30-Second Summary:
Setting up Google Ads adult content comes with its own challenges. Advertising in this industry requires a careful approach to ensure compliance with Google’s strict policies whilst still achieving effective results. In this blog, we’ll walk you through the key steps to setting up Google Ads for an adult brand, helping you navigate the unique challenges and maximise your campaign’s success.
Before launching any ads, it’s important to understand Google’s policies regarding adult content. Google has strict rules that control what is and isn’t allowed in ads for adult-oriented businesses. This includes restrictions on explicit language, nudity and otherwise suggestive content.
Google categorises adult content into 3 levels:
Each category has different levels of advertising restrictions. For example, non-family safe content is not permitted in any Google Ads, whilst family-safe content with restrictions can be advertised but with limited reach. Ensuring that your ads comply with these guidelines is key to avoid disapproved ads or account suspension.
Keyword Research for Adult Brands
Keyword research is a key part of any Google Ads campaign, particularly for adult brands. Selecting the right keywords can mean the difference between a successful campaign and one that never gets published. However, identifying compliant and effective keywords can be tricky.
Begin by focusing on terms that are directly related to your product or service but avoid overly explicit or suggestive language. Tools such as Google’s Keyword Planner can help you identify relevant keywords that have good search volume without breaking Google’s content policies.
It’s also important to consider long-tail keywords which are less likely to be flagged and can help you reach targeted users. Additionally, negative keywords should be used to prevent your ads from appearing in irrelevant or non-compliant searches.
Creating Compliant Adult Content Google Ads
Writing adult content for Google Ads requires a strategic balance. You need to remain engaging and persuasive whilst acknowledging Google’s content guidelines. Explicit language or imagery is a no-go, so focus on the benefits of your product or service in a more general way.
For example, instead of using terms that might be considered explicit, highlight the quality, safety or uniqueness of your offering. Phrases such as “high-quality products” or “discreet services” can effectively communicate the value of your brand, minimising the risk of non-compliance.
Targeting the Right Audience
Targeting the right audience is critical for the success of your Google Ads campaign. For adult brands, this means using Google’s demographic and geographic targeting tools to reach users who are most likely to be interested in your products or services.
Demographic targeting allows you to refine your audience based on factors such as age, gender and parental status. Geographic targeting allows you to focus on specific locations, which can be useful if your products or services are only available in certain areas.
Audience segmentation is another useful tool. By creating custom audiences based on user behaviour or interests, you can ensure that your ads are shown to people who are more likely to convert. However, it’s important to respect user privacy and avoid overly invasive targeting practices.
Setting Up Conversion Tracking
Conversion tracking is KEY for measuring the effectiveness of your Google Ads campaigns. For adult brands, tracking conversions such as sales, sign-ups or downloads will help you understand what’s working and where improvements are needed.
Google Ads makes it easy to set up conversion tracking. Simply add a conversion tracking tag to your website’s code or use Google Tag Manager to monitor which ads are driving valuable actions and adjust your strategy accordingly.
By analysing conversion data, you can optimise your campaigns for better performance, ensuring that your advertising budget is spent effectively.
Monitoring & Optimising Your Adult Campaign
Once your Google Ads campaign is live, it’s important to regularly monitor and optimise it. Regularly review your campaign’s performance metrics such as click-through rates, conversion rates and CPC to identify areas for improvement.
If your ads receive policy warnings or are disapproved, review the issues and make necessary adjustments. This could involve updating your ad copy, changing keywords or refining your targeting.
Additionally, consider experimenting with different ad variations, landing pages and bidding strategies to see what resonates best with your target audience.
Set Up Your Google Ads Adult Sites Today
Setting up Google Ads for an adult brand requires careful planning, adherence to policies and ongoing optimisation. By following the steps outlined in this guide, you can create compliant and effective campaigns that drive sales and enquiries.
For more on our blog read about the best dropshipping platforms for ecommerce and how to optimise product descriptions for an adult website.
