How To Leverage TikTok Data To Improve Your SEO Strategy

30-Second Summary:

  • TikTok, with over 1.7 billion active users, is a well of data that can revolutionise your SEO strategy.
  • Understanding TikTok data collection and its diverse user base is key to making the most of its potential.
  • TikTok offers valuable data sources, from video engagement to user demographics and influencer insights.
  • Leveraging TikTok data for trending keywords, content inspiration, and influencer partnerships can boost SEO and user engagement.

Nothing stands still when it comes to marketing, and it only takes the introduction of a new technology or platform to disrupt the status quo. Whilst SEO has become the basis of online marketing strategies, the rulebook is anything but static. Enter TikTok, the reigning champion of short-form video content.

While it may seem like a platform primarily designed for entertaining dance routines and lip-syncing challenges (I mean, a lot of it is that) it houses a treasure trove of data that can revolutionise your SEO game. With the platform reaching more than 1.7 billion active users at the end of 2022, it’s not a platform to ignore, especially for ecommerce brands, as a huge 78% of users purchased a product after seeing it featured in TikTok creator content.

Below, we’ll look at how you can use TikTok data to supercharge your SEO strategy and navigate the ever-competitive digital landscape. From what data does TikTok collect to how to use TikTok SEO data, let’s see how this unstoppable social media behemoth can help your business thrive.

Understanding TikTok Data Collection

We all know that knowledge, data, and information is power. TikTok is not just a platform for viral videos, but full of valuable data and information that can help redefine your approach to SEO. If you can understand TikTok data collection and just how much information you can extract from it, you can really power your strategy and make the most of its huge user base and potential. All users have access to their data too and can request a copy of this in the app’s setting for download.

Exploring TikTok’s Reach

TikTok has swiftly climbed the ladder to become one of the most downloaded apps globally. In 2022, it was the most downloaded app with a mammoth 672 million downloads worldwide. To put that into perspective, the second most downloaded app was Netflix with 165 million. With so many users, it offers a vast and diverse audience. It isn’t just a platform for younger generations either as it attracts users of all ages and interests – in fact, 60.1 million users are over 55. Understanding its user base is essential for making informed decisions in your SEO strategy.

What Data Does TikTok Collect?

TikTok provides various types of data just like other social media sites, each offering unique insights into user behaviour and preferences. Some of the key data sources on TikTok include:

  • Video Engagement Data – Information about the number of views, likes, comments, and shares a video receives, giving you a glimpse into what content resonates with the audience.
  • User Demographics – Data on the age, location, and interests of TikTok users, helping you tailor your content and SEO strategy to specific demographics.
  • Hashtag Trends – Trends are the core of TikTok, and monitoring popular hashtags can give you a direct line to trending topics and keywords that can be leveraged for SEO.
  • Influencer Insights – TikTok boasts a vibrant community of influencers. Studying their success can help you understand the content that your target audience enjoys and interacts with and how influencer collaborations can boost your SEO efforts.

The Relevance of TikTok Data for SEO

So, why is TikTok data relevant to your SEO strategy? Simply put, it’s full of user-generated content (UGC) and insights that can inspire your content creation, keyword research, and engagement strategies. UGC has been extremely popular in the last few years to the extent that Google will now show this type of content in SERPs under ‘perspectives’ with its upcoming Search Generative Experience (SGE).

As more and more users turn to TikTok to search for information through short-form videos, optimising for the platform is becoming a golden opportunity for brands. Google is even exploring a potential partnership to incorporate Google search into TikTok, so its potential is huge.

TikTok data offers a unique window into what captures the attention of today’s digital audience, and integrating these insights into your SEO strategy can lead to improved rankings, visibility, and engagement.

Identifying Keywords and Trends

TikTok is a dynamic and trend-driven environment, meaning it offers a unique resource for businesses to identify trending keywords and topics. This can help your brand gain a competitive edge when utilised well, helping your video content show up in the right places for maximum impact.

Trending Hashtags – Hashtags are nothing new but are at the heart of TikTok’s content discovery. Just like on Instagram and X (formerly Twitter), by monitoring trending hashtags on TikTok, you can gain valuable insights into what topics are currently capturing the audience’s attention.

User-Generated Content (UGC) – The diversity of UGC on TikTok can help you identify long-tail keywords and niche-specific terms that may be less apparent through traditional keyword research methods.

How To Use TikTok SEO Data for Keyword Research

  • Monitor Trending Hashtags – Regularly check TikTok for trending hashtags related to your industry or niche. These hashtags can offer excellent keyword ideas for your TikTok SEO strategy. For example, the hashtag #TikTokMadeMeBuyIt had 12.4 billion video views in 2022, with 4 in 10 users buying a product after seeing it on the platform.
  • Study UGC – Explore the content posted by users in your niche. Pay attention to the words, phrases, and terms they use in their captions and descriptions, as this can reveal valuable keywords. Discover what your audience is specifically looking for and use that to influence your strategy.
  • Use TikTok’s Search Feature – The search function on TikTok can help you discover popular content related to your industry. Analyse the descriptions and hashtags used in these videos for keyword ideas. It’s this particular feature that many are using instead of Google or Bing, with 74% of Gen Z users using TikTok Search. Of these, 51% choose TikTok over Google, with the top reason being the video format of results.
  • Leverage Tools – Consider using keyword research tools like Google Keyword Planner or SEMrush that can help you validate and expand your findings from TikTok. This can provide additional data to fine-tune your keyword strategy.

