In December last year, the Northern Digital Awards shortlist was announced and, despite the ceremony being pushed back by two months, we were thrilled to finally have had the opportunity to celebrate our amazing digital marketing agency nominations in-person alongside the team and several other leading businesses.
Our evening started on a high, winning the first award of the night which was Best Digital Marketing Campaign in the travel/leisure industry with Vera Clinic, a leading state-of-the-art hair clinic and cosmetic surgery hospital located in Turkey.
Well done to the winner of Best Digital Marketing Campaign – Travel/Leisure… @AbsoluteDMedia & Vera Clinic – Hair Transplant Turkey ?? #NorthernDigitalAwards pic.twitter.com/c3B6uQ6XbM
— Don’t Panic Events (@dontpanicevents) March 17, 2022
We’ve been working alongside the team at Vera Clinic for over a year now, supporting them with their SEO and paid activity. More recently, we have along undertaken their paid social media activity offering a further channel to generate leads.
Covid-19 presented many challenges for the brand, meaning that we needed to pivot most of the activity we were carrying out. We devised a new strategy that would enable us to overhaul those issues whilst preparing for the re-opening of travel which, at the time, was not known.
This meant that we had to remain reactive with the activity we were carrying out whilst keeping a close eye on global restrictions as Vera Clinic’s primary audience is not just in the UK alone. We planned each stage of the campaign as accurately as we could whilst ensuring budget was spent carefully for the best return in investment.
Sophie Brannon, Head Of SEO, commented:
“We have worked with Vera Clinic through some difficult times for them – after being punished with an algorithm from previous SEO tactics and then dealing with travel restrictions due to the pandemic – and we have been able to really refine their strategy to not only recover their business in SERPs for both organic and paid but drive the site’s highest ever number of enquiries. This is a truly integrated international SEO campaign incorporating data-led decisions between SEO, PPC (search and paid social) and digital PR, and it shows that even in the most trying times, incredible results can be achieved.”
At the end of the evening our own Marketing Manager, Jasmine McKenzie was announced Rising Star.
Stepping into the bright lights of the #NorthernDigtitalAwards the Rising Star Award belongs to Jasmine Mckenzie @AbsoluteDMedia pic.twitter.com/syXOV9zOw7
— Don’t Panic Events (@dontpanicevents) March 17, 2022
Ben Austin, CEO and Founder, said:
“We are so proud of everything Jas has achieved and this amazing award proves the hard work and dedication she brings to the agency every single day. Jasmine has taken everything in her stride and has shown her commitment to the agency and our team since day one. It’s truly deserved!”
We took some time out with Jasmine to document her journey at the agency. Read her full interview.
For more information about Absolute Digital Media’s latest award wins, get in touch with a member of the team on 0800 088 6000, today.
