audit?

    Yes. The audit is written so any competent team can act on it. Each finding explains the evidence, the fix and where it sits in the order of work. Many businesses use an independent audit to check their current agency’s work or to brief an in-house team, and that is a perfectly good outcome.

    What is the difference between a PPC audit and PPC consultancy?

    A PPC audit is a one-off review with a fixed output: a diagnosis of the account and a ranked action list. PPC consultancy is ongoing advice from a senior specialist who works with your team over time. Many businesses start with an audit and then decide whether they need consultancy, full management or neither.

    Which platforms does a PPC audit cover?

    Most audits start with Google Ads, because that is where most paid search budget sits. We can also review Microsoft Advertising and paid social accounts where they form part of the same programme. Looking at platforms together shows where budget overlaps, where tracking differs between them and which platform is pulling its weight.

    How often should a PPC account be audited?

    A full audit makes sense when you take on a new agency or team, after a drop in performance, before a big increase in budget, or at least once a year. Between audits, regular search term reviews and tracking checks catch most problems early. In regulated sectors, policy changes are another good reason to check.

    Independently judged

    A multi-award-winning PPC agency

    European Agency AwardsIntegrated Agency of the Year - SilverEuropean Agency Awards 2026European Search AwardsBest Use of Search B2C (PPC) Small (The Swallow Co.)European Search Awards 2026UK Digital Excellence AwardsStandout B2C Ecommerce Website of the Year (Stelrad)UK Digital Excellence Awards 2026UK Paid Media AwardsBest Integrated Paid Media CampaignUK Paid Media Awards 2026UK Agency AwardsBest New Business CampaignUK Agency Awards 2025UK Search AwardsBest Use Of Search (Retail/Ecommerce) - SEOUK Search Awards 2024European Agency AwardsIntegrated Agency of the Year - SilverEuropean Agency Awards 2026European Search AwardsBest Use of Search B2C (PPC) Small (The Swallow Co.)European Search Awards 2026UK Digital Excellence AwardsStandout B2C Ecommerce Website of the Year (Stelrad)UK Digital Excellence Awards 2026UK Paid Media AwardsBest Integrated Paid Media CampaignUK Paid Media Awards 2026UK Agency AwardsBest New Business CampaignUK Agency Awards 2025UK Search AwardsBest Use Of Search (Retail/Ecommerce) - SEOUK Search Awards 2024
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    Get your free PPC audit

    If you are not sure your paid search budget is working as hard as it should, ask for a free PPC audit. We will review your structure, tracking, search terms and landing pages, then send you a ranked action list you can use with any team. There is no obligation, and you can request yours here.