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Digital PR Campaigns

Absolute Digital Media plans and runs digital PR campaigns built on original data: surveys, indices and research that journalists want to cover because nobody else has the numbers. Each campaign starts from your SEO and brand goals, then finds the story your data can tell. We design the research, check every claim against your sector’s advertising code, build the assets and pitch them to the national, regional and trade desks that matter to you. Success is measured on coverage quality, authority links and the rankings that follow.

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See which of your past campaigns earned coverage that still passes authority, where competitors are winning links you are not, and which stories your own data could support. Send us a few details and our team will put together a free, no obligation audit.

    Award-winning, independently judged See all our awards
    European Ecommerce Awards 2026 winner European Agency Awards 2026 winner European Search Awards 2026 winner UK Digital Excellence Awards 2026 winner UK Paid Media Awards 2026 winner European Agency Awards 2025 winner UK Agency Awards 2025 winner UK Digital Excellence Awards 2025 winner UK Search Awards 2024 winner European Search Awards 2024 winner UK Digital Excellence Awards 2024 winner European Agency Awards 2023 winner UK Digital Excellence Awards 2022 winner European Agency Awards 2022 winner

    What are digital PR campaigns?

    Digital PR campaigns are planned, proactive stories built around original data, such as surveys, indices and research studies, and pitched to journalists to earn coverage and authoritative links. They are the campaign model within Digital PR. Absolute Digital Media runs data-led campaigns for regulated and competitive brands, with every claim checked against the sector code before pitching.

    Why a specialist

    How we build a digital PR strategy around data

    Digital PR campaigns are planned weeks ahead and built on data you own. By contrast, reactive PR works the other way, responding to the news as it breaks with expert comment. Most brands need both, but they are different jobs. A campaign starts with your digital PR strategy: which pages need authority, which audiences you need to reach and which publications they read. From there we design the research, whether that is a consumer survey, an index ranking places or products, or analysis of public data, and test the angle with the questions a journalist will ask. Results are written up as a press release, supporting assets and data tables. For brands in gambling, finance or healthcare, every statistic and claim is checked against the sector code before a single pitch goes out.

    2008In regulated search since
    175+Industry awards
    97%Client retention
    28 moAverage client tenure
    Adm insights
    In their words

    What our digital PR clients say

    Compliance-first

    Digital PR campaigns planned with your search team

    Coverage does the most good when it points at the pages you need to rank. Our campaigns are planned from the same keyword research and Ahrefs and Semrush data used by our search team, and where links are the main goal we run them as digital PR for SEO. You sign off the angle, the data and the wording of every claim before a journalist is contacted, and results are reported in AgencyMindHub next to your SEO data. To plan your next campaign, talk to our team.

    Adm insights
    Questions

    Digital PR campaign FAQs

    What is a data-led digital PR campaign?

    A data-led digital PR campaign builds a news story around original data, such as a survey, an index or analysis of public figures, and pitches it to journalists. Because the numbers are new, publications have a reason to cover them and to credit the source. The coverage earns brand reach, authoritative links and mentions in trusted press.

    What is the difference between digital PR campaigns and reactive PR?

    Digital PR campaigns are planned in advance and built on data a brand owns, then pitched on a schedule you control. Reactive PR responds to news as it happens, offering expert comment to journalists working on a breaking story. Campaigns create the news; reactive PR joins a story that already exists. Many brands run both as part of one digital PR strategy.

    How long does a digital PR campaign take?

    Most campaigns move through planning, research, asset creation and outreach over several weeks, depending on the size of the survey or data set and how long sign-off takes. Coverage usually arrives in waves after launch, and good data can keep earning links for much longer as journalists return to the topic.

    Can you run digital PR campaigns in regulated sectors?

    Yes. Absolute Digital Media specialises in regulated industries, including gambling, finance, healthcare, pharmaceutical and legal. Survey questions, findings and headlines are checked against the advertising code that governs your sector, and you approve every claim before pitching starts. Stories are angled so they can be covered without promoting a product in ways the code does not allow.

    How do you measure a digital PR campaign?

    We report on the quality and relevance of the publications that covered the story, the authoritative links earned, referral traffic and the ranking movement for the pages the campaign supported. Brand mentions in AI answers are tracked as well. Everything is reported in AgencyMindHub, our client reporting platform, next to your SEO data.

    What makes a good digital PR strategy?

    A good digital PR strategy starts from business goals, not headlines. It sets out which pages need authority, which audiences matter and which publications they read, then plans a mix of data-led campaigns and reactive commentary to reach them. Each campaign is judged against those goals, so the next one is planned with better information.

    Independently judged

    A multi-award-winning digital PR agency

    European Agency AwardsIntegrated Agency of the Year - SilverEuropean Agency Awards 2026European Search AwardsBest Use of Search B2C (PPC) Small (The Swallow Co.)European Search Awards 2026UK Digital Excellence AwardsStandout B2C Ecommerce Website of the Year (Stelrad)UK Digital Excellence Awards 2026UK Paid Media AwardsBest Integrated Paid Media CampaignUK Paid Media Awards 2026UK Agency AwardsBest New Business CampaignUK Agency Awards 2025UK Search AwardsBest Use Of Search (Retail/Ecommerce) - SEOUK Search Awards 2024European Agency AwardsIntegrated Agency of the Year - SilverEuropean Agency Awards 2026European Search AwardsBest Use of Search B2C (PPC) Small (The Swallow Co.)European Search Awards 2026UK Digital Excellence AwardsStandout B2C Ecommerce Website of the Year (Stelrad)UK Digital Excellence Awards 2026UK Paid Media AwardsBest Integrated Paid Media CampaignUK Paid Media Awards 2026UK Agency AwardsBest New Business CampaignUK Agency Awards 2025UK Search AwardsBest Use Of Search (Retail/Ecommerce) - SEOUK Search Awards 2024
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    Plan your next digital PR campaign

    Tell us which pages need authority and which audiences you want to reach. We will review the coverage and links behind your competitors, look at what data you already hold, and set out the campaign ideas we would test first. The audit is free and comes with no obligation.