If you can make the most of trending TikTok-inspired keywords in your content, you can enhance your overall SEO strategy and attract more organic traffic. Not only can you create content for TikTok to help your brand around these hashtags and keywords, but also your wider content strategy.

Content Ideation and Creation

So, now you know the types of TikTok data for keyword discovery, how can you turn this into content for your brand? TikTok’s vibrant ecosystem brims with creativity, so tapping into this can breathe new life into your SEO strategy.

Drawing Inspiration from TikTok:

  • Short-Form Video Ideas – Take inspiration to create quick, attention-grabbing videos that convey your message efficiently.
  • Storytelling Techniques – TikTok thrives on storytelling. Learn from the compelling narratives and emotions shared by users to craft content that resonates with your audience.
  • Challenges and Trends – We’ve all heard of TikTok challenges when they go viral. Tailor your content to ride the wave of popular challenges, leveraging TikTok data on what’s currently trending.

Repurposing TikTok Content for SEO:

  • Transcribe Video Captions – Convert your TikTok video captions into blog posts or articles. This repurposed content can serve as SEO-friendly material.
  • Video Thumbnails – Use captivating TikTok video thumbnails as images for your SEO-optimised articles. These visuals can enhance the Click-Through Rate (CTR) of your content.
  • User-Generated Content – Encourage your audience to generate content relevant to your brand on TikTok, and then embed these videos on your website or blog to boost engagement and SEO.

Examples of Successful TikTok-Inspired Content:

  • DIY Tutorials – Create step-by-step DIY video tutorials inspired by the quick and engaging style of TikTok. These videos can be repurposed into blog posts with detailed instructions and images.
  • Behind-the-Scenes – Offer glimpses behind the scenes of your business or product development. TikTok-style snippets can be transformed into blog articles showcasing your brand’s authenticity.
  • Customer Testimonials – Gather user-generated video testimonials from TikTok and use them on your website. This not only builds trust but also boosts your SEO through authentic content.

By taking inspiration from TikTok’s dynamic content creation and repurposing these ideas for your SEO strategy, you can inject a fresh and engaging dimension into your online presence.

Influencer Collaborations

TikTok data can be a valuable resource for identifying potential influencers and partners for your brand, paving the way for enhanced visibility and authority in your niche.

  • Influencer Research – Use TikTok data to identify influencers within your industry or niche. Analyse their content, engagement rates, and audience demographics to assess their suitability for collaboration.
  • Content Relevance – TikTok data can help you determine if an influencer’s content aligns with your brand’s message and values. The closer the alignment, the more effective the collaboration is likely to be.

TikTok SEO – Best Practices and Tips

To make the most of TikTok data for enhancing your SEO strategy, here are some helpful tips to help you navigate this exciting territory effectively.

Stay Updated with TikTok Trends – Regularly monitor TikTok for trending hashtags and challenges related to your industry. Keep an eye on viral content and adapt your SEO strategy to leverage these trends.

Balance Creativity and SEO – While TikTok’s creative spirit is valuable, remember that keyword research, on-page optimisation, and backlink building are still crucial. Merge TikTok-inspired creativity with proven SEO tactics for the best results.

Consistency is Key – Maintain a consistent posting schedule for TikTok. Consistency in content creation and posting can boost your SERP rankings over time.

Engage with Your TikTok Audience – Respond to comments and engage with your TikTok audience to foster a loyal following. An engaged audience is more likely to share your content.

Combine Video and Written Content – While TikTok is video-centric, remember to repurpose your videos into written content for your website or blog. This combination will provide you with a diverse range of content.

Evaluate the Competition – Analyse how your competitors are using TikTok and TikTok-inspired content for SEO. Identify gaps and opportunities that can set you apart from the competition.

Optimise for Mobile Devices – TikTok is primarily a mobile platform. Ensure that your website and content are mobile-friendly for a seamless user experience.

Quality Over Quantity – Focus on creating high-quality content that resonates with your audience rather than churning out a high volume of content. Quality content is more likely to attract backlinks and social shares, benefiting your SEO, and will be aligned with Google’s Helpful Content Update and E-E-A-T guidelines.

By incorporating these best practices and tips into your TikTok-inspired SEO strategy, you’ll be well-equipped to harness the power of this platform’s data effectively.

TikTok Data To Power Your Campaign

As it offers a unique avenue for elevating your SEO approach, TikTok is a huge opportunity platform for businesses large and small. Your success relies on creativity and data-driven decision-making, so by integrating TikTok-inspired strategies into your SEO playbook, you’re not merely adapting to change, you’re thriving in it.

Want to know more about how our award-winning digital marketing agency can help guide brands through the latest SEO developments? Why not contact the team today – whatever it is you want to achieve with your marketing, we’ve got the expertise to transform your online presence, recently being named Ecommerce Agency of the Year 2023 at the European Agency Awards.

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