Digital PR training for regulated in-house teams

In-house marketing teams, and the people around them who need to brief or review the work. We run sessions for complete beginners, for experienced marketers moving into a regulated sector for the first time, and for senior teams who want a second opinion on their approach. The scoping call sets the level.

Yes. That is the reason to come to us rather than a general training provider. Every module is taught with the constraints of your market built in, because the tactics that work in an unregulated sector are often the ones that get a regulated brand into trouble.

At your offices, at ours in London or Essex, or remotely. Hands-on work needs your team in their own accounts, which works equally well in a room or on a call, though a full day in person tends to hold attention better than a full day on video.

Most are a single day, or two half-days if taking a whole team off the floor at once is difficult. Shorter formats work for a single module, and longer programmes work when a team is being brought up from a standing start.

Up to about twelve. Beyond that the hands-on half stops working, because there is not enough time to get round everyone’s screen. Larger teams are usually better split across two sessions by level.

No. We are not an accreditation body and a certificate from an agency means very little. What attendees leave with is the deck, their own worked files and a written summary of what we found in their accounts.

It depends on the format, the number of attendees and how much of the syllabus you need, so the scoping call comes before the quote. We would rather size it honestly than publish a price that turns out to be wrong for your team.

Yes, and a fair number of clients do both. Training a team to brief and review well tends to make the agency relationship better, not redundant. It also works the other way round: some clients train up in order to bring work in-house, and that is a legitimate reason to book.