Ben Austin
Founder & CEO
- 20Years in industry
- 18Years at Absolute
- DubaiBased at
- 100sBrands supported
There’s no stone left unturned when it comes to maximising every opportunity in the SERPs, and across the wider business.
Ben Austin’s experience
More than 15 years in search, and a client roster spanning some of the UK’s best-known brands.
Ben Austin is the founder and CEO of Absolute Digital Media, the multi-award-winning agency he launched in 2008. In the years since, he has grown it into a team that supports hundreds of businesses across the UK and internationally, devising the strategic SEO, Digital PR and PPC campaigns that lift them up the rankings and open new markets.
Across more than 15 years in search he has worked with well-known brands including Ladbrokes, Lovehoney Group, Stelrad, Bound and Longevita. A large part of that time has gone into scaling the agency itself: sharpening internal workflows, building the brand, developing tiered solutions for clients, and continually upgrading the tools and expertise the team brings to every campaign.
- Ladbrokes
- Lovehoney Group
- Stelrad
- Bound
- Longevita
What Ben does here
He doesn’t confine himself to one corner of search; he looks for the angle that opens a new door for a client.
As the face of the business, Ben is often the first point of contact for new clients and stays hands-on across a huge range of work, including Absolute’s own internal campaigns. On any given day that might mean shaping the agency’s social and email output, or bringing detailed industry insight to a client strategy off the back of his experience.
He doesn’t confine himself to one corner of search. Whether it’s technical SEO, Digital PR or paid media, he’s always looking for the angle that opens a new door for a client, making sure both the agency and the businesses it works with maximise every opportunity in the SERPs and beyond.
Where Ben makes the difference
Areas of expertise
- Agency growth
- regulated-sector SEO
- iGaming SEO
- AI search
- GEO/LLMO
- digital PR
- entity authority
- business strategy
Industry specialisms
- iGaming
- Financial Services
- Legal
- Healthcare
- Crypto
- Adult
- Insurance
Industry recognition
From BrightonSEO stages to Search Engine Journal, SEMrush and Moz, and a chapter in print.
For the past three years Absolute has sponsored BrightonSEO, the UK’s leading search event, with Ben preparing and delivering in-person presentations to the industry.
He’s widely known for sharing his expertise publicly. His commentary has featured in global publications including Employer News, Data Box, Visual Objects and PR Newswire, and his work has been referenced across industry titles such as Search Engine Journal, SEMrush and Moz.
His experience of building and running an agency also appears in print: Ben contributed a chapter to Insiders’ Know-How: Running Your Own Business, writing candidly about founding a company, scaling a full-service digital marketing agency, and what he’s most proud of along the way.
Insights from Ben
Why We Built Our Own Client Reporting Platform
Marketing reporting fragments across five platforms, and AI search has opened a blind spot none of them cover. Here is what we…
Aug 26, 2026 Read More
The iGaming Operator’s Guide to AI Search Visibility
First-time depositor CPAs now run £250–£600 in the UK, and the forces pushing them higher are structural. Our whitepaper sets out the…
Aug 26, 2026 Read More
Absolute Digital Media Shortlisted 4 Times at the UK eCommerce Awards 2026
Overview We are delighted to announce that Absolute Digital Media has been shortlisted in four categories at the UK eCommerce Awards 2026,…
Aug 24, 2026 Read More
What drives Ben
The agencies that win leave no stone unturned, and keep learning faster than the algorithms change.
Ben’s focus now is on the agency’s next chapter. Having proven Absolute’s expertise across some of the most demanding regulated niches, from gambling and casino to CBD, adult and cryptocurrency, he’s channelling that experience into helping ambitious B2C brands grow.
As Google leans ever harder on quality, expertise and trust, his belief is a simple one: the agencies that win are those that leave no stone unturned for their clients, and keep learning faster than the algorithms change.
Connect with Ben
Ben regularly shares the agency's highs across X and LinkedIn, client and agency wins alike. Whether you want to partner with us, refer a business, or simply introduce yourself as a fellow marketer, he'd love to hear from you.
