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Social media agency for competition sites, from reach to redemption

Prize competitions and giveaways live or die on volume, and a generic social approach rarely accounts for how differently this sector converts. Meta and TikTok both have specific rules for prize-promotion content, and the CAP code governs how odds, terms, and eligibility must be presented alongside any giveaway post. Our team builds organic and paid activity around what drives genuine entries, not just impressions, with creative built to clear prize-promotion rules from the first draft rather than getting flagged after launch. That work sits alongside our digital PR for competition sites and content marketing for competition sites, so the same audience trust carries from discovery through to entry. It’s one part of our broader social media marketing for regulated industries offer, measured on entries and cost per acquisition rather than reach alone.

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    Why a specialist

    Competitions social media, planned around prize-promotion reality

    Competition and giveaway audiences engage differently from most, and a social strategy built for another sector rarely accounts for how much the entry mechanic itself shapes performance. The CAP code governs how prize promotions are presented; the ASA polices claims about odds and prizes; and the Gambling Commission distinguishes a lawful competition, which requires a genuine free-entry route or a real element of skill, from an unlawful lottery. Our team builds organic and paid creative around your actual entry mechanics, so terms, odds, and eligibility stay clear from the first draft rather than getting flagged and reworked after launch. It’s one of the services on our social media marketing for regulated industries that we offer, run for the same competition site clients we support through digital PR, measured on entries and return rather than reach alone.

    2008In regulated search since
    175+Industry awards
    97%Client retention
    28 moAverage client tenure
    Adm insights
    Compliance-first

    Social that grows competition and giveaway sites, measured in entries

    We run competitions socially as a specialist discipline, not a generic add-on to a wider social offering, which means prize-promotion rules and the competition-versus-lottery distinction drive the work from the first brief rather than getting bolted on afterward. That approach keeps promotions live and lawful while driving the entries that grow the brand, backed by the same digital PR for competition sites and content marketing for competition sites work we run alongside it, so every channel builds toward the same entrant base. If that’s the kind of social partner you’re looking for, talk to our team.

    Adm insights
    Questions

    Social media agency for competition sites, answered

    What is competitions social media?

    Competitions social media is the management of organic and paid social for prize-competition and giveaway brands, within the CAP Code prize-promotion rules and the Gambling Commission’s competition-versus-lottery distinction, measured on entries and return.

    How do you keep a prize draw lawful on social?

    By designing in a genuine free entry route or a real element of skill and stating the entry method, closing date, prize and odds clearly, so the promotion stays a competition rather than an unlawful lottery.

    Can you run paid social for competitions?

    Yes, where the platform permits it. We plan activity around each platform’s promotion rules and build creative that clears the CAP Code and the ASA from the brief.

    How do you measure competitions social?

    On entries, cost per entry, share and referral activity and the return that follows, with clean tracking, not follower counts or vanity reach.

    Does social work alongside SEO and PPC?

    Yes. Social is strongest as part of a joined-up competitions programme alongside our SEO and PPC for Competitions.

    How do you protect entrants and handle winner announcements?

    Through clear terms published alongside every promotion and a documented, auditable process for selecting and announcing winners, so entrants can trust the outcome and the brand stays accountable.

    Do you work with recurring competitions as well as one-off giveaways?

    Yes. We run social for both ongoing subscription-style competition sites and one-off brand giveaways, tailoring the entry mechanic and platform mix to each.

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    Talk to a social media agency for competition sites specialist

    If you run prize competitions or giveaways and want social that respects the rules you operate under, tell us where you are. We will set out where the biggest social gains are and how we would get you there.