5 Essential SEO Tips & Tactics Every Marketer Should Know

30-Second Summary:

  • Knowing your audience’s search habits is crucial. Use long-tail keywords for better conversion and naturally integrate them into your site’s content for an enjoyable reading experience.
  • Creating content that’s engaging, valuable, and relevant to your audience’s needs is essential. Regular updates ensure your content remains fresh and continues to drive traffic and conversions.
  • With the majority of internet browsing done on mobile devices, having a mobile-friendly website is non-negotiable. Focus on speed, responsive design, simplified navigation, and touchscreen-friendly interfaces to enhance user experience and SEO rankings.

Understanding and implementing effective SEO strategies is crucial for businesses wanting to boost their online visibility and attract more organic traffic. Without the right approach, your website could struggle to shine amongst its competitors, and that’s whether you’re a small business or a large eCommerce brand. So, what are the essential SEO tactics and strategies you seriously need to implement if you’re not already doing so?

As there are plenty of answers to this question, here we’ll focus on five SEO essentials that every business and marketer should know, with some tips and insights to help you. From keyword research to content creation and beyond, these strategies are designed to provide you with the tools you need to optimise your website, engage your audience, and boost your SERP positions.


1. Keyword Research and Optimisation

As you will undoubtedly know already, if you want to figure out exactly what will lead people to your website you’ll need keyword research. Discovering the words and phrases your audience types into Google and Bing when they’re looking for something you offer is one of the best SEO tactics you can implement, and it’s pretty simple to do with the right tools and approach.

Step 1: Think Like Your Audience

Start by putting yourself in your customers’ shoes. What are they searching for? What specific problems can you solve for them? Tools like Google’s Keyword Planner, Ahrefs and SEMrush can be super helpful here as they show you popular search terms, how often people search for them, and how fierce the competition is.

Step 2: Go for the Long-Tail

Ever heard of long-tail keywords? These are longer phrases, like “best organic dog food for allergies” instead of just “dog food.” They’re important to use because they’re less competitive and attract visitors who know exactly what they want – which means they’re closer to making a purchase. Some marketers may dismiss low search volume keywords and only go after the big terms, however, these smaller more targeted phrases can be much better for conversions.

Step 3: Fit Keywords Naturally

Once you’ve picked your keywords, weave them into your site – your web pages, blog posts, and even behind-the-scenes in your meta descriptions and titles. But remember, stuffing your content with keywords will be overdoing it and not helpful. Aim for a natural flow that makes reading enjoyable for your audience and almost like the keywords belong rather than just forced in.


2. Crafting High-Quality Content That Captivates and Converts

High-quality content is like the bread and butter of your website – it’s what keeps people coming back for more. But creating content that truly resonates with your audience goes beyond just being informative; it’s about being engaging, valuable, and, most importantly, relevant to their needs.

Understanding Your Audience

The key to great content starts with knowing who you’re writing for. Take the time to understand your audience’s pain points, interests, and questions. This allows you to tailor your content in a way that answers their queries, solves their problems, and keeps them engaged. If your keyword research is thorough, you’ll have some good ideas on what to write about.

Be Authentic and Valuable

Authenticity and value stand out, so your content should reflect your brand’s voice and offer something that your audience can’t easily find elsewhere. Whether it’s a unique perspective on a common topic, detailed guides, or actionable tips, ensure every piece of content has a clear purpose and delivers on its promise.

SEO and Readability Go Hand in Hand

While SEO helps people find your content more easily, readability ensures they stay to consume it. Using headings, subheadings, bullet points, and short paragraphs will break up text and make it easier to digest. Relevant keywords naturally added into your content helps with SERP rankings, but the priority should always be on your reader’s experience – helpful content leads the way to boosting visibility and conversions.

Update Regularly

Things change and move fast, and so do the interests and needs of your audience. Regularly updating your content keeps it fresh and relevant, encouraging repeat visits and boosting your site’s SEO performance over time.

Crafting high-quality content isn’t just about filling your website with words – it’s about creating a resource that’s genuinely useful and enjoyable for your audience. It’s one of the most essential SEO strategies for a reason as this kind of content gets shared, increases your authority, and builds a loyal following.


