30-Second Summary:
When we talk about website design, one term that often comes up is “above the fold.” Originally taken from print media, this concept refers to the part of a webpage that’s visible without having to scroll. The idea was that this was crucial for getting a user’s attention and making sure key information was immediately visible. But as technology and user behaviour evolve, is the importance of this above-the-fold space declining? In this blog, we’ll explore whether above-the-fold content is still relevant in today’s digital world and how user habits and web design trends have changed.
The phrase “page fold” comes from print media, where it referred to the area of a newspaper visible when it was folded. When web design came about, the concept was changed to prioritise content that appeared without scrolling. This space was considered important for first impressions, with designers and marketers focusing on placing key information and CTAs above the fold landing page to quickly capture user interest.
With the rise of mobile devices and varying screen sizes, user behaviour has undergone significant changes. Users now interact with websites on everything from desktops to smartphone screens and they’ve become used to scrolling through content. This has led designers to focus on providing a continuous flow of content rather than just on what appears above the fold landing page.
Digital marketing strategies have evolved to accommodate these changes in user behaviour. Instead of focusing solely on the above-the-fold content, marketers now leverage various techniques to engage users throughout their journey on the site. Long-form content, interactive elements and dynamic visuals are all part of keeping users engaged beyond the initial scroll.
Whilst the emphasis on the above-the-fold area may have declined, it still holds importance in modern web design. The key is to use this the above-the-fold content on your page strategically. Key information such as branding, CTAs and important messaging, should be positioned clearly to get users’ attention. However, it’s important to balance this with a design that invites users to engage with additional content.
To make the most of the above-the-fold area, be sure to follow these best practices!
Whilst the traditional focus on above-the-fold content has evolved, it remains a crucial aspect of web design. The key is to use this space effectively whilst leverage modern design practices that consider user behaviour and engagement. By understanding the role of the page fold in today’s digital landscape and implementing best practices, you can ensure that your website captures attention and encourages users to scroll down the page.
Now, get ready to evaluate your own site’s design and make adjustments to maximise both visibility and user experience. Get in touch with our expert team on 0800 088 6000 today to learn how we can help.
For more on our blog, read about when to start your Christmas marketing campaigns and how to successfully promote a brand on TikTok.
