Average Domain Rating 75 Across 25 National Placements

Through earned editorial citation, starting with reactive media rather than campaigns. Zeal CBD launched at Domain Rating 2 and reached 27 by answering journalist requests from the outset. Campaign assets take weeks to build before producing a link, which a new domain in a restricted category cannot afford.

Reactive PR places expert commentary into stories journalists are already writing, rather than creating a story from scratch. It produces coverage within days rather than weeks, which is why it suits new domains. For Zeal CBD it delivered placements in Metro, Express and across 11 regional newspaper titles from single comments.

Yes, provided the subject is not CBD. Zeal CBD earned placements in Metro, Express, The Sun and Architectural Digest through commentary on houseplants, sleep, seasonal stress and insect stings. Google Ads and Meta prohibit CBD advertising in the UK and CAP Code restricts health claims, which makes adjacent consumer subjects the practical route.

Cost is driven by the intensity of reactive coverage and the number of markets targeted rather than by campaign count. A programme running daily journalist request monitoring with a dedicated account manager sits above one running quarterly campaign launches, and produces coverage considerably faster.

Judge it against your own. Zeal CBD’s earned coverage averaged Domain Rating 75 against a domain that started at 2, which means the citations came from publishers dozens of points above the site’s own authority. Average DR in isolation is a vanity figure. The gap between your DR and your coverage DR is the useful one.

By supplying commentary that a shared regional newsdesk can publish without a rewrite. Newspaper groups syndicate across their network, so a usable expert quote on a live national story travels intact. Zeal CBD’s Asian hornet commentary appeared across 11 UK titles from a single response.

Directly, and attribution is the mechanism. Language models assemble consumer answers from independent publishers rather than from retailer websites, and they extract commentary attributed to a named expert far more reliably than commentary attributed to a brand. Building one recurring named expert is the highest-return decision available.

Against the authority of what you earn and the relevance of where it points, not the number of placements. For Zeal CBD the measures were average coverage Domain Rating of 75 and the movement from Domain Rating 2 to 27 from a standing start. Placement counts are an input. They are not the result.