The Role of Schema Markup in SEO

30-Second Summary:

• Understand what schema markup is in SEO and key facts about the common language shared by multiple search engines.
• Identify the benefits of schema markup for SEO including the not-so-obvious advantages of different schema types.
• Learn how to effectively implement structured data on your website to ensure users have access to the information they need online.

Schema markup is a buzzword we hear often in the digital marketing industry. But what is schema markup in SEO and how important is schema markup for SEO? In some instances, schema markup for SEO can also be referred to as ‘structured data’ to help a website stand out in the SERPs. Join us as we explain more about does schema markup help SEO in our latest blog.

What Is Schema Markup In SEO?

As mentioned, schema markup in SEO can often otherwise be referred to as ‘structed data’ but the two provide the same benefits. SEO schema markup focuses on improving your search engine results through helping your pages stand out. Not only does this improve your overall visibility but increase your chance of earning enhanced features such as ratings, reviews and cost.

Schema markup for SEO doesn’t just make your website more visible, but can result in higher click-through rates, increasing the number of conversions earned through your website.

Does Schema Markup Help SEO?

In short, yes schema markup helps your SEO in more ways than one, offering several key benefits that can increase your click-through rates, help your pages rank higher for relevant searches and encourage users to click on your website over competitors. But just how important is schema markup for SEO?

How Important Is Schema Markup for SEO?

Well, today Google and other search engines focus on ensuring users have access to expert led content that’s helpful. That means gone are the days of publishing content for the sake of doing so or to hit a keyword or word count target. Now, SEO strategists are zeroing in on ensuring all content follows Google’s E-E-A-T guidelines.

Google’s E-E-A-T stands for Experience, Expertise, Authoritativeness and Trustworthiness and is considered a framework the search engine uses to evaluable the credibility and overall quality of content on a website. To meet Google’s criteria, the search engine recommends sharing “helpful, reliable information that’s primarily created to benefit people, not to gain search engine rankings, in the top Search results.”

How To Do Schema Markup for SEO

Schema markup for SEO helps to significantly improve your websites appearance in the search engine results pages across Google and other popular search engines. This not only helps to make your website more attractive to users but improves overall engagement and visibility to drive the action(s) you want them to take on your website. Some of the most popular types of schema markup and their uses include:

• Article Schema: Ideal for news, blog posts and articles to help search engines such as Google better understand the content.
• Local Business Schema: Perfect for local businesses wanting to improve local SEO by improving visibility in local searches and on Google Maps.
• Product Schema: Suitable for eCommerce websites to describe product details like cost, availability and reviews.
• Breadcrumbs Schema: Improves site navigation by showcasing the hierarchical structure of a website in the SERPs.
• Review Schema: Showcases star ratings and product reviews in the search engine results pages.
• FAQ Schema: Ideal for expanding search results that displays the questions and answers directly in the search engine results pages.
• Event Schema: Pefect for promoting events including details such as event name, date and location.
• Video Schema: Used to provide information about video content such as its theme, thumbnail and duration.

Concluding SEO Schema Markup

Now you understand the benefits of schema markup for SEO and the types of structured data available, it’s time to implement it to your site.

For more on our blog read about content marketing strategies that complement SEO and PPC and 7 best practices for eCommerce web design.