30-Second Summary:
With the autumn and winter fast approaching, there’s one thing at the top of a marketer’s mind: Black Friday and Cyber Monday. Although a few months out, now’s the ideal time to start considering the deals you will run throughout the period, utilising previous campaign data and leveraging your competitor’s customer awards to create an offer your target audience can’t ignore. With that in mind, the experts at Absolute Digital Media have delved into the best marketing strategy for Black Friday and Black Friday email marketing strategy tips to get your campaign off to a good start.
It’s important to start building excitement for your Black Friday deals well in advance by sharing teasers and early promotions – and no, it’s never too early! Consider sharing this through email newsletters, social media posts and exclusive announcements on your channels to build excitement. By giving your audience an idea of what’s to come, you create anticipation and ensure your brand is at the top of their minds the moment Black Friday arrives.
Next, consider rewarding your loyal customers with exclusive early access to your Black Friday deals or sales. This not only makes them feel valued but also encourages repeat purchases. You could use personalised emails or loyalty programmes as an incentive to communicate these special offers to create a sense of exclusivity and improve customer retention.
Black Friday is all about creating a sense of urgency by offering limited-time discounts. Consider using countdown timers on your site, social media and in your marketing emails to highlight the limited availability of these discounts to attract quick decision-making and increase sales. Customers will always act fast to secure the best bargains!
Next, increase your average order value by offering bundle deals and freebies such as a sample with all orders. You could consider combining popular products into discounted bundles or offer free gifts with purchases over a certain amount such as an exclusive goodie bag. Not only does this add greater value for your customers but also encourages them to spend more to take advantage of the offer.
Finally, as part of your marketing strategy for black Friday, utilise social media, such as Instagram and TikTok, and influencers or digital PR to promote your Black Friday promotions. For greater authenticity, consider partnering with influencers who align with your brand to reach not only a wider audience but one that’s genuinely interested in what you sell. To add to the hype, share engaging content, such as BTS looks, product demonstrations and real-time discount updates to keep your audience engaged.
With Black Friday fast approaching, now is the perfect time to consider the deals and offers you’re going to offer throughout cyber weekend. With your discounts solidified, you can begin to map out your marketing plan to encapsulate FOMO to make sure your customers know of your offer ahead of time so they can plan exactly where to head to first once the day arrives.
As with any type of marketing campaign, reviewing your historical campaign data can help you determine the types of deals your customers are most interested in, ensuring your marketing strategy for Black Friday aligns with their expectation and what types of campaigns your competitors are curating for a successful promotion period.
For more on our blog, read about 8 tips to leverage user-generated content for SEO and digital PR and how to build and maintain a strong backlink profile.
