30-Second Summary:
Love it or hate it, link building is a core element of search engine optimisation and it’s here to stay. It’s no hidden secret that a lot has changed in the digital marketing world and building links to your website is no exception to that. With Blackhat link building techniques frowned upon and new Whitehat tactics coming into vision, it’s crucial to understand how advanced techniques can boost the credibility of your website. In our latest blog post, we explore exactly that and how link building can generate increased sales or leads.
Generally speaking, advanced link building is the process of building high-quality links to your website and, the more high-quality links you have directing users to your website, the greater visibility you will have online. But it’s not quite as simple as ‘earning links’ to strengthen your sites backlink profile. The link building process is long and complicated, requiring time and resources to complete effectively.
Essentially, you want to make sure your websites backlinks not only have a high domain rating and trust flow but are topically relevant meaning the pages which you’re publishing content are ones that are likely to be seen by your target audience. Understanding the value of these link building elements will help you enhance your domain profile, SEO rankings, traffic and brand awareness.
Like most things, to see any kind of result, you need to remain consistent. This also applies to advanced link building strategies in SEO, where a monthly strategy will enable you to build high-quality links overtime, continually increasing your referral traffic, rankings, leads and sales. What’s more, continuing to build backlinks to your website overtime will also provide new opportunities. Not only will it provide you the chance to build relationships in your niche but submit thought-leadership led content to online publications that will also grow your authoritative status.
Keyword research is a crucial part of SEO and link building, but have you considered using keywords in the anchor text? Doing so helps search engines, such as Google, better understand what the content of the target page is about and helps distribute link equity – aka the value of a link that passes from one page to another. Importantly, when using keywords in your anchor text, make sure they don’t appear spammy. The more natural your anchor text, the better!
Advanced link building strategies aren’t about earning as many links possible. The quality of those links plays a significant role in the success of your campaign and SEO rankings. With that in mind, you want to carefully select publications that boast high metrics such as strong relevancy, DR, TF, LRT and traffic. Always be cautious of site manipulation – aka link farms – that are built solely for the purpose of links and not content. Basic website designs and a random domain name are just two elements to look out for to uncover a link farm.
The attention to detail regarding your advanced eCommerce link building campaign mustn’t stop at the websites you select to host your content. The content itself also plays a key role in the success of your strategy. It’s important that said content is written for humans, not just search engines, meaning it should have an appropriate tone of voice for the desired audience.
When it comes to advanced link building, you aren’t restricted to websites to get your content published. Influencer marketing is also a popular way to increase backlinks to your website. Working with influencers, you can encourage them to link to your site or a specific page that vouches for what they’re promoting such as a specific product. Not only is this a great way to boost the authority of your website but position your brand directly in front of your target audience.
Advanced link building strategies in SEO play a key part of search engine optimisation and, understanding the techniques that work, can help you build high-quality links quicker to drive referral traffic and sales to your website. For more information about our link building and integrated digital marketing campaigns, including in the finance and casino and gambling sector, get in touch with a member of our friendly team on 0800 088 6000.
For more on our blog read all about your go-to backlink site quality checklist and how to recognise when to update your keyword approach.
