Seen. Everywhere.

Insurance PR agency for insurers and brokers

Generic insurance press releases get ignored. We pitch real data and genuine angles to journalists at the titles your customers and brokers actually read, then check every claim against what’s allowed before it goes anywhere. It’s the same standard behind our Link Building for Insurance and SEO for Insurance work, so coverage and rankings move together.

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Get Your Free Insurance Digital PR Audit

See how much of your insurance coverage is actually passing authority, and where the linkable stories are, whether you're an insurer or a broker. Send us a few details, and our team will put together a free, no-obligation audit.

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    Why a specialist

    What fair value means for insurance PR

    What can be claimed about cover and price is governed by FCA rules and ASA advertising codes, and journalists judge a pitch by where it’s coming from as much as what it says. Generic press releases get ignored. Campaigns built on real data and a genuine angle get picked up, checked against fair value and Consumer Duty expectations before they go out, and earn authority, referral traffic, and rankings all at once. It’s part of our wider regulated-industry digital PR offer, alongside sectors like financial services and healthcare.

    2008In regulated search since
    175+Industry awards
    97%Client retention
    28 moAverage client tenure
    Adm insights
    PROVEN, NOT JUST PROMISED

    Insurance digital PR operating within the rules

    Insurance digital PR is run by a regulated-industries specialist, which is why every story is built to clear fair value and Consumer Duty expectations before it lands anywhere, not just chased for a mention. That’s what grows authority and referral traffic while protecting the trust you’ve built with policyholders. If that’s the standard you need, talk to our team.

    Adm insights
    Questions

    Insurance digital PR, answered

    What is insurance digital PR?

    Insurance digital PR is the practice of earning editorial coverage and authoritative links for FCA-regulated insurance brands through newsworthy campaigns that clear fair value rules first, building authority, referral traffic, and rankings at once.

    Does insurance PR need to clear anything before it runs?

    Yes. What can be claimed about cover and price is governed by the FCA rules and ASA advertising codes, so campaigns are built to be newsworthy and stay within them, landing coverage in credible, relevant titles.

    How is digital PR different from link building?

    Digital PR earns coverage and links through stories; link building is the broader discipline of growing authority. They overlap and we run both. See Link Building for Insurance.

    How do you measure insurance digital PR?

    On the quality and relevance of coverage, authoritative links won, referral traffic and the rankings and conversions that follow, not just a raw placement count.

    Does digital PR work alongside SEO?

    Yes. Digital PR amplifies organic growth, so it pairs directly with our SEO for Insurance and the rest of your marketing.

    Do you work with brokers as well as insurers?

    Yes. Brokers face the same fair value and Consumer Duty scrutiny as insurers, so the same vetting and pitching process applies to both.

    What happens if a journalist wants to quote a specific price or rate?

    We check any figure against what’s current and defensible before it’s confirmed, so nothing gets published that could mislead a reader or breach fair value rules.

    Get started

    Talk to a trusted insurance digital PR agency

    If you run an FCA-regulated insurance brand or brokerage and want coverage that builds authority within the rules, tell us where you are. We will set out where the biggest PR gains are and how we would get you there.