3. Making Your Site Mobile Friendly

With the vast majority of people using their smartphones or tablets to browse the internet and 70% using them to buy online, you can see why fully optimising your site for them is one of the top SEO tactics to ignore at your peril. You could be potentially missing out on a massive chunk of potential traffic with poor performance. You want your site to look great and function flawlessly on mobile devices.

Speed is Key

Mobile users are on the go, which means they have little patience for slow-loading pages. Optimise images, leverage browser caching and minimise code to speed things up. Fast-loading pages not only keep visitors happy but also contribute to better search engine rankings.

Responsive Design

A responsive website automatically adjusts its layout to fit the screen it’s being viewed on, whether it’s a smartphone, tablet, or desktop. This ensures a seamless browsing experience for all visitors, reducing bounce rates and improving overall engagement.

Simplify Navigation

On a smaller screen, complex menus can be frustrating to navigate. Streamline your site’s navigation to make it easy for mobile users to find what they’re looking for with minimal taps. A simplified menu, search function, and clear call-to-action (CTA) buttons are key to keeping users engaged.


Design your website elements with touchscreens in mind. Buttons, links, and form fields should be easy to tap with a finger, without the need for precise clicking. This improves usability and helps keep users on your site longer.

Test and Improve

Finally, regularly test your website on various mobile devices to ensure everything works as intended. Use tools like Google PageSpeed Insights to identify areas for improvement and keep up with the latest mobile usability standards.

Optimising your website for mobile isn’t just a nice-to-have; it’s a necessity. With the majority of internet traffic coming from mobile devices, a mobile-friendly site is crucial for reaching and engaging your audience, enhancing user experience, and improving your SEO rankings.


4. Building Quality Backlinks

Backlinks, or inbound links from other websites to yours, are a vital component of SEO. They signal to search engines that your content is valuable and trustworthy. However, as we explain in our ultimate guide to backlinks, not all are created equal and quality over quantity is important. They can significantly boost your site’s search engine rankings making them one of the SEO essentials you don’t want to neglect.

Focus on High Authority Sites

Seek out backlink opportunities from reputable, high-authority websites in your niche. These are sites with a strong reputation and high traffic, which can pass on some of their SEO strength to you. Use tools like Ahrefs to assess a site’s authority.

Create Share-Worthy Content

The most organic way to gain backlinks is by creating content that people want to share. This includes original research, comprehensive guides, infographics, or content that offers unique insights. Shareable content naturally attracts backlinks, increasing your site’s visibility and authority.

Guest Blogging

Offering to write a guest post for a reputable site in your industry is another effective way to build backlinks. This strategy not only provides you with a high-quality backlink but also exposes your brand to a wider audience. Remember to choose sites that are relevant to your niche and offer value to their readers.

Be Active in Your Online Community

Engaging with your online community through forums, social media, and commenting on relevant blogs can lead to natural backlink opportunities. While the direct SEO impact might be minimal, it increases your visibility and the chance of being linked to by others in your industry.


5. Use Structured Data Markup – Enhancing Your SEO with Rich Snippets

Structured data markup is a powerful SEO tool that communicates directly with search engines, telling them how to interpret and display your content in the search results. By implementing schema.org vocabulary on your website, you can help search engines understand your content’s context, leading to more informative and attractive search results, known as rich snippets.

Rich snippets can significantly improve your visibility in search results by adding elements like star ratings, prices, or availability directly beneath your page title and description. This extra information makes your listing more appealing and informative to potential visitors, increasing click-through rates.

  • Use Google’s Structured Data Markup Helper to easily add structured data to your site.
  • Remember to test your markup with Google’s Rich Results Test tool to ensure it’s correctly implemented.
  • By making your content eligible for rich snippets, you not only enhance your search presence but also provide a better search experience for users, encouraging more clicks and engagement with your site.

SEO professional or just dipping your toes into search engine optimisation, you won’t want to miss out.

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Make These Essential SEO Tips & Tactics Work For You

And there you have it, five essential SEO tactics and strategies that you should already know but if not, can now start to implement. From diving deep into keywords to making your site mobile-friendly and leveraging the power of backlinks, these strategies are critical for SEO success. If you need any guidance and help with getting your current SEO strategy refined, contact the team today.

For more insights, please visit our blog, where you can discover 9 key tips to optimise your Google Business Profile, and 10 tips to supercharge your SEO product descriptions.

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