The Absolute Story – How and Why We Started Our Business

30-Second Summary:

  • Absolute Digital Media was founded to navigate the complexities of digital marketing, offering bespoke solutions that cater specifically to the unique challenges and needs of businesses.
  • Starting in 2008, the agency evolved into a full-service digital marketing firm driven by a philosophy of limitless dedication and independent operation.
  • Focused on innovation and adaptation, the agency tackles industry challenges head-on, ensuring each client’s marketing strategy is not only effective but also future-proof against the rapidly evolving digital landscape.

Ever felt lost in the digital world? You’re not alone as many businesses do, and when it comes to getting the best out of digital marketing, it can quickly become confusing and overwhelming. Back in the mid-2000s we did too, and that’s exactly why Absolute Digital Media was started – helping businesses to make sense of it all and thrive.

As we’re taking a stroll down memory lane, below we’ll share a bit about our founding story, rooted in a desire to cut through the noise with marketing that’s not just effective, but also honest and tailor-made.

Why did we start a digital marketing agency? Because we knew businesses deserved better, and we were just the team to make it happen – 16 years later, we are now one of the oldest independent agencies in the UK that has become renowned in the industry, winning multiple awards along the way.

So, want to find out a bit more about how and why we started our business? Read on for more details – if you’d prefer to get straight down to business, why not contact us today? We’ll be happy to discuss how we can help your business succeed.

Challenges in the Digital Marketing Landscape

The digital marketing landscape has its fair share of challenges that can daunt even the most seasoned businesses. Constantly evolving search engine algorithms demand continuous adjustments to SEO strategies, making visibility a moving target. Meanwhile, the surge in digital advertising over the years has saturated markets, increasing the difficulty of capturing consumer attention – and that’s before you even mention the rise of social media platforms and their influence. It requires brands to engage with audiences in real time, adding another layer of complexity.

These dynamics create a digital world where only the most adaptive and innovative marketing strategies can succeed, underlining the need for expert guidance and tailored solutions. This is where Absolute has been front and centre since 2008, experiencing just how much change there has been in that time and seeing first-hand how much businesses have had to adapt to stay afloat, especially in the most competitive industries.

How We Started Our Business Identifying the Market Need

As we delved into the digital marketing world back in the 2000s, we quickly realised a significant gap – many agencies were offering surface-level solutions that didn’t truly meet the diverse needs of businesses striving to make an impact online.

This observation sparked our mission at Absolute Digital Media. We saw that companies were crying out for strategies that were not only innovative and data-driven but also customised to reflect their unique brand stories and market challenges. This demand for personalised, results-oriented digital marketing services drove us to create a full-service agency that prides itself on deep industry knowledge, creativity, and a commitment to delivering measurable success.

The Founding of Absolute Digital Media

Initially established in 2008 by our founder and CEO Ben Austin, the company was originally known as SEO Positive, before undergoing a pivotal transformation in 2012 with our first rebrand to Absolute Digital Media.

This change was to better encompass a broader range of services we had started to provide as the business grew. We slowly became a full-service marketing agency offering not just SEO and Link Building but also Digital PR, Web Design, PPC marketing and much more. Why Absolute? Well, it matched our philosophy of “working without limit” and existing independently – the very definition of ‘absolute’ that ensures we provide an absolute service to our clients as an independent agency.

This evolution to better position the agency in the competitive digital marketing landscape helped drive our strategy across increasingly diverse sectors, helping brands within Finance and eCommerce to more niche industries like adult, gambling, and CBD. We’re known for our commitment to excellence and the agency has consistently delivered award-winning strategies across various industries, demonstrating our capability to lead clients to the pinnacle of their markets.

From our modest beginnings to becoming Integrated Digital Agency of the Year, one of many fantastic awards and nominations we’ve received over the years, it’s been a long road full of hard work and dedication.

How Our Agency Addresses Industry Challenges

At Absolute, we address the many industry challenges businesses face with our blend of innovation, creativity, and data-driven insights.

We tailor our strategies to each client’s specific needs as we don’t believe in delivering a one-size-fits-all approach. This ensures that our solutions are not only effective but also sustainable and scalable. Whether it’s adapting to the latest algorithm updates from Google, engaging users through high-quality and helpful content, pushing our client’s presence on social media platforms, or delivering complex technical SEO recommendations and web development behind the scenes, our approach is comprehensive and leads the way.

This commitment to addressing and anticipating industry challenges head-on allows us to consistently deliver results that keep our clients ahead of their competition.

Looking to the Future – Your Brand’s Journey, Our Digital Expertise

As we look to the future, the agency remains committed to staying at the forefront of digital marketing innovation. Our focus is on continually adapting to everything the Search world, particularly Google, continues to deliver, and it never stands still – with the rise of AI and many innovations on the horizon, including Google’s SGE, it may feel like an uncertain time for many businesses wanting to be successful.

We ensure that our strategies not only meet but exceed the demands of the market, and just like we recognised back in 2008 that search was changing and demanded a different approach, we want to keep providing support and award-winning campaigns for our clients. We’re excited to keep pushing the boundaries, driving growth, and delivering success, making sure we live up to our promise of being “Absolute without limit.”

If you are interested in finding out more about how we can refresh your approach to digital marketing and deliver campaigns that will push organic visibility higher, and drive more sales and conversions, we’re ready to talk. Contact the team today and who knows, you could be part of our next award-winning success story.

For more insights, please read our blog, where you can learn all about navigating eCommerce marketing amid shifting consumer trends, and key insights into Google’s March Broad Core algorithm update.

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