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Fast Loan UK Case Study

Client:

Fast Loan UK are lending company focused on delivering socially responsible, quick and easy short term loans to customers across the country. Fast Loan UK operates in an industry once tainted by bad practice. This is why the business was set up; and their commitment to responsible loaning remains the core value they want to promote through their SEO campaign.

Category:

SEO

Sector:

Finance

The Brief

The client came to us scarred by numerous bad experiences with other SEO agencies where deliverables were promised and results not gained. Having heard of our successes with other payday loan clients, the client came to Absolute Digital Media for one last attempt at improving their site’s visibility and organic traffic. The primary aim to improve organic visibility and begin to compete for competitive industry terms.

The Solution

  • Full site technical audit leading to full technical resolutions on all critical errors, warnings and concerns.
  • Review of site speed optimisation and core web vitals to increase site efficiency.
  • Keyword mapping on existing site pages to determine areas of cannibalisation which highlighted the need for further content optimisation.
  • Map of page titles, meta descriptions and header tags for the existing pages on the website.
  • Utilising our knowledge of the industry, mapped out an additional keyword mapping file of new opportunities for content pages across a variety of both short and long-tail keywords.
  • Creation of new content pages based on regular content gap analysis to encroach on their competitor’s market share.
  • Conception of well-researched, thorough, unique, optimised and FCA compliant content, focusing on our detailed knowledge of the industry.
  • Full internal linking structure review to pass through link equity to the key pages.
  • Link Acquisition distributing across the main pages across the site, focusing on the target terms and natural variants as part of the anchor text strategy.

The Results

page view

104.76%

increase in organic visibility 

no 3 position

317.64%

increase in top 3 positions 

users

102.49%

increase in users

new users

97.57%

increase in new users

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