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Specialist PPC for financial services & fintech brands

A finance PPC agency for FCA-authorised lenders, brokers and fintechs, built around approved spend rather than paused campaigns. Google and Meta both gate financial advertising behind their own certification, on top of what the FCA’s financial-promotions regime allows a claim to say, so a campaign that isn’t verified properly doesn’t underperform, it doesn’t run at all. That’s the standard fintech PPC has to meet here: platform verification confirmed before a plan is built, creative that satisfies both the regulator and the platform, and spend managed to ROAS and genuine applications, not just clicks.

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    Why a specialist

    Why generalist PPC can't run in financial services

    Financial services PPC is not generalist PPC, because the ad platforms treat financial products as a restricted category. Google requires financial services verification per market, Meta gates financial ads behind permissions, and the FCA’s financial promotions rules, including COBS and CONC, require communications to be fair, clear and not misleading with the right risk warnings. A single policy breach can suspend the account. We plan every campaign to clear verification and the rules from the brief, then manage it to cost per acquisition and return on ad spend, not clicks. This is what our regulated-industry PPC work looks like applied to financial services, where the platform’s rules matter as much as the regulator’s.

    2008In regulated search since
    175+Industry awards
    97%Client retention
    28 moAverage client tenure
    Adm insights
    Compliance-first

    Finance PPC that Google, Meta and the FCA all approve

    A finance PPC company measures success two ways at once: did it convert, and would it survive a platform review. Get either wrong and the account doesn’t just underperform, it stops running entirely, so every account is planned against Google, Meta and FCA requirements together, not checked against them one at a time after launch. Talk to our team about where the biggest gains are.

    Adm insights
    Questions

    Financial services PPC agency FAQs

    What is financial services PPC?

    Financial services PPC is the management of paid search, shopping and paid social for FCA-authorised financial services brands, within Google and Meta financial services verification and the FCA’s financial promotions rules, managed to return on ad spend rather than clicks.

    Can you advertise financial services on Google and Meta?

    Yes, but only with the right verification in place first. Google requires financial products and services verification per market, and Meta gates financial ads behind its own permissions. As your finance PPC agency, we hold and manage both, so that verification is never the thing standing between your campaign and going live.

    How do you keep a financial services account safe from suspension?

    By building compliance in from the brief, structuring accounts to isolate risk and maintaining verification, so a single policy strike cannot take the whole account down.

    Which platforms do you run for financial services brands?

    Google Ads and Microsoft Ads for paid search and shopping, plus paid social where the platform and market permit financial services activity.

    Does financial services PPC work alongside SEO?

    Yes, and finance PPC is stronger for it. SEO for financial services builds the organic authority that lowers reliance on paid over time, while PPC captures the applications that can’t wait for organic to catch up. Together, they cost less per application than either channel running alone.

    Does GEO change how we should run finance PPC?

    Someone asking an AI assistant ‘what’s the best mortgage rate for a first-time buyer’ or ‘is this lender FCA-authorised’ may already be forming a shortlist before a paid ad gets the chance to show. That doesn’t reduce PPC’s value, but it does change the role: finance PPC wins the application that’s ready to convert now, while GEO and organic earn the trust that gets a lender considered in the first place. We plan spend with that split in mind, rather than treating PPC as the only route to an application.

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    Talk to a financial services PPC specialist

    An account that doesn’t survive platform review never gets the chance to survive an FCA one either, so growth here starts with a financial services PPC agency that gets both right at once. Tell us about your financial services or fintech brand, and we’ll show you where the real, lasting gains are.