30-Second Summary:
Keeping your website at the forefront of Google requires more than targeting the right keywords. There’s a whole host of elements that impact your site’s visibility, not least how you respond to consumer trends and behaviours. With peak shopping season in sight, we explain more about the current trends in eCommerce and how you can make sure your finger remains on the pulse.
So, what are the current trends in eCommerce and what major trends in eCommerce can we expect over the coming months? We’ve delved into the 5 trends in eCommerce you can’t afford to overlook below.
Google’s Core Web Vitals (CWV) remains a key focus for marketers right now. With recent algorithm updates emphasising the importance of maximising user experience (UX), SEOs are being urged to improve the loading speed, interactivity and visual stability of their sites respective of Largest Contentful Paint (LCP), Cumulative Layout Shift (CLS) and Interaction to Next Paint (INP). All three of these metrics measure different elements of a web page such as how long it takes to load, how much its elements shift position once rendered and how long it takes for a page to respond to a user’s interaction after loading.
Love it or hate it, AI-driven tools are here to stay and with the introduction of Google Burt, creating high-quality, relevant content that meets users’ intent is more significant than ever before. One way to do this is by identifying user intent keywords or keywords your target audience is searching for to frame your content. Once you understand the types of queries being made, you can categorise them as transactional, informational or navigational to inform your content marketing strategy and deliver content your audience wants to read.
Whilst local SEO has never not been important, ensuring your website is optimised accordingly will give you a boost in the SERPs. This is especially true for eCommerce businesses with physical locations or local services. To make sure your website is optimised for local search, utilise your Google Business profile, making sure all the information there matches your website, and leverage local keywords in your strategy such as including the location name.
User generated content, otherwise referred to as UGC, is not new to the digital marketing industry but its significance has risen over the years alongside the effectiveness of influencer marketing. With more people seeking validation from current customers or clients, leveraging testimonials, reviews and quite literally any content generated by your audience is essential to building and maintaining trust. The more natural this appears, the better!
Schema is another major trend in eCommerce, helping search engines better understand your content. Not only that, but the implementation of structured data on your website can also increase your click-through rate by generating more rich snippets. In turn, this increases the likelihood of users converting. Making sure your website features the right Schema such as Product Schema, Article Schema, Video Schema, Local Business Schema and Review Schema, will ultimately help your content stand out, improving your SEO.
SEO trends will continue to affect eCommerce for as long as time continues and is heavily influenced by consumer behaviour. To keep ahead of what your audience wants to see from your brand, it’s important to always be one step ahead. Your eCommerce SEO strategy should continually evolve to encapsulate new search trends, products, services and key terms.
Keeping up to date with major trends in eCommerce will enable you to stay ahead. Regularly reading popular SEO blogs such as Search Engine Land and Semrush will allow you to keep up with the latest trends, algorithm updates and overall best practices. Similarly, joining various SEO communities and forums, such as those on LinkedIn and X, will give you the chance to speak to like-minded industry professionals and ask questions, exchange ideas and insights.
Staying up with the latest eCommerce SEO trends will not only make sure your website remains visible in the SERPs but also allow you to adapt your wider marketing strategy based on new consumer trends that ultimately influence the industry. So, if you’re yet to implement Schema on your website or trial the impact of UGC on social media, now is the perfect opportunity. For further advice and to find out how we can help, get in touch with a member of our expert team on 0800 088 6000 today.
For more on our blog read about 5 Black Friday marketing strategies to drive conversions and how to navigate Google’s Core Web Vital for improved performance.
