30-Second Summary:
When increasing your sites visibility, a strong SEO, content marketing and link building strategy go in hand. But creating a strong link building strategy is easier said and done, with several factors impacting its output. It’s never been just about ‘building links to your website’ but now the link building strategies backlink profile you adopt have a bigger impact on your site’s health and rankings. In our latest blog post, we explain how to build a good backlink profile.
First things first, to know how to build a good backlink profile, you need to know what a backlink profile is. Every website has a backlink profile or a list of the links from other websites that direct to your own. In it, you can see how many links you have, what they say and the relevancy of the linking websites.
Ensuring your website has a strong backlink profile isn’t just for the benefit of the backlink profile itself. A strong strategy will increase the volume of referral traffic to your website, increasing sales or leads.
To build a good backlink profile, you need to understand that elements that make a backlink a good one. Focus on curating backlinks from websites that are relevant to your business, have high authority and reputation and are “dofollow” to enable Google and other search engines to pass through link equity to your website to enhance your sites SEO. Other link building strategies backlink profile include:
A key aspect of building a strong backlink profile is to build links on relevant websites. By this, we mean curating backlinks from sites that are related to your industry. Focus on identifying websites your target audience are already likely to visit.
High-quality backlinks from websites with high traffic can drive targeted visitors to your website, increasing the potential for conversions whilst enhancing your overall online presence.
Earning backlinks from websites with a high domain rating improves your site’s authority, increasing its SERP visibility. It will also help your website rank higher for competitive keywords to encroach on the competition.
Focus on curating links from trusted and authoritative websites to increase your site’s Trustflow score. This helps to signal to search engines that your content is credible, leading to stronger rankings and user trust.
#5 – Keyword Density
Integrate relevant keywords in your link building strategy to help Google understand the purpose of your content. This helps websites rank for specific key terms, increasing organic traffic, sales and leads.
Link Building Strategies Backlink Profile
Now you understand how to build your backlink profile, it’s time to put your knowledge into practice! Knowing how to build a good backlink profile is just the first hurdle, but continually monitoring it and remove harmful backlinks to your website is crucial to prevent low-quality content negatively impacting your rankings.
For more on our blog read all about 7 best practices for eCommerce website design and how to overcome common casino SEO challenges.
