30-Second Summary:
Content marketing plays a key role in all types of marketing strategy. Think about it; your ad copy is made up of content. Your social media strategy is a form of content. Blogs on your website are content. Having a strong presence in the SERPs requires good content. And whilst all these marketing factors may all have different targets, it’s content that’s going to have the biggest impact on your campaign’s success. Join us as we share more about content marketing strategies you can adopt for better results from PPC content marketing to your SEO content marketing strategy.
Content marketing strategies are the centre of all marketing campaigns, offering a theme for the type of content you will create. However, when it comes to understanding how to develop a content marketing strategy, there are several approaches to consider. For example, an eCommerce content marketing strategy will differ from a finance or adult entertainment strategy not least in terms of the content topic but who you are writing the content for.
With all this in mind, we’ve explained how to create the ideal B2C or B2B content marketing strategy that’s going to engage your target audience, achieve the desired results and grow your SERP visibility.
Every digital marketing strategy begins with defining your goals for the project. After all, it’s important to know what you want to achieve with your SEO content marketing strategy! Knowing how you want to progress whether your goal is to increase brand awareness, generate leads, drive sales or improve customer engagement will help you carry out the next step accurately…
Now that you understand what you want to achieve from your eCommerce content marketing strategy, you can conduct the relevant research to identify your target audience. You want to dive beyond the basics, identifying their needs, preferences and behaviours, to create a detailed overview of their challenges and how your product or service can provide an effective solution.
With your buyer persona in hand, it’s time to conduct keyword research for your SEO strategy. Keyword research focuses on identifying topics that are relevant to your business and the problems your target audience may experience. These topics will then guide you in identifying specific keywords that can be inserted in your content.
If you’re unsure where to start, there’s no harm in analysing your competitor keywords. Whilst a direct reflection of their keyword strategy is unlikely to provide the same success for you, it may help you identify opportunities that you hadn’t yet considered.
When it comes to the best content marketing strategy examples, notice that none of them are written entirely for search engines. All successful content marketing strategies strike an equal balance between writing for humans and search engines, leveraging Google’s E-E-A-T guidance to build trust and earn higher rankings.
Link building isn’t dead! Integrating a link building strategy into your B2C or B2B content marketing strategy offers several benefits including improved search engine rankings, increased website authority and credibility and enhanced referral traffic to drive visitors who are already interest in your content to your website. As a result, you’re likely to see a positive uplift in engagements and sales!
Understanding how to develop a content marketing strategy and the role of PPC content marketing can streamline your marketing approach from start to finish, ensuring customers are delivered the same key messages throughout all your marketing efforts.
For more on our blog read all about how to overcome common casino SEO challenges and how to set up Google Ads for an adult brand.
