When Google’s a little quiet, we know it’s time to panic. Despite everyone being distracted by the holy grail that is ChatGPT-3 (and now ChatGPT-4), Google of course came along a threw a spanner in the works to distract us – even for just a short period of time. Around a week ago, the search engine giant announced the launch of its first Broad Core Algorithm Update of the year which was named the March Broad Core Algorithm Update 2023, just like several of Google’s other major updates.
CEO and Founder, Ben Austin, said:
“Google’s March Broad Core Algorithm Update took a lot of the seo community by surprise, as well as the businesses impacted. Whilst there’s no saying how a website will adapt to an algorithm update, there are things we can do to prevent the worst from happening, which is why so many of our clients are seeing a positive increase as opposed to a decline in online visibility. Not only does this mean many now rank way above where they used to but have earned an additional portion of the market share against the competition!”
Today we released the March 2023 core update. We’ll update our ranking release history page when the rollout is complete: https://t.co/sQ5COfdNcb
— Google Search Central (@googlesearchc) March 15, 2023
As a leading SEO agency in Essex and London, even though we largely know what to expect from these Broad Core Algorithm Updates, there are of course some uncertainties associated with them. This leaves many agency experts and in-house leaders wondering what they didn’t do or in fact did. What we know about this Broad Core Algorithm Update is that it was big, with the SERPs still appearing highly volatile even now ranked 9.3 out of 10. We’re not joking, either –
Despite SERP volatility ranked at a very high range, we’ve been continuing to monitor the progress of our client’s visibility and subsequent organic keyword rankings to see where the update may have had the biggest impact and possibly why. The general conscientious is that, despite the update causing a number of shock waves both online and on social media, an impressive 87% of our clients have seen an uplift which for something as big as this is a huge win for both our teams and our clients reaping the benefits of increased visibility from a sales and lead generation, revenue and ROI perspective.
Here’s just a few high-level examples of how our client’s visibility index has increased from when we began working with them right up until the algorithm update took place!
As visible from the above graphs, all our clients have seen a huge increase in visibility since the algorithm update took place, spurring them way above their day-to-day visibility, with some even reaching the highest of highs through the ongoing implementation of our unique SEO strategies that are carefully tailored to our clients exact objectives.
As visible from the above graphs, all our clients have seen a huge increase in visibility since the algorithm update took place, spurring them way above their day-to-day visibility, with some even reaching the highest of highs through the ongoing implementation of our unique SEO strategies that are carefully tailored to our clients exact objectives.
There is ongoing online discussion about the recent update and its effects on various business sectors and individual brands. However, more often than not, we’re seeing leading brands being faced by a huge drop in visibility which has had a knock-on effect on their bottom line and growth which is only expected to get worse as the SERPs level out again.
With so much uncertainty surrounding the future of the Google SERPs, we’re continuing to focus on the three core pillars of SEO which are: technical, on-site optimisation and off-site optimisation. Through doing so, we’re able to effectively balance our clients’ websites whilst ensuring we tick all of Google’s boxes as well as their customers or clients. Ensuring these factors on your website are on par is even more important now, promoting:
Technical and on-site optimisation can help improve your website’s speed, usability, and overall user experience. This can lead to longer on-site visit times and increased engagement.
Search engines such as Google reward websites that are technically sound and optimised for relevant keywords with higher search rankings. This can lead to increased visibility and traffic to your website.
A strong off-site optimisation strategy that includes link building and social media engagement can help increase your website’s authority and credibility within your industry or niche.
A well-optimised website can lead to higher conversion rates, as users are more likely to trust and engage with a website that is easy to use and appears in top search results.
Having seen the damage Google algorithm updates can cause businesses over the last 15 years, we want to get your website in better shape. For a limited time, we’re offering anyone who enquires with us a free SEO audit worth over £600s, highlighting not only the strengths and weaknesses of your current set up, but quick win opportunities that could turn your online visibility around to re-position you effectively against the competition. Claim yours, now!
For more information about how Absolute Digital Media is supporting its clients through the latest Broad Core Google Algorithm Update, get directly in touch with their experts on 0800 088 6000, today.
