Cantering To Online Success

As a leading manufacturer of fibre-based horse feeds in the UK, Dengie Horse Feeds needed to devise a successful SEO strategy to attract new users. Here’s how we did it.

Client: Dengie Horse Feeds
Sector: eCommerce

The Client

Dengie Horse Feeds are the leading manufacturer of fibre-based horse feeds in the UK.

dengie logo
dengie hifi horse rider

The Challenge

Dengie Horse Feeds had previously relied on PR and offline marketing in order to increase their brand exposure. With this in mind, the main aim of their SEO campaign was to attract a higher number of new users to the site, organically. As such, we proceeded to update all of the content for the main pages and home page in order to drive greater relevancy of the brand in search.

The Objectives

The Solution

  • Update the content for main pages and home page in order to drive relevancy.
  • Conducted a content gap analysis against key competitors to determine new opportunities to capture that they were missing out on.
  • Full site content audit and zombie content analysis.
  • Restructured the feed finder pages.
  • Provided assistance in creating new user-friendly starch calculator to improve engagement


increase in revenue
increase in users
increase in transactions

Absolute Digital Media have been looking after the digital marketing of our website for over six months and we are pleased to see an increase in organic traffic and new visitors to our website compared to year-on-year. The team are friendly, professional and very knowledgeable in all aspects of digital marketing.

Donna Wilson
Marketing Manager

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