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Backlink Audit

A backlink audit shows which links are building your authority, which are putting it at risk, and which you have lost without noticing. Absolute Digital Media reviews your full link profile using Ahrefs, Semrush and Google Search Console data, separates toxic links from valuable ones by hand, prepares a disavow file only where it is needed, and finds lost links worth reclaiming. You finish with a clear plan to rebuild authority, prioritised by impact and risk, and written for regulated and competitive markets.

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Get Your Free Backlink Audit

See which links are helping your rankings, which could be holding them back, and which lost links are worth winning back. Send us a few details and our team will put together a free, no obligation audit.

    Award-winning, independently judged See all our awards
    European Ecommerce Awards 2026 winner European Agency Awards 2026 winner European Search Awards 2026 winner UK Digital Excellence Awards 2026 winner UK Paid Media Awards 2026 winner European Agency Awards 2025 winner UK Agency Awards 2025 winner UK Digital Excellence Awards 2025 winner UK Search Awards 2024 winner European Search Awards 2024 winner UK Digital Excellence Awards 2024 winner European Agency Awards 2023 winner UK Digital Excellence Awards 2022 winner European Agency Awards 2022 winner

    What is a backlink audit?

    A backlink audit is a review of every link pointing to a website, to judge which links help rankings, which carry risk and which have been lost. It is the diagnostic step in Link Building. Absolute Digital Media audits link profiles by hand, using Ahrefs, Semrush and Google Search Console data, and turns the findings into a disavow file, a reclamation list and an action plan.

    Why a specialist

    Backlink audit services that judge links by hand

    Automated toxicity scores flag plenty of harmless links and miss some risky ones, so we never disavow on a tool’s word alone. Our backlink audit services check each suspect domain by hand: who runs it, what else it links to, whether the anchor text looks natural and whether it fits your sector. Gambling, finance and adult brands attract more spam and negative SEO than most, so this matters more for them. Where links are harmful, we build a disavow file. Where the profile is thin, the audit becomes the brief for our link building services. Where redirects, broken pages or canonical issues are wasting link equity, we pass the fixes to our technical SEO team.

    2008In regulated search since
    175+Industry awards
    97%Client retention
    28 moAverage client tenure
    Adm insights
    In their words

    What our link building clients say

    Compliance-first

    A link audit you can act on

    An audit is only useful if it leads to action. You get a prioritised list of what to disavow, what to reclaim and what to build, with the reasoning behind every call. The findings sit in AgencyMindHub, our client reporting platform, so progress is tracked against the same baseline. Where a manual action is already in place, we document the clean-up so your reconsideration request has evidence behind it. To find out what is really in your link profile, talk to our team.

    Adm insights
    Questions

    Backlink audit FAQs

    What does a backlink audit include?

    A backlink audit reviews every link pointing to your site. It identifies toxic or manipulative links, assesses the value of the rest, finds lost and broken links worth reclaiming, and compares your profile with the sites outranking you. Absolute Digital Media delivers the findings with a disavow file where one is needed and a prioritised plan to rebuild authority.

    Do I need to disavow toxic links?

    Not always. Google ignores many low-quality links on its own, and disavowing good links by mistake can cost rankings. A disavow file makes most sense when there is a manual action, a history of paid or manipulative links, or a clear negative SEO attack. We check each suspect domain by hand before anything is added to the file.

    What is link reclamation?

    Link reclamation recovers authority you have already earned. It covers backlinks pointing at pages that no longer exist, links lost through broken redirects or site migrations, and brand mentions that never included a link. Fixing redirects and asking publishers to restore or add links wins back value without building anything new, so it is usually part of every backlink audit.

    How is a backlink audit different from an SEO audit?

    An SEO audit covers the whole site: technical health, content and authority. A backlink audit goes deep on one part of that, the external links pointing at your domain. It is the right choice when rankings have dropped after link activity, when a manual action arrives, or before a new link building campaign starts.

    How often should I run a link audit?

    Most sites benefit from a full link audit before any new link building starts, after a sudden ranking drop, and after a site migration. Brands in sectors that attract spam or negative SEO, such as gambling, finance and adult, should monitor their link profile more often so harmful links are caught before they become a problem.

    Independently judged

    A multi-award-winning link building agency

    European Agency AwardsIntegrated Agency of the Year - SilverEuropean Agency Awards 2026European Search AwardsBest Use of Search B2C (PPC) Small (The Swallow Co.)European Search Awards 2026UK Digital Excellence AwardsStandout B2C Ecommerce Website of the Year (Stelrad)UK Digital Excellence Awards 2026UK Paid Media AwardsBest Integrated Paid Media CampaignUK Paid Media Awards 2026UK Agency AwardsBest New Business CampaignUK Agency Awards 2025UK Search AwardsBest Use Of Search (Retail/Ecommerce) - SEOUK Search Awards 2024European Agency AwardsIntegrated Agency of the Year - SilverEuropean Agency Awards 2026European Search AwardsBest Use of Search B2C (PPC) Small (The Swallow Co.)European Search Awards 2026UK Digital Excellence AwardsStandout B2C Ecommerce Website of the Year (Stelrad)UK Digital Excellence Awards 2026UK Paid Media AwardsBest Integrated Paid Media CampaignUK Paid Media Awards 2026UK Agency AwardsBest New Business CampaignUK Agency Awards 2025UK Search AwardsBest Use Of Search (Retail/Ecommerce) - SEOUK Search Awards 2024
    Get started

    Talk to a backlink audit specialist

    If rankings have dropped without an obvious reason, a manual action has arrived, or you are about to start link building and want a clean baseline, start with a backlink audit. Tell us where you are and we will set out what we would check first and what you will receive at the end.