Paid social, measured on return

Paid Social Agency

Absolute Digital Media is a paid social agency running advertising on Meta, LinkedIn and TikTok for brands that need every pound accounted for. We structure audiences, test creative in planned rounds, set up tracking that platforms and analytics both trust, and report on cost per acquisition rather than reach. Because we specialise in regulated and competitive markets, ad policy and your sector’s advertising code shape the creative from the brief, so campaigns are built to clear review and stay live.

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Get Your Free Paid Social Audit

See where your Meta, LinkedIn and TikTok spend is working, where tracking is missing conversions and which audiences are wasting budget. Send us a few details and our team will put together a free, no obligation audit.

    Award-winning, independently judged See all our awards
    European Ecommerce Awards 2026 winner European Agency Awards 2026 winner European Search Awards 2026 winner UK Digital Excellence Awards 2026 winner UK Paid Media Awards 2026 winner European Agency Awards 2025 winner UK Agency Awards 2025 winner UK Digital Excellence Awards 2025 winner UK Search Awards 2024 winner European Search Awards 2024 winner UK Digital Excellence Awards 2024 winner European Agency Awards 2023 winner UK Digital Excellence Awards 2022 winner European Agency Awards 2022 winner

    What does a paid social agency do?

    A paid social agency plans, buys and optimises advertising on social platforms such as Meta, LinkedIn and TikTok, measured on cost per acquisition and return on ad spend. Paid social is part of Absolute Digital Media's Social Media Marketing service, run by specialists who build campaigns to pass ad review in restricted categories.

    Paid, not organic

    What to expect from a paid social media agency

    Paid social is advertising: budget, audiences and creative bought to a cost per acquisition. The posting, replies and community work on your own channels is social media management, a separate organic service. As a paid social media agency, we run the platforms where your buyers are. For consumer brands that usually starts with Meta Ads across Facebook and Instagram. For B2B it is LinkedIn Ads, and for younger audiences TikTok Ads. Where search demand already exists, we plan paid social alongside PPC so each channel does the job it is best at: search captures demand, social creates it.

    2008In regulated search since
    175+Industry awards
    97%Client retention
    28 moAverage client tenure
    Adm insights
    In their words

    What our paid social clients say

    How we work

    A paid social media advertising agency that plans for review

    We start with an audit of your ad accounts, tracking and creative, then agree the cost per acquisition each campaign needs to hit. From there we build the audience structure, brief creative to the platform’s policy and your sector’s code, and launch in controlled tests. Budget follows results, and every report shows spend against acquisition in AgencyMindHub, our client reporting platform. If your ads keep getting rejected or your costs keep climbing, talk to our team.

    Adm insights
    Questions

    Paid social agency FAQs

    What is the difference between paid social and social media management?

    Paid social is advertising on platforms such as Meta, LinkedIn and TikTok, where you pay for reach and measure results on cost per acquisition. Social media management is organic: the posts, replies and community work on your own channels. Absolute Digital Media runs both, but they are planned, budgeted and reported as separate services.

    Which platforms does a paid social agency run?

    Absolute Digital Media runs paid social on Meta, which covers Facebook and Instagram, as well as LinkedIn and TikTok. The platform mix depends on where your buyers spend time and what each platform allows in your sector. B2B campaigns usually lead on LinkedIn, while consumer and ecommerce brands tend to start with Meta.

    How do you measure paid social performance?

    Paid social is measured on cost per acquisition, return on ad spend and the quality of leads or sales, not impressions or follower counts. Absolute Digital Media sets up platform pixels, server-side conversion tracking and Google Analytics so the numbers each platform reports match what your own systems record, then reports through the AgencyMindHub client reporting platform.

    Can regulated brands advertise on social media?

    Often, yes, but within limits. Meta, TikTok and LinkedIn restrict categories such as gambling, financial products and health, and sector codes control what ads can claim. Absolute Digital Media specialises in regulated industries and plans targeting, creative and landing pages around both the platform policy and the advertising code, so campaigns are built to pass review.

    Should paid social run alongside PPC?

    In most cases, yes. Search advertising captures people already looking for what you sell, while paid social reaches people who are not searching yet. Running both from one plan lets each channel do the job it is best at and stops budget being spent twice on the same customer. Absolute Digital Media plans paid social and PPC together where both are in scope.

    Independently judged

    A multi-award-winning social media ad agency

    European Agency AwardsIntegrated Agency of the Year - SilverEuropean Agency Awards 2026European Search AwardsBest Use of Search B2C (PPC) Small (The Swallow Co.)European Search Awards 2026UK Digital Excellence AwardsStandout B2C Ecommerce Website of the Year (Stelrad)UK Digital Excellence Awards 2026UK Paid Media AwardsBest Integrated Paid Media CampaignUK Paid Media Awards 2026UK Agency AwardsBest New Business CampaignUK Agency Awards 2025UK Search AwardsBest Use Of Search (Retail/Ecommerce) - SEOUK Search Awards 2024European Agency AwardsIntegrated Agency of the Year - SilverEuropean Agency Awards 2026European Search AwardsBest Use of Search B2C (PPC) Small (The Swallow Co.)European Search Awards 2026UK Digital Excellence AwardsStandout B2C Ecommerce Website of the Year (Stelrad)UK Digital Excellence Awards 2026UK Paid Media AwardsBest Integrated Paid Media CampaignUK Paid Media Awards 2026UK Agency AwardsBest New Business CampaignUK Agency Awards 2025UK Search AwardsBest Use Of Search (Retail/Ecommerce) - SEOUK Search Awards 2024
    Get started

    Talk to a paid social specialist

    If your paid social spend is not returning what it should, tell us where you are. We will review your accounts, tracking and creative, and set out what we would change first. Need one platform? See how we work as a facebook ads agency, a linkedin ads agency or a tiktok ads agency.