GEO

Generative Engine Optimisation Agency

Generative engine optimisation gets your brand named and cited when people ask ChatGPT, Perplexity, Gemini and Copilot for a recommendation. These assistants build answers from sources they trust across the open web: news coverage, review sites, forums such as Reddit and clearly written brand pages. Absolute Digital Media builds that evidence for you through citation-led PR, community seeding, newswire distribution and content written to be quoted, then tracks your priority prompts every week so you can see who the assistants recommend.

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Find out whether ChatGPT, Perplexity, Gemini and Copilot name your brand or a competitor when buyers ask. Send us a few details and our team will put together a free, no obligation snapshot of where you stand.

    Award-winning, independently judged See all our awards
    European Ecommerce Awards 2026 winner European Agency Awards 2026 winner European Search Awards 2026 winner UK Digital Excellence Awards 2026 winner UK Paid Media Awards 2026 winner European Agency Awards 2025 winner UK Agency Awards 2025 winner UK Digital Excellence Awards 2025 winner UK Search Awards 2024 winner European Search Awards 2024 winner UK Digital Excellence Awards 2024 winner European Agency Awards 2023 winner UK Digital Excellence Awards 2022 winner European Agency Awards 2022 winner

    What is generative engine optimisation?

    Generative engine optimisation (GEO) is the work of getting a brand cited in answers from ChatGPT, Perplexity, Gemini and Copilot, mostly by shaping what the wider web says about it. It sits within our AI Visibility service. Google's own AI results are a separate job, covered by AI SEO for Google's AI Overviews, and on-page answer formatting is answer engine optimisation.

    Why GEO

    Why GEO optimisation happens off your website

    An assistant does not rank your page and send a click. It reads widely, weighs what independent sources agree on, then names a handful of brands. That makes generative engine optimisation mostly off-site work. We earn mentions in the publications assistants draw on through citation-led digital PR, contribute openly to the Reddit threads and forums they read, and distribute announcements over newswire so your facts are consistent everywhere. On your own site, AI-citable content writing states the product, the terms and the evidence plainly. In regulated sectors such as finance, gambling and insurance, every placement is checked against the rules before it goes out.

    2008In regulated search since
    175+Industry awards
    97%Client retention
    28 moAverage client tenure
    Adm insights
    In their words

    What our clients say

    Our approach

    How our generative engine optimisation agency works

    We start by choosing the prompts your buyers actually ask, then record which brands and sources each assistant returns today. That baseline shows where competitors are winning and which publications, threads and pages they are winning from. We then build the evidence in order of impact: coverage, community answers, profile clean-up and on-site rewrites. Progress is reported weekly in AgencyMindHub as prompts won, citations gained and share of voice against named competitors. The full method is on our process page, or you can talk to our team.

    Questions

    Generative engine optimization FAQs

    What is generative engine optimisation?

    Generative engine optimisation, or GEO, is the work of getting a brand named and cited in answers from AI assistants such as ChatGPT, Perplexity, Gemini and Copilot. Because these assistants build answers from sources across the web, most of the work is off-site: earned coverage, community answers, consistent brand data and on-site content that states the facts plainly enough to be quoted.

    How is GEO different from AI SEO?

    GEO targets standalone assistants such as ChatGPT, Perplexity, Gemini and Copilot, which weigh what the wider web says about a brand. AI SEO targets Google’s own AI results, which draw mainly on Google’s index and ranking signals. The disciplines share foundations, but the sources, the tactics and the way results are tracked are different, so they are planned separately.

    How is GEO different from answer engine optimisation?

    GEO is mostly off-site and decides who an AI assistant cites, through coverage, forums, reviews and consistent brand data. Answer engine optimisation is on-page work that structures content to be the direct answer, using question-led copy, schema and answer-first formatting for featured snippets and voice results. Many brands need both, because citations and on-page answers reinforce each other.

    Can a GEO agency guarantee that ChatGPT will mention my brand?

    No, and any agency promising that is overselling. Nobody can edit what an assistant says. What a GEO agency can change is the evidence the assistant draws on: which publications mention you, what forum threads and reviews say, and how clearly your own pages state your facts. Weekly prompt tracking then shows whether that evidence is changing the answers.

    How do you report generative engine optimisation results?

    We run a fixed set of priority prompts through ChatGPT, Perplexity, Gemini and Copilot every week and record which brands are named, which pages are cited and which sources each answer used. Results are reported in AgencyMindHub as prompts won, citations gained and share of voice against named competitors, alongside the rest of your marketing reporting.

    Independently judged

    An award-winning GEO agency

    European Agency AwardsIntegrated Agency of the Year - SilverEuropean Agency Awards 2026European Search AwardsBest Use of Search B2C (PPC) Small (The Swallow Co.)European Search Awards 2026UK Digital Excellence AwardsStandout B2C Ecommerce Website of the Year (Stelrad)UK Digital Excellence Awards 2026UK Paid Media AwardsBest Integrated Paid Media CampaignUK Paid Media Awards 2026UK Agency AwardsBest New Business CampaignUK Agency Awards 2025UK Search AwardsBest Use Of Search (Retail/Ecommerce) - SEOUK Search Awards 2024European Agency AwardsIntegrated Agency of the Year - SilverEuropean Agency Awards 2026European Search AwardsBest Use of Search B2C (PPC) Small (The Swallow Co.)European Search Awards 2026UK Digital Excellence AwardsStandout B2C Ecommerce Website of the Year (Stelrad)UK Digital Excellence Awards 2026UK Paid Media AwardsBest Integrated Paid Media CampaignUK Paid Media Awards 2026UK Agency AwardsBest New Business CampaignUK Agency Awards 2025UK Search AwardsBest Use Of Search (Retail/Ecommerce) - SEOUK Search Awards 2024
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    Find out who AI recommends instead of you

    Before you invest in GEO, see where you stand. Our free AI visibility audit runs your key prompts across six AI engines and shows which ones name you, which cite a competitor, and the sources behind each answer. It is the baseline every generative engine optimisation programme we run starts from.