Seen. Everywhere.

Microsoft Ads Agency

Absolute Digital Media is a Bing Ads agency that runs Microsoft Advertising as its own channel, not a copy of your Google account left to drift. We import what already works, then restructure it for the Microsoft Search Network, add LinkedIn profile targeting and Bing audiences, and fix conversion tracking so bids follow real outcomes. Ads and landing pages are written to clear Microsoft’s policies and your sector’s advertising code from the brief, and every campaign is reported on cost per acquisition.

Clutch reviews Clutch reviews Google reviews Google reviews Trustpilot reviews Trustpilot reviews

Get Your Free Microsoft Ads Audit

See whether your Microsoft Advertising account is earning its budget, where an imported Google structure is wasting spend, and which audiences you are not reaching yet. Send us a few details and our team will put together a free, no obligation audit.

    Award-winning, independently judged See all our awards
    European Ecommerce Awards 2026 winner European Agency Awards 2026 winner European Search Awards 2026 winner UK Digital Excellence Awards 2026 winner UK Paid Media Awards 2026 winner European Agency Awards 2025 winner UK Agency Awards 2025 winner UK Digital Excellence Awards 2025 winner UK Search Awards 2024 winner European Search Awards 2024 winner UK Digital Excellence Awards 2024 winner European Agency Awards 2023 winner UK Digital Excellence Awards 2022 winner European Agency Awards 2022 winner

    What does a Bing Ads agency do?

    A Bing Ads agency plans and manages campaigns on Microsoft Advertising, which serves ads across Bing, the Microsoft Search Network and its audience placements. It is one platform within the wider PPC discipline. Absolute Digital Media runs Microsoft Ads for regulated and competitive brands, restructuring imported accounts, adding Microsoft's own audience targeting and reporting on cost per acquisition.

    Why a specialist

    What our Bing Ads management covers

    Most Microsoft Advertising accounts start life as an import from Google Ads, and most stay that way. The import is a sensible start, but bids, match types, ad extensions and budgets set for Google rarely suit a different auction and a different audience. Our Bing ads management treats the account as its own channel. We restructure campaigns around what Bing searchers buy, add LinkedIn profile targeting by company, industry and job function, set negative keywords from Microsoft’s own search terms, and keep imports scheduled so the two accounts do not fall out of step. For brands in financial services, insurance and gambling, ads and landing pages are checked against Microsoft’s policies and the sector code before launch.

    2008In regulated search since
    175+Industry awards
    97%Client retention
    28 moAverage client tenure
    Adm insights
    In their words

    What our paid search clients say

    Compliance-first

    A Microsoft Ads agency that reports in one place

    Microsoft Ads is easy to forget when it sits in a separate login. We report it next to your Google Ads, SEO and social data in AgencyMindHub, our client reporting platform, so you can compare cost per acquisition across platforms and move budget with evidence. For businesses selling to other businesses, the LinkedIn targeting on Bing often belongs in a wider B2B PPC plan that tracks leads into the CRM. To see whether Microsoft Advertising deserves more of your budget, talk to our team.

    Adm insights
    Questions

    Bing Ads management FAQs

    What is the difference between Microsoft Ads and Bing Ads?

    They are the same platform. Bing Ads was renamed Microsoft Advertising, and most people still use the two names interchangeably. Campaigns run across Bing search, the wider Microsoft Search Network and Microsoft’s audience placements. Absolute Digital Media manages Microsoft Ads as its own channel, with its own structure, tracking and reporting, rather than as an untouched import from Google.

    Should I run Microsoft Ads as well as Google Ads?

    Usually it is worth testing. Microsoft Advertising reaches searchers you may not meet on Google, through Bing and the wider Microsoft Search Network, and its auction has a different set of competitors. We start with a controlled budget, compare cost per acquisition with your Google campaigns, and scale only if the numbers support it. Some accounts justify more spend on Bing and some do not.

    Can you import our Google Ads campaigns into Microsoft Ads?

    Yes, and it is often the fastest way to start. Microsoft Advertising can import campaigns, keywords and ads directly from Google. We review every import before it goes live, because bids, budgets, match types and extensions set for Google rarely suit Microsoft’s auction. Scheduled imports keep both accounts aligned, with changes made only where the Bing data justifies them.

    What is LinkedIn profile targeting on Microsoft Ads?

    Microsoft owns LinkedIn, so Microsoft Advertising can target search ads using LinkedIn profile data such as company, industry and job function. That makes it useful for B2B and professional services advertisers, who can raise bids for searchers in the roles and companies they sell to. It works alongside keyword targeting, not in place of it.

    Can you run Microsoft Ads in regulated sectors?

    Yes. Absolute Digital Media specialises in regulated industries, including financial services, insurance, gambling, healthcare and legal. Microsoft Advertising has its own policies for these categories, which do not always match Google’s. We check ads, extensions and landing pages against Microsoft’s rules and the relevant advertising code before launch, so campaigns stay live and accounts stay safe.

    Independently judged

    A multi-award-winning Microsoft Ads agency

    European Agency AwardsIntegrated Agency of the Year - SilverEuropean Agency Awards 2026European Search AwardsBest Use of Search B2C (PPC) Small (The Swallow Co.)European Search Awards 2026UK Digital Excellence AwardsStandout B2C Ecommerce Website of the Year (Stelrad)UK Digital Excellence Awards 2026UK Paid Media AwardsBest Integrated Paid Media CampaignUK Paid Media Awards 2026UK Agency AwardsBest New Business CampaignUK Agency Awards 2025UK Search AwardsBest Use Of Search (Retail/Ecommerce) - SEOUK Search Awards 2024European Agency AwardsIntegrated Agency of the Year - SilverEuropean Agency Awards 2026European Search AwardsBest Use of Search B2C (PPC) Small (The Swallow Co.)European Search Awards 2026UK Digital Excellence AwardsStandout B2C Ecommerce Website of the Year (Stelrad)UK Digital Excellence Awards 2026UK Paid Media AwardsBest Integrated Paid Media CampaignUK Paid Media Awards 2026UK Agency AwardsBest New Business CampaignUK Agency Awards 2025UK Search AwardsBest Use Of Search (Retail/Ecommerce) - SEOUK Search Awards 2024
    Get started

    Talk to a Bing Ads management specialist

    If your Microsoft Advertising account is a copy of Google that nobody has checked in months, start with a PPC audit. We will show you where the import is costing money, which audiences you are missing and how Bing compares with your other platforms on cost per acquisition.