We’ve WON Best Use Of Search At The Drum Awards!

Share:

We’re thrilled to announce that we are winners of Best Financial & Professional Services Campaign at the 2019 Drum Search Awards last Thursday night in London.

Uncle Buck partnered with Absolute Digital Media in April 2018 with a number of key objectives to enhance their overall search visibility in the competitive payday loan market. While they had previously undertaken some SEO in the past, this had been unsuccessful in providing them with the results that they required to effectively compete against some of the more well-known leaders of the industry. Their aim was to reach page one from the bottom of page two for one of the most competitive keywords in the industry, ‘payday loans’.

The campaign needed to focus on the sensitivities of those facing a financial emergency as well as that of the Google March Broad Core algorithm update. With our strong knowledge of the industry and Financial Conduct Authority regulations, we worked closely with Uncle Buck to ensure that our marketing efforts were only targeting individuals who would not overcommit themselves. We also ensured that all work carried out focused on the responsible lending practices and FCA regulations Uncle Buck abide by.

As part of the content creation, we deciphered a strategy to increase the opportunities to develop featured snippets as a result of relevancy to a search term, with the inclusion of highly relevant, informative content, which was conveyed in easy-to-read formats. This allowed us to generate a series of snippets which featured in the Position Zero space of Google Search Results, further enhancing overall visibility of the site, prior to the site achieving top 3 positions.

There were also a number of ways on the site where individuals could apply for a payday loan, but each process required streamlining in order to increase conversion rates. To rectify this, we implemented a number of CRO and UX changes gradually, amending the step-by-step process, considering colour psychology and structural changes in order to further enhance the success of the changes.

Our partnership enabled Uncle Buck to achieve position one for ‘payday loans’ which has 301,000 monthly searches, ‘same day loans’ which has 12,100 monthly searches and ‘payday loans direct lenders’ which has 33,100 monthly searches.

Ben Austin CEO said:

“I’m delighted that Absolute Digital Media have WON the award for Best Use of Search in the Financial & Professional Services category at the 2019 Drum Search Awards. Search is becoming increasingly competitive, so winning this award alongside the UK Search Award in 2018 is a real achievement that has allowed us to showcase our ability to produce successful campaigns.”

Judges included the likes of Ravleen Beeston Head of Sales at Bing, Curtis Sinclair Head of Biddable at Neo, Michelle Wilding Head of SEO & Content at the Telegraph Media Group and Nick Bamber Digital Marketing Director at Missguided.

We’re looking forward to continuing our excellent partnership with Uncle Buck.

For more information or to discuss your own digital marketing requirements, call one of our expert team today on 0800 088 6000.

Ben Austin
Ben Austin
Founder & CEO

Having initially been inspired by the possibilities of SEO after propelling his own site to search engine success, Ben’s natural flair for digital marketing and his strong work ethic have read more.

Our Digital Marketing News

Increasing Conversions Over 126% for Hair Loss Restoration Brand Vera Clinic

We’ve been working with Vera Clinic, a leading hair clinic and cosmetic surgery hospital, for a couple of years now and supported them throughout the complications Covid-19 presented.  We have

SEO Strategy – Where The F**K Do I Even Start?

Have you ever been handed a client project or started a new role in-house and been asked to pull together the strategy for an organic campaign, and just thought ‘where

Why Your Ecom Data Sucks? – Actionable Insights Outside Of The Box

This might sound obvious but its’ shocking the number of sites and projects which treat tracking as an afterthought. The age old phrase: “what gets measured gets done” applies very

Start Now!

Join The Leading Digital Marketing Agency

Fill out the form to take the first step to digital success! Our digital marketing agency consultants are always on hand to hear from new businesses and answer any questions you may have. Select the services you're interested in and add any additional information about your digital marketing goals below, and we'll get back to you as soon as possible.

    • Goal
    • Service
    • Industry
    • Budget
    • Info

    What is your goal?

    I want to drive more leadsI want to earn more online salesI want to improve my ROII want to improve brand awareness

    What service are you looking for?

    SEOPPCDigital PRLink BuildingOther (Marketplaces, Paid social...)

    What industry you are in?

    What is your monthly budget?

    £2,000 - £5,000£5,000 - £10,000£10,000 - £20,000£20,000+ We are currently using an agencyLooking for an agency ImmediatelyWithin 1-2 monthsWithin 3-6 monthsIn 6+ months time

    Please provide us with your contact details
    so we can fulfil your enquiry.


    Subscribe me to the latest digital marketing updates and promotional information