Following our exciting brand refresh which was launched on Thursday last week, we are pleased to announce that we have been announced as finalists for Charity Campaign Of The Year at the UK Biddable Media Awards for our work with the UK’s largest parenting charity, the National Childbirth Trust.
The UK Biddable Awards are a prestigious award ceremony designed to celebrate the talent of the UK Biddable Media industry, attracting hundreds of brands and digital marketing agencies from across the UK.
Before partnering with us, the National Childbirth Trust found themselves competing against some of the UK’s top retail companies which was the primary cause for low CTR and high Cost Per Conversion. By conducting carefully selected keyword research to determine the most effective keywords and implementing a highly granular campaign which segmented these keywords into 6 sections, we saw a 12.37% reduction in CPC during the first year. Following this, bookings for antenatal and prenatal courses increased by 93.8%.
Ben Austin, CEO of Absolute Digital Media, commented:
“I am proud to announce that Absolute Digital Media have been announced as finalists for Charity Campaign Of The Year at the UK Biddable Media Awards for our work with the National Childbirth Trust. This comes at an exciting time for the agency, following our brand-new website which was launched last week. I’m looking forward to seeing what’s to come in the year ahead for both the agency and team.”
We’re looking forward to attending the awards ceremony on Thursday 7th March at the Montcalm Marble Arch, London.