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Social media marketing for financial services brands you can trust

Financial services brands have less room for error on social than most sectors, since a single misleading claim about returns, fees, or risk can trigger a complaint that follows the brand long after the post is gone. Our team plans organic and paid activity around FCA financial promotion rules from the first draft, so creative launches clean and stays live rather than getting pulled and reworked mid-campaign. That work runs alongside our digital PR for financial services brands and content marketing for financial services brands, so the same credibility signals carry across every channel a prospective client encounters. The result is social activity that builds genuine trust with a naturally cautious audience, measured on engagement quality and lead quality rather than raw reach.

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See how your financial services social presence performs against competitors and where paid and organic budgets are leaking. Share a few details through our contact page, and our team will put together a free, no-obligation audit.

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    Why a specialist

    Financial services for social media, planned around your regulatory reality

    Financial services brands sell in an environment most other sectors don’t have to think about, where a claim about returns, fees or risk can shape how a prospect reads everything else you post. Meta and TikTok both gate or verify financial advertisers before a campaign can run, and the FCA financial promotions regime under COBS and CONC sets out what a promotion needs to show clearly and what risk warnings it has to carry. Our team builds organic and paid creative around that reality from the first draft, so campaigns launch clean and stay live rather than getting flagged and reworked after the fact. It’s one strand of our broader social media marketing for regulated industries, run for the same financial services clients we support through digital PR, measured on revenue and return on ad spend rather than reach alone.

    2008In regulated search since
    175+Industry awards
    97%Client retention
    28 moAverage client tenure
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    Compliance-first

    Social media marketing that earns trust, backed by financial services results/u>

    We run financial services as a specialist discipline, not a generic add-on to a wider social offering, which means financial promotions rules and risk warnings drive the work from the first brief rather than getting bolted on afterward. That approach keeps campaigns live and converting, backed by the same digital PR for financial services brands and content marketing for financial services brands work we run alongside it, so every channel builds the same trust with the same audience. If that’s the kind of social partner you’re looking for, get in touch.

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    Questions

    Social media marketing for financial services, answered

    What is financial services social media?

    Financial services social media is the management of organic and paid social for FCA-authorised financial and fintech brands, within each platform’s policy and the FCA financial promotions rules under COBS and CONC, measured on revenue and return.

    Can you run paid social for financial services brands?

    Where the platform permits it. Meta and TikTok gate or verify financial services advertisers, so we plan activity around what is genuinely allowed and build creative to clear the financial promotions rules.

    How do you handle risk warnings in financial services social campaigns?

    Through fair, clear and not misleading messaging, prominent risk warnings and creative built to the FCA rules and Consumer Duty, all planned in from the brief.

    Which platforms do you manage?

    Meta, TikTok and other platforms where financial services activity is permitted, for both paid and organic, chosen by market and audience.

    Does social work alongside SEO and PPC?

    Yes. Social is strongest as part of a joined-up financial services programme alongside our SEO and PPC for Financial Services.

    How is success measured on financial services social campaigns?

    We report against lead quality, engagement quality and return on ad spend rather than reach or follower counts, the metrics that actually reflect whether a campaign is bringing in the right clients.

    Do you work with financial advisers as well as larger firms?

    Yes. We run social for both independent financial advisers and larger FCA-authorised firms, tailoring the approach to the scale and audience of each.

    Get started

    Talk to a Social media marketing for financial services specialist

    If you run an FCA-authorised financial services or fintech brand and want social that respects the rules you operate under, tell us where you are. We will set out where the biggest social gains are and how we would get you there.