Fast Loan UK SEO Case Study, Finance SEO Case Studies

The Client.

Fast Loan UK approached us having been scarred by numerous bad experiences where deliverables were promised, and results not gained. Having heard of our previous success within the finance/payday loan sector, they wanted a final hit at improving their site’s visibility. Completing against well-established brands, we devised an effective search strategy that would skyrocket their organic visibility.

Results.

Hitting the ground running with Fast Loan UK, we are thrilled to see our approach pushing the client towards an increase in online visibility and loan applications.

+263%

increase in new users

+217%

increase in pre-approved loan applications

+50%

increase in organic keywords on pages 1-3

The Objectives

Fast Loan UK were keen to make their objectives clear – operating in a highly competitive market, they needed to achieve the results they had initially set out to support the growth of the business. This meant that we needed to work fast to ensure the campaign was profitable from the get-go.

01. Increase the number of users and new users visiting the website

02. Improve the total number and quality of pre-approved loan applications MoM

03. Enhance the brands organic keywords on pages 1–3 to improve overall performance

The Strategy.

In an industry where complaints are commonplace but can result in significant damage to the brand, it was imperative that any each aspect of the campaign was 100% compliant and that the content itself was directed at informing the user rather than trying to sell them something to protect the brand whilst improving improve the quality of their leads.

The Campaign.

Fast Loan UK’s commitment to responsible lending remains a core value for the team and one that we wanted to continue to promote. We knew that our content needed to reflect this and the sensitivities of those facing a financial emergency. We began by conducting a keyword mapping file on the existing site pages to determine areas of cannibalisation which highlighted the need for future content optimisation. We were then able to highlight new opportunities across a variety of short- and long-tail keywords to effectively disperse new content pages. We also implemented FinancialProduct and FAQs schema with the intention of improving CTR and taking up more real estate in SERPs. Due to the restrictive nature of Fast Loan UK’s CMS, technical SEO fixes were key to improving performance. With many areas of the site, including meta data being hard coded, we worked closely with our internal development team as well as Fast Loan UK’s external development team to implement the most efficient technical fixes to maximise the available budget through a GIT system. We utilised an impact/effort ratio process to assess which areas to resolve first, prioritising the indexability, content and loading time issues in line with the Core Web Vitals announcement.

+96%

increase in revenue

"Before partnering with Absolute Digital Media, we had been through 4 different SEO agencies in 2 years. Each of whom made promises and set targets that were never met. Absolute Digital Media made these same promises. Whilst I thought the self-imposed target we set for this December were, whilst very much desired, over ambitious. I’m absolutely delighted that we are now well on the way to smashing this target with steady MoM growth!"

Joe Brunt

Director

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SEO Case Studies

£100k in 40 days: Our strategy for QuidMarket

QuidMarket approached us wanting to drive a higher volume of traffic to their site and successfully convert clicks into customers through targeting highly competitive industry terms. We also wanted to reduce their reliance on terms such as ‘payday loans’ and move into the short-term loan market to promote the brand as a responsible lender. Whilst PDL would still be a target term, our aim was to capture more keywords i.e. brand visibility to improve the quality of applications.