Client:
Quid Market PPC
QuidMarket are a loan company offering an alternative to payday loans and creating secure, affordable 3 – 6 month short term instalment loans for customers in need of short to mid-term financial help.
Category:
PPC
Sector:
Finance
The Brief
QuidMarket came to our PPC team looking to drive traffic to their website and convert clicks into customers by targeting some highly competitive industry terms. The client was seeing click through traffic results on two broad match terms, but the performance was incredibly inconsistent with conversion fluctuation across the generic targeted terms. Absolute Digital Media turned this around by delivering a clear PPC strategy which provided not only consistency in results, but phenomenal turnover in just three months of taking over the account!
The Solution
- Deployed Google Automation with a combination of target CPA and maximise conversion bidding to help use the additional signals from Google to enhance the bidding and to stabilise the week on week conversion performance.
- Reviewed search history and market competitors to create a more designed ad campaign targeting key industry terms around Payday, Short Loans, Direct Lenders and more.
- Developed a detailed keyword variation ad plan, targeting specific keyword adgroups and a variety of long-tail keywords.
- Separated out campaigns into defined match types Exact / Broad and setup the relevant keyword negative to help filter out traffic.
- Created location based ad filters to target key areas, including the Greater London market.
- Setup display remarketing to capture all site users and to remark ads to bring them back onto the website.
- A/B testing adcopy to help improve ad relevance to help improve our keyword scores, reduce CPCs and increase exposure.
- A detailed competitor review of keyword targeting and adcopy opportunities to capture a larger proportion of the market audience.
The Results
£100,000+
Conversion Value
554.20%
Return on Ad Spend
231
Conversions
5.48%
Click-Through Rate