Seen. Everywhere.

Expert PPC agency for insurance brands & brokers

An insurance PPC agency for FCA-regulated brands and brokers, designed around bound policies rather than clicks. A quote page that converts on price alone but oversells cover doesn’t create a customer, it creates a complaint waiting for a claim to trigger it, so every ad and landing page is planned against Consumer Duty and the financial-promotion rules before it’s planned against what converts fastest. Spend measured this way earns policies, not just a lower cost per click.

Clutch reviews Clutch reviews Google reviews Google reviews Trustpilot reviews Trustpilot reviews

Get Your Free Insurance PPC Audit

See where your insurance ad spend is going to waste, which campaigns are being held back, and where the quick wins are. Send us a few details and our team will put together a free, no obligation audit.

    Award-winning, independently judged See all our awards
    European Agency Awards 2026 logo European Search Awards UK Digital Excellence Awards UK Paid Media Awards European Agency Awards UK Agency Awards UK Digital Excellence Awards UK Search Awards European Search Awards UK Digital Excellence Awards European Agency Awards UK Digital Excellence Awards European Agency Awards European Agency Awards 2026 logo European Search Awards UK Digital Excellence Awards UK Paid Media Awards European Agency Awards UK Agency Awards UK Digital Excellence Awards UK Search Awards European Search Awards UK Digital Excellence Awards European Agency Awards UK Digital Excellence Awards European Agency Awards
    Why a specialist

    Insurance PPC, for the moment before someone claims

    Every ad makes a promise the claims process will eventually test, which is why insurance PPC can’t just optimise for the click, it has to plan for the moment months or years later when that promise gets checked. Every quote page has to give fair value and clear product information under Consumer Duty and the CAP and BCAP codes, satisfy the platforms’ own restrictions on insurance advertising, and still convert against some of the most price-sensitive keywords in search. Get any of that wrong and the cost isn’t a wasted click, it’s a policyholder who feels misled at the worst possible moment.

    2008In regulated search since
    175+Industry awards
    97%Client retention
    28 moAverage client tenure
    Adm insights
    Compliance-first

    Insurance PPC that survives the claim, not just the click

    A quote that oversells cover doesn’t survive the claim that tests it, and by then, the cost isn’t a wasted click, it’s a policyholder who feels let down when it matters most. That’s why insurance PPC here starts with the financial-promotion rules and the advertising codes, not after a complaint. Talk to our team about where the biggest gains are for your brand.

    Adm insights
    Questions

    Insurance PPC agency FAQs

    What is insurance PPC?

    Insurance PPC means running paid search and paid social for FCA-regulated insurance brands and brokers, inside the FCA’s financial-promotion rules and the CAP Code, and managing all of it to return on ad spend, not clicks.

    Can you advertise insurance on Google and Meta?

    Yes, within the rules. Insurance promotions have to be clear, fair and not misleading, and platform financial-products policy applies on top of that. We plan every campaign against both from the start as an expert PPC agency for the insurance industry, so nothing has to be pulled once it’s already live.

    How do you keep insurance ads compliant?

    With insurance PPC, every claim starts from the brief. Cover and price checked against the CAP Code and FCA rules, and every ad written to Consumer Duty so it supports good outcomes and fair value, not just a good click-through rate.

    Which platforms do you run for insurance brands?

    For PPC insurance campaigns, we primarily run Google Ads and Microsoft Ads for paid search, plus paid social where the platform and market actually permit insurance activity.

    Does insurance PPC work alongside SEO?

    Yes, and insurance is a category where that pairing earns its keep. SEO for insurance builds the organic trust that lowers reliance on paid over time, while PPC captures the quotes that can’t wait for organic to catch up. Together, they cost less per bound policy than either channel running alone.

    Does GEO change how we should run insurance PPC?

    It’s starting to. Someone asking an AI assistant ‘am I covered for this’ or ‘what’s fair value for my situation’ is trusting whatever gets surfaced back to them before a paid ad ever gets the chance to compete for that moment. That doesn’t reduce PPC’s value, but it shifts the split: PPC wins the customer ready to compare quotes now, while GEO and organic earn the trust that gets an insurer considered before the comparison even starts. We plan spend with that in mind, rather than treating every quote as a cold click.

    Get started

    Talk to an insurance PPC specialist

    A customer chooses the cover they trust, not just the quote that was cheapest, so a PPC agency for insurance companies that ignores that only wins the click, never the renewal. Tell us about your insurance brand or brokerage, and we’ll show you where the real, lasting gains